Paramount+ With Showtime Arrives June 27
Just a day ahead of Warner Bros. Discovery's Max launch, Paramount gave a date for its own merged streaming service's debut. Topline The new Paramount+ with Showtime plan is coming to the U.S. on June...
View ArticleManucurist Lets Shoppers Try on Nail Polish in AR
To enhance its online shopping experience, French beauty brand Manucurist has partnered with AI and AR technology company Perfect Corp. to allow shoppers to virtually try on nail polishes through...
View ArticleHow CMOs Can Overcome Their Internal Marketing Problem
Good marketers know how to craft a compelling message. They're skilled at delivering the right idea to the right audience at the right time. They understand the persuasive power of narrative. That's...
View ArticleWhitney Cummings Gives New Meaning to Plastic Surgery in Liquid Death Campaign
Whitney Cummings is a Hollywood multi-hyphenate, with acting, writing, stand-up comedy, podcasting and producing on her resume. And she's added a new skill recently as a "board-certified plastic...
View ArticleNetflix’s Peter Naylor on How the Streamer Shifted to a Virtual Upfront Event
Like last week's upfront events, Adweek's upfront week postmortems have now come to a close. We've already spoken with NBCUniversal's Mark Marshall, Fox's Marianne Gambelli, TelevisaUnivision's Donna...
View ArticlePay to Play: Focus Turns to How Platform Verification Subscriptions Impact Reach
As the popularity of platforms like TikTok and Instagram grow, people are getting discovered faster and entering influencer status sooner. With Instagram parent Meta and Twitter both recently rolling...
View ArticleMeta Sells Giphy to Shutterstock in $53 million Deal
Stock media provider Shutterstock is set to acquire the Giphy from Meta in a deal worth $53 million. The deal followed the UK's Competitions and Markets Authority ruling that Meta breached competition...
View ArticleHuggies’ Body Positive Campaign Celebrates Diverse Baby Bums
Huggies, stoking body positivity at the earliest life stages, has launched a music-driven ad campaign that showcases baby bums of all shapes and sizes, with an original earworm song as the soundtrack,...
View ArticleGoogle Introduces Chatbot, Other Generative AI Creation Tools for Marketers
Artificial intelligence has been fundamental to Google's advertising for decades, but often in ways imperceptible to marketers. At its annual marketing conference today, Google Marketing Live, the...
View ArticleMavely Is Here to Empower the Everyday Influencer
As a content creator, it can be difficult to find the right platform to connect with brands that align with your niche. In addition, it's important to have the necessary tools to ensure success in...
View ArticleThe Promise and Perils of Adland Taking Climate Action
After decades of working on sustainability with heavy industries, I've had the pleasure of taking a deep dive into the advertising sector over the past 18 months. While I was initially surprised that...
View ArticleBrave Commerce Podcast: Leading With an Agile Mindset and Embracing Innovation
On this episode of Brave Commerce, hosts Sarah Hofstetter and Rachel Tipograph sit down with Diana Frost, chief growth officer for North America at Kraft Heinz, to discuss agile leadership, the...
View ArticleEvolve to a Member Services Model for More Precise Targeting and Measurement
Advertisers are at a measurement crossroads of sorts in 2023. Device and browser blocking, as well as government privacy changes, are curtailing unique user reach on some of the well-known advertising...
View ArticleAdobe Continues AI Push With Latest Generative Image Tool
Adobe, one of the world's largest creative software providers, has made its intentions clear its by integrating artificial intelligence into its products in recent months. Now it's adding another...
View ArticleWhat Marketers Can Learn From the Rise in AAPI Cultural Appreciation
For the AAPI community, the past few years have seen a cultural renaissance that has continued to build momentum from AAPI stories, films, music and entertainment. We have seen Everything Everywhere...
View ArticleTo Get Airbnb’s Strategy Right, the Brand Had to Acknowledge What Was Wrong
When a traveler rents a room from a host who's not only present, but prepares the occasional meal and offers tips and guidance in an unfamiliar location, an Airbnb functions more like a bed and...
View ArticleVMLY&R CEO Jon Cook Had His Own ‘Damar Hamlin Moment.’ This Is His...
There's a worn-out advertising cliche that probably makes you shudder. You know the one: Advertising is all about finding the right consumer at the right time in the right place. When VMLY&R CEO...
View ArticleA T-Rex Appears in the Moab Desert As Apple TV+ Hypes Prehistoric Planet
Apple TV+'s Prehistoric Planet uses visual effects and the latest paleontology research to show viewers how dinosaurs lived 66 million years ago. The streaming service took the same art meets science...
View ArticleHow to Keep Your Marketing All-Stars Happy
People build companies. Period. No matter how great your product or service is, the talent you hire and retain will always make or break your success. Your marketing talent in particular is crucial to...
View ArticleSnapchat Celebrates Beauty Brands With New AR Lenses
Snap is celebrating the power of Snapchat's beauty community by highlighting two new AR lenses released by beauty brands Supergoop and OPI. The Supergoop Lipshade Lens promotes the launch of the...
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