Blending B-to-B and B-to-C Marketing Has Been Priceless for Mastercard
Whether it's a card a bank customer uses for payments or a service tracking how a company accepts or makes payments, Mastercard sells all elements of its business as "priceless." Yet the company still...
View ArticleDramatic Save the Children Ad Shows Kids in War-Torn Areas as ‘Tough, Resilient’
Two youngsters survive a terrifying explosion in a town square, finding each other and escaping the mayhem--if only temporarily--through their own fantasy world in a heartbreaking new spot for Save the...
View ArticleEtsy’s Melodramatic Ad Grants a Heartbroken Shopper a Happy Ending
If you've ever been devastated by the experience of watching someone else score an item for sale that you wanted, Etsy's latest ad will resonate. In "Lamp," a customer is so struck by the beauty of a...
View ArticleAmid Leadership Upheaval, DDB NY Is Merging With adam&eveNYC
One of the most storied New York ad agencies is making a big move and changing its name: DDB New York is merging with adam&eveNYC to form a new creative agency called adam&eveDDB. In addition,...
View ArticleThe Important Role of Intersectionality in the Ad Industry
AAPI Heritage Month is an interesting and reflective time for many of us who exist within the community. It's special to hear the voices and stories of folks who are doing incredible things for the...
View ArticleMatch Addresses 2023’s Dating Burnout in Its Latest Campaign
Hot vax summer is in the rearview, and all that thirsty, pent-up demand for human contact seems to have cooled over the past two years. In fact, a phenom on the opposite end of the personal interaction...
View ArticleAn Ally’s Guide to Letting LGBTQ+ Ideas Lead Creativity
The latest from Gallup places LGBTQ+ people at roughly 7% of today's population, with roughly 20% of Gen Z identifying as part of the community. We're increasingly recognized as a mass market that's...
View ArticleVeuve Clicquot’s CMO Is ‘Obsessed’ With Bringing More Depth to the Bubbly Brand
Coco Chanel, founder of the eponymous fashion house whose designs have stood the test of time, is undoubtedly France's most famous mademoiselle. However, one other woman has had just as much cultural...
View ArticleAmplifying Impact Through Strategic Social Media Engagement
The social media game has changed. How are brands curating and producing online content that resonates and leaves a lasting imprint? Kickstarting Adweek's Social Media Week, Manu Orssaud, vp and global...
View ArticleLong Live Longform: The Story of Hilton’s 10-Minute TikTok
When the average human attention span is 8.25 seconds, and the average view time of a TikTok is 28 seconds, how do you get the internet to pay attention for a full 10 minutes? For Hilton, the answer...
View ArticleAlcohol Brands Are Ditching Glass for Paper to Cut Packaging-Related Emissions
While boxed wine may remind some drinkers of cheap juice and college parties, startup wine brand Juliet is highlighting a different attribute of the bag-in-box package: its carbon footprint. Juliet is...
View ArticleUsing Attention Metrics, Publishers Aim to Prove Their Ads Work
Publishers have long looked for ways to prove the efficacy of their digital ad products to brand partners. In the last year, media companies including Cond? Nast and Insider have begun experimenting...
View ArticleNew Role for Jellyfish Founder Rob Pierre as The BrandTech Group M&A Deal...
Digital media and marketing group Jellyfish has been wholly acquired by The Brandtech Group, driving their combined revenue to more than $1 billion. Jellyfish, which was co-founded in 2005 by chief...
View ArticleNew USTA Ads Focus on Next Gen Players in a Post-Serena World
There's a Serena-sized hole in the professional tennis landscape, but marketers aren't dwelling on what they've lost--instead they're focusing on the next generation of potential scene stealers and...
View ArticleHeinz’s First Global Campaign in 150 Years Tells True Stories of Obsessed Fans
Heinz turned to Reddit, TikTok and Instagram to find stories about the irrational devotion that consumers have for its products. The results inspired the 150-year-old brand's first global campaign, "It...
View ArticleGoldbelly’s Mission to Create Lasting Experiences With Food
Food is more than just what we need to consume to survive. Certain dishes and meals hold meaning and memories, carrying on family traditions and heritage. When traveling, one thing many of us do is...
View ArticlePepsi Releases Summer Campaign Featuring Bad Bunny
FMCG giant Pepsi has begun to unleash the summer vibes through a campaign that promotes its tie-up with the world's most-streamed artist Bad Bunny and Apple Music through its "Press Play On Summer"...
View ArticleThe Authentic Way Brands Can Get In On Pop Culture Moments
This week saw the end of multiple prestige shows, with millions speculating about how they would end. Would their conspiracy theories be fulfilled? Would their hopes be realized, or would they soon pen...
View Article7 Tips Search Consultants Have for Agencies’ New Business Strategies in 2023
Search consultants sit in a unique place in the industry, getting a bird's eye view of the evolving agency landscape, but also the changing needs of clients. Working well with them is a must for...
View ArticleBusiness Partnerships Can Be Fate, Suggests Brian Cox in Santander Ad
These days, business isn't just all about who you know when it comes to expanding internationally, but it can help. Companies face many barriers in growing beyond their native countries, and so...
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