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Former W+K Leaders Founded Opinionated. To Grow, They Tapped an Agency Vet...

In the early to mid-2000s, Wieden+Kennedy and Crispin Porter + Bogusky were kings of creative. CP+B was winning with campaigns like "Subservient Chicken" for Burger King and Mini's "Counterfeit," while...

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With Its Frequency Tool, The Financial Times Fine-Tunes Ad Exposure

With the planned deprecation of third-party cookies in Chrome coming next year, The Financial Times is using a solution designed to help marketers replace--and potentially improve upon--one of the...

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Google Opens Access for Transparency Tool Amid Industry Debate on Ad-Tech Fees

Google is introducing a tool throughout its ad-tech products today that is designed to help publishers and buyers track ad-tech fees, a contentious area of programmatic where Google has not always been...

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Wrexham AFC Isn’t Changing Its Name, It Just Has a New Sponsor

When Ryan Reynolds Tweeted a "Wrexham United" logo on June 8, some may have speculated that the North Wales-based soccer club he co-owns with Rob McElhenney was changing its name or even merging with...

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Owens Corning Uses AR to Leave Its Mark on AIA Conference on Architecture

Composite materials company Owens Corning is utilizing augmented reality to reach attendees of the 2023 AIA Conference on Architecture in San Francisco. Created by creative agency Lafayette American,...

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Calling All Creators to Social Media Week 2023

The 15th annual Social Media Week (#SMW) took place last month at the iconic TWA Hotel. This year's conference focused on creators and the Creatorverse. From May 16-18, attendees--both virtual and...

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Burgers and Broadway: Impossible Foods Debuts Musical Ad During Tony Awards

Impossible Foods, having declared its meat bona fides in past advertising, zeroes in on carnivores and flexitarians in a new campaign with a musical long-form video as its centerpiece. "Making Meat...

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Terry Crews Debuts Super Serious Creative Shop With Ad Agency Veterans

Terry Crews, former pro athlete turned actor-TV host, made a splash in the advertising world as the high-octane, chest-baring star of a classic series of Old Spice commercials. With his interest in the...

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Visibility and Vulnerability: 3 AAPI Agency CSOs Talk About Leadership

Asian American and Pacific Islander Heritage Month has just wound down in agencies, and it's been bittersweet. Along with the parties, panels and awards celebrating progress, there's still a long to-do...

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Martha Stewart’s ‘Fearless’ Lifestyle Puts Seniors on Alert in Silvertree’s...

Succession fans might call it "Martha Stewart Living+." The omnipresent entrepreneur, author, host and Sports Illustrated Swimsuit issue cover model--who has had a prolific advertising run recently...

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Creators Will Take Over the Croisette, and CMOs’ Schedules, at Cannes Lions

When ad-tech's glossy flotilla of super yachts took over the harbor at Cannes Lions in 2015, beaches were abuzz with chatter about the ad tech vendors dominating France's annual festival of creativity....

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The Glenlivet’s Film Exposes AI’s Outdated Views on Fathers

Scotch whisky brand The Glenlivet is set to expose the conceptions of artificial intelligence to celebrate this year's Father's Day by teaming up with comedians and their dads through a...

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The AR Activations Coming to Governors Ball in New York From Snap and Live...

The 2023 Governors Ball Music Festival, coming to New York June 9-11, will be enhanced by an augmented reality experience created by Snap and concert promoter Live Nation. Snapchat users will be able...

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Worcester Red Sox Bring Augmented Reality to MiLB Home Games

Minor league baseball team the Worcester Red Sox (nicknamed the WooSox) partnered with Workers Credit Union, virtual and augmented reality company Link To VR and LTI Business Solutions to bring...

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Dior Launches Online Makeup Consultations Utilizing AR Technology

Parfums Christian Dior is introducing a live online makeup consultation service that utilizes augmented reality technology to allow consumers to preview products virtually before making a purchase....

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How Amp Studios Is Helping New Creators Scale Their Business

For many creators, figuring out how to navigate partnerships, content strategy and other aspects of the role can be challenging. Because of this, many creators join content houses, where someone helps...

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Ikea’s Big Blue Bag Is Bigger Than Ever Thanks to This Traveling Sculpture

Ikea is preparing to let Americans experience its iconic blue Frakta bag in a whole new way thanks to a 19-foot tall Big Blue Bag sculpture that will make its way across the U.S. this summer. The...

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In Fox’s Women’s World Cup Campaign Kickoff, It’s Team USA Vs. Everyone

With less than two months until one of the biggest sporting events of the summer, Fox Sports revealed its flagship promo for the 2023 FIFA Women's World Cup. The U.S. Women's National Team is aiming...

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Putting People at the Heart of the Equation With the CEO of Sabra

On this episode of Marketing Vanguard, Sabra CEO Joey Bergstein sat down to talk about how he's navigating the transition from marketing to CEO all while putting people first. "For me, business was...

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Warner Bros. Pictures Uses Augmented Reality to Promote The Flash

Warner Bros. Pictures is letting people dress up like superheroes in augmented reality to promote the premiere of The Flash in theaters June 16. Superhero fans can download Perfect Corp.'s AR-try on...

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