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Why Brands Like The North Face, Vans and General Mills Are Embracing Regenerative Agriculture

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In 1995, just a few years after purchasing his 629-acre farm in North Dakota, Gabe Brown lost 100% of his crop to a hail storm. The following years only brought more bad luck--hail storms and drought meant the farm went without significant crop income for four years straight. "Best thing that could've happened," Brown recounted...

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