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UK’s National Lottery Campaign Tells a Love Story Spanning Three Decades

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The U.K.'s National Lottery has been running for nearly 30 years, and its latest campaign covers its lifespan while also telling the love story of Edward and Isaac. Beginning on a quiet evening in 1994--also the day of the first lottery draw--the 90-second ad titled "Pockets" spans three decades, showing how the National Lottery and...

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