Let’s Talk About Brand Podcast: Branding Your Offer With Janine Coombes
Presumably, your brand is supporting an actual business, and that business has offerings, whether it be products or services. But what are those offerings? How do you make sure that they are supporting...
View ArticleFox Wins TV Season in 18-49 Demo, CBS Continues As No. 1 in Total Viewers
With upfronts week over, CBS is ending the 2022-2023 television season on top, finishing as the most-watched broadcast network for the 15th consecutive year. The broadcaster announced on Thursday that...
View ArticleThese Are the 2023 Winners of D&AD’s Most Coveted Pencils
D&AD has awarded its top honor of a Black Pencil to two pieces of creative work: a music video from Pharrell, 21 Savage and Tyler, the Creator; and a device that turns the heartbeats of children...
View ArticleColumbia Sportswear Is a Case Study in How to Expand Your Customer Base
Very little about our world exists as it did in 2019. For a company like Columbia Sportswear, that year may as well exist in a different century. In the lobby of Columbia's headquarters at its campus...
View ArticleProgrammatic Advertising Comes to the New York Subway
Buying ads on the New York City subway is moving into the digital age. In recent years, ads on the Metropolitan Transportation Authority's trains and platforms have helped grow digitally native...
View ArticleDiablo IV Characters Beg for Salvation in Dark Film by Oscar-Winning Director...
Players of Blizzard Entertainment's Diablo IV take on the role of a powerful hero who must save the world of Sanctuary from demons led by Lilith, the queen of hatred. A launch film from creative agency...
View ArticleCar Maintenance Brand Feu Vert’s Mascot Turns Avenger (Almost)
Vehicle maintenance brand Feu Vert has turned its faithful brand mascot Ramses into an action hero--or at least that's the potential pitch for its latest ad campaign. The company, which claims to...
View ArticleHow WBD Leveraged the NBA to Drive Record Revenue in First Stanley Cup Finals
In Warner Bros. Discovery's first year hosting the NHL Stanley Cup Finals, the company leveraged the power of the league and the NBA to help drive record ratings and revenue. The company and...
View Article‘Metaverse Is Not Dead’: Investment Turns to Interoperability and Success...
You'd be right for thinking that the metaverse--once the buzziest term in the industry--is dead, given the number of headlines since, at least, last September claiming such. Mashable reported that...
View ArticleUnilever’s Top Marketer Conny Braams Exits After 33 Years in the Business
Unilever's most senior marketer Conny Braams has announced plans to step down after more than 33 years with the business. Braams was appointed to the newly-created position of chief marketing and...
View ArticleHow Trina Roffino Learned To Love Her Job Again
[Sensitive content: This article mentions suicide. If you're struggling with mental illness or having suicidal thoughts, please call the National Suicide Prevention Lifeline: 1-800-273-8255.] As one of...
View ArticleThis Energy Company Uses Beauty Marketing Tropes in Ad Starring Cara Delevingne
By many markers, this appears to be a typical beauty ad. Model Cara Delevingne, dressed in a silver gown, invites viewers to "try something new" as she holds up a clear bottle in a cloud of mist. In...
View ArticleLinkedIn Transforms a Laundromat Into a Dance Floor in Magical Ad About...
The old adage "dress for the job you want, not the job you have" is meant to encourage confidence and ambition through wardrobe choices. A two-minute film kicking of Droga5's "Find Your In" global...
View ArticleKraft Mac & Cheese Takes Comfort to Epic Proportions in Feel-Good Ads for New...
After a spike during the height of the Covid-19 pandemic, frozen food sales have remained elevated. Shorter cooking times, ease of use and longer shelf life are all potential reasons for this surge in...
View ArticleSnapchat Highlights ‘Advanced’ AR Lenses, Introduces AR Learning Hub
Snapchat is celebrating its Snap AR community by highlighting three "advanced" augmented reality lenses that show off different ways AR can be utilized by businesses. To start, the Seen Camera lens was...
View ArticleOpenWeb’s CMO Puts Trust and Safety at the Core of Strategic Growth
Tiffany Xingyu Wang is a pioneering leader in marketing, innovation and advocacy, driving positive change at a global scale. As chief marketing and trust officer at OpenWeb, a company that builds...
View ArticleBrave Commerce Podcast: Driving Gender Equality and Diversity in Business
On this episode of Brave Commerce, Shelley Zalis, founder and CEO of workplace equality firm The Female Quotient, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the importance of gender...
View ArticleThe Speed of Culture Podcast: Maximizing Brand Power
In the ever-evolving landscape of business, certain themes continue to hold steadfast importance: brand power, authentic communication and women in leadership. To navigate these dynamic concepts and...
View ArticleAdweek Podcast: Unpacking the Consumer Journey
In this week's episode of Yeah, That's Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart are joined by Adeela Hussain Johnson, president of travel brand B?IS and Debra...
View ArticleGlobal Ad Spend on the Rise, but Digital Growth Is Slowing
Advertising spend is expected to grow globally this year, with inflation driving it to $727.9 billion and $3 of every $5 going to digital channels over the next three years. However, according to...
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