Peroni Finds a Sense of Humor as It Ventures Into Fast-Growing Light Lager Market

As Peroni Nastro Azzurro unveils its inaugural lighter lager, Stile Capri-- its first brand extension since 1963--it is also refreshing its marketing. Peroni owner Asahi Europe & International is investing $21.3 million (EUR20 million) into the Stile Capri brand over the next three years. In the first stage of that plan, it has launched a...