Authentic Storytelling Is the Key to Influencer Marketing
As the creator economy continues to flourish--it's now valued in the billions--influencers are building brands by being themselves and letting people into the most vulnerable, authentic parts of their...
View ArticleHow London’s Iconic Transport System Is Going Global
There is perhaps only one transit agency on the planet capable of franchising its own brand, and Transport for London (TfL)--which runs the British capital's network of buses, trains, bikes and the...
View ArticleAs Search and Social Converge Marketers Spy an Opportunity
The way people find information online is going through major disruption. For marketers, it's also potentially very lucrative. Social platforms like TikTok and Instagram are introducing new ad formats...
View ArticleThese Brands Are Still Flying the Rainbow Flag for Pride Month
It's not just you--there are definitely fewer rainbow company logos on social media this year. Pride Month is kicking off under a pall, as the rights and freedoms of LGBTQ+ communities are under attack...
View ArticleParamount Pictures Uses AR to Promote Transformers: Rise of the Beasts
Ahead of the release of Transformers: Rise of the Beasts in theaters June 9, Paramount Pictures partnered with Snapchat to release an augmented reality lens that allows people to transform their...
View ArticleCruel Summer’s Y2K-Focused Marketing Campaign Is Anything But a ‘Fatal Error’
For Cruel Summer's Season 2 marketing campaign, the mystery series is bringing YA to Y2K. Season 1 of the teen anthology series wove together three different timelines from the mid-1990s, with a...
View ArticleFros-T-Pain Wants to ‘Buy U a Frosty’ at Wendy’s
When T-Pain's "Buy U a Drank" was released in 2007, it quickly dominated Billboard's Hot 100 chart in the U.S., effectively making him a household name. Today, he is revisiting the single that made him...
View ArticleGoDaddy’s Fara Howard on Helping Entrepreneurs Build Their Future
Having served as CMO for four years, Fara Howard has seen many versions of GoDaddy. Howard's scope is broad, as she oversees several functions to help entrepreneurs build their own future through...
View ArticleEIBWC Podcast: Breaking Barriers to Ivy-League Education
Education is a fundamental human right, but it's not always easy for everyone to access. The high cost of education, lack of resources and socio-economic factors can make it difficult for some students...
View ArticleThe Art of the Dance With Jaeden Gomez
When it comes to dance trends, you can find them on TikTok. Many creators turn to the platform hoping to go viral, while others do unintentionally. That's exactly what happened to creator Jaeden Gomez...
View ArticleHow Delta Cooked Up a Storm in the Top Chef: World All Stars Penultimate Episode
What do Paris, Delta Air Lines, gymnastics gold medalist Suni Lee and the humble button mushroom have in common? They all took a starring role in the penultimate episode of Top Chef: World All Stars....
View ArticleIn Visible’s Fun, 70s-Themed Gameshow Pride Campaign, Everybody Wins
In the wake of fumbled executions by several heavyweight brands that will become textbook examples of performative marketing, Pride month was off to a rocky start. Thankfully, Visible Wireless' new...
View ArticleMetaverse Marketing Podcast: Marketing for the Future With Gary Vaynerchuk
In this special bonus episode, Cathy sits down with Gary Vaynerchuk, serial entrepreneur and chairman of VaynerX. During the conversation, they discuss everything from the metaverse, Web3, AI and...
View ArticleIn U.S. Open Campaign Starring Jason Bateman and Will Arnett, Nothing Is Par...
With the U.S. Open taking place in Los Angeles for the first time in 75 years, NBC Sports is leaning into Hollywood's star power. The company teamed up with Jason Bateman and Will Arnett for a series...
View ArticleWhy Brands Like The North Face, Vans and General Mills Are Embracing...
In 1995, just a few years after purchasing his 629-acre farm in North Dakota, Gabe Brown lost 100% of his crop to a hail storm. The following years only brought more bad luck--hail storms and drought...
View ArticlePeroni Finds a Sense of Humor as It Ventures Into Fast-Growing Light Lager...
As Peroni Nastro Azzurro unveils its inaugural lighter lager, Stile Capri-- its first brand extension since 1963--it is also refreshing its marketing. Peroni owner Asahi Europe & International is...
View ArticlePublicis Groupe Joins AI Standards and Transparency Initiative C2PA
The Coalition of Content Provenance Authenticity (C2PA), a joint development foundation project that aims to unite tech and media organizations to set standards around content authentication, has...
View ArticleHere Are the Top 10 YouTube Ads of the Year
With just a few weeks to go until the biggest advertising event of the year, YouTube unveiled the annual Cannes Ads Leaderboard, highlighting the most popular video ads of the year. According to data...
View ArticleMullenLowe Rebrands With a Reimagined Octopus and Fluid Personalization
Keith Haring would have admired MullenLowe's revised branding. The new version of the agency's octopus logo is reminiscent of the late Haring's fluid, simple street art. But MullenLowe's new logo...
View ArticleUK’s National Lottery Campaign Tells a Love Story Spanning Three Decades
The U.K.'s National Lottery has been running for nearly 30 years, and its latest campaign covers its lifespan while also telling the love story of Edward and Isaac. Beginning on a quiet evening in...
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