Meeting of the Plant-Based Minds: Food Leaders Consider a Coalition to Boost...
Plant-based meat makers--suffering from sales drops, stepped-up attacks from Big Beef and bruising press--are considering creating a coalition similar to those behind renowned marketing campaigns like...
View ArticleEarly Numbers Show How GenAI Can Reduce Agencies’ Carbon Footprint
In May this year, WPP partnered with chipmaker Nvidia to create ads using generative artificial intelligence. Now, numbers are emerging on how environmentally beneficial AI is for campaign creation....
View ArticleSnapchat Rolls Out GenAI Selfie Feature, Dreams
Hoping to cement its lead in the artificial intelligence-powered platform race, Snapchat launched its latest generative AI selfie feature, Dreams, now available in Australia and New Zealand and...
View ArticleBrave Commerce Podcast: Boomerang to Breakthroughs in Marketing
On this episode of Brave Commerce, Vinny Rinaldi, head of media and analytics at The Hershey Company, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the significance of holistic...
View ArticleNiantic’s 8th Wall AR Platform Adds New GenAI Developer Tools
To make it easier for developers to create WebAR experiences, Niantic's 8th Wall platform debuted support for "GenAI Modules" that will allow teams to quickly add tech from Inworld AI and OpenAI to...
View ArticleTo Sell Great Work to a Client, Every Big Idea Needs a Champion
A great creative idea needs a champion. Without one, many ideas would never reach consumers. Imagine a world without "1984," "The Man Your Man Could Smell Like" or "Taste the Rainbow." It would be a...
View ArticleTalking Tofurky: Plant-Based Food Marketers Imagine Their ‘Got Milk?’
A movement is afoot among players in the plant-based food space to form a coalition to boost sales and combat stepped-up attacks from Big Agriculture, with an ultimate moonshot being the category's...
View ArticleDeion Sanders and Nick Saban Face Another GOAT in Aflac College Football Spot
The 2023-24 college football season is nearly upon us, and Aflac is bringing back some familiar faces in its new sports marketing creative. Coaches Deion "Coach Prime" Sanders and Nick Saban have...
View ArticleBomb Pop Reaches Tweens by Selling 20M Virtual Treats in the Metaverse
Frozen treat Bomb Pops are often in high demand during a hot summer, but this year they're also proving as popular in the metaverse as they are in the real world. The brand is running an activation...
View ArticleCosmopolitan Kills Travel Booking Product CosmoTrips Following Leadership Change
The Hearst Magazines title Cosmopolitan has killed its CosmoTrips booking product, which it introduced last August in a bid to add another stream of reader revenue to its business, Adweek has learned....
View ArticleBuyers Struggle to Find Quality Video in the Open Auction
Increasingly, more buyers are coming to terms with the fact that the open auction is no place for premium video. Earlier this summer, YouTube faced a backlash from some buyers after research outfit...
View ArticleRetail Data Firm Circana Builds a New Brand From the Ashes of Acronyms
What are "information resources?" What is a "purchase diary panel?" What is an indri, and would people necessarily associate a Madagascar lemur with data? When scan-based consumer data firm IRI merged...
View ArticleGoogle’s New GenAI Marketing Tools Speed Up Campaign Planning and Buying
At the annual Google Cloud Next conference in San Francisco, the tech giant announced a generative artificial intelligence-powered marketing solution that aims to speed up the time it takes for...
View ArticleMark Marshall Officially Named NBCU’s New Ad Sales Chief
It's official. Mark Marshall is NBCUniversal's next ad sales chief. Top line Today, NBCUniversal announced it was elevating Mark Marshall to chairman of NBCUniversal's advertising and partnerships...
View ArticleVirgin Atlantic Is Not Doing Inclusion Quietly
We live in an era that's been defined in part by the ugliness of the culture wars pervading media. Nevertheless, major brands have attempted to widen their consumer bases by proactively representing...
View ArticleBrand Rewind: Inside Nickelodeon’s First, Splat-tastic Brand Refresh in 14 Years
The Splat is back. Launching in 1979 as a channel just for kids, Nickelodeon debuted its iconic Splat logo as the first on-air branding for the network in 1989. And though the company got away from the...
View ArticlePublisher Adoption for New Video Ad Specs Lags 6 Months After Introduction
New video ad classifications introduced this March--designed to bring more transparency to what advertisers are buying--are struggling to take hold among publishers, partly due to the ever-increasing...
View ArticleDuracell Picks BBH as Lead Creative Agency and VaynerMedia as Social AOR
Duracell has two new agencies to power its marketing, picking Publicis-owned BBH USA as its new lead creative agency in the U.S. and entrusting VaynerMedia with its social marketing. The Berkshire...
View ArticlePaper Tree Transforms Japantown in San Francisco With AR Origami Sculptures
Immersive content and design firm Rock Paper Reality recently collaborated with Google's Geospatial Creator and Adobe Aero to create an augmented reality experience that showcases some of the...
View ArticleUSTA Uses AR to Celebrate 50 Years of Equal Prize Money at the US Open
To celebrate 50 years of equal prize money for male and female competitors at the U.S. Open Tennis Championships, the U.S. Tennis Association (USTA) worked with XR agency Trigger XR to create an...
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