Spin a Slot Machine in Augmented Reality With a QR Code
Adults across the U.K. can play a virtual slot machine in augmented reality through a new campaign from entertainment betting company William Hill. Created by media agency Wavemaker UK, Smart Media...
View ArticleMira! Spanglish Breaks Into the Advertising World
We've hit a cultural milestone, and nobody seems to have clocked it: Colgate is airing a series of spots entirely in Spanglish. I could get into the advanced linguistics of it and tell you all about...
View ArticleAdweek Podcast: The Resurgence of Reality Television
In this week's episode of Yeah, That's Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart welcome a few Adweek friends to talk about the resurgence of reality...
View ArticleFor Ad Tech, Cannes This Year Is All Business
Over the past decade, ad-tech firms have gone from newcomers to mainstays at the annual Cannes Lions International Festival of Creativity. But the hustle is far from over. Amid 2023's choppy economic...
View ArticleAdnatomy: How Crown Royal Turned to Canada and Dave Grohl for a Hit Super...
On advertising's biggest stage of the Super Bowl, it takes a higher level of creativity to stand out. That is why Diageo whisky brand Crown Royal decided to take a risk, by using its spot during a...
View ArticleMcDonald’s Is Celebrating Grimace’s Birthday—And Everyone’s Invited
McDonald's is celebrating the birthday of its furry purple mascot Grimace with an epic party. The nostalgia-fueled campaign by agency Wieden+Kennedy New York features limited-edition products, a TV...
View ArticleThe Trade Desk Wants to Be the App Store for Ad Tech
The Trade Desk's messaging has long hinged on being a champion of the open internet--a convenient slogan for a company that helps advertisers buy media outside of walled gardens. Today, in what CEO...
View ArticleUse Data to Transform How Your Brand Markets to Movers
Peak moving season is May through September, and it's a pivotal (and expensive) time for most families and individuals in the United States. Based on research conducted with Alliant, a fellow consumer...
View ArticleWhy Does B-to-B Marketing Have to Be Boring?
We've all seen the ads. There's a frustrated business leader using antiquated technology (usually spreadsheets or email). Their work is tedious and boring, and they're missing out on tons of potential...
View ArticleCoca-Cola Teams Up With League of Legends to Create a Flavor for Gamers
In many video games, players who overcome challenges like solving puzzles or winning fights are rewarded with experience points that make their characters more powerful. Now a new limited-edition...
View ArticlePepsi Enlists TikTok Food Critic Keith Lee to Support Black-Owned Restaurants
Pepsi's mission to support Black food entrepreneurs via its Dig In platform is entering its sophomore year. Now the brand has teamed up with TikTok food reviewer Keith Lee to spread awareness and call...
View ArticleDespite Increased Ad Spend, Some Black Publishers Question Brands’ Strategy
Brands and marketing agencies have, largely, made good on their 2020 commitments to devote more ad spend to Black media. But the increase in investment has gone primarily to a handful of scaled...
View ArticleInside FCB New York’s Win as New Global Creative Partner for QuickBooks
Intuit's QuickBooks has concluded a global review of its creative agencies, consolidating its account into one shop: FCB New York. FCB will be tasked with creating a new global platform for QuickBooks...
View ArticleBurger King’s Time Travel Story Shows the Limits of Advertising When It Comes...
Burger King may be called the "home of the Whopper," but not everyone prefers the chain's signature burger. A nostalgic campaign created by BBH London acknowledges that no amount of marketing can get...
View ArticleChef Emeril Lagasse Is Ready for His Son to Carry On the Family Legacy
When it comes to well-known chefs, especially ones who grace our TV screens, Emeril Lagasse is at the top of everyone's list. From leading world-renowned restaurants to writing notable cookbooks, the...
View ArticleB-to-B Marketers Show Confidence Around AI Adoption
New research from LinkedIn reveals that more business-to-business marketing leaders worldwide are planning to use artificial intelligence as a tool to simplify content creation in the coming year....
View ArticleThese Are Rules to Live By for Weed Marketers Amid the Green Rush
It is premature to predict that a commercial for cannabis will show up in the Super Bowl--at least in the near future--but marketers in the fast-growing industry should be prepping now for a more open...
View ArticleDick’s Sporting Goods and Nike Show How Sports Change Lives
Sports have a lifelong impact--and Nike and Dick's Sporting Goods know it. The brands have now teamed up for the second phase of Dick's "Sports Change Lives" campaign, with Nike partnering on the...
View ArticleLearn About Premium Dog Food Through Augmented Reality
Pet health and wellness company Better Choice is utilizing augmented reality to promote its line of Halo Elevate dog food. The company's AR experience aims to educate shoppers about the quality of the...
View ArticleClimate Groups Prioritize Collaboration Over Disruption at This Year’s Cannes...
As the 2022 Cannes Lions International Festival of Creativity kicked off, an uninvited, award-winning former marketer bounded onto the stage. The goal of Gustav Martner, now head of creative for...
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