Brands Volley for Advantage With US Open Activations
The U.S. Open provides access to hundreds of thousands of tennis fans and millions of viewers for weeks at a time--and brands want a piece of that audience. The United States Tennis Association (USTA)...
View ArticleCall for Nominations: Adweek’s 2023 Champions of Change
Welcome to the Champions of Change Awards, the next evolution of Adweek's Most Powerful Women in Sports franchise. The list spotlights the women and non-binary people making a difference in the worlds...
View ArticleNanoinfluencers Give Brands a Better ROI Than Kim Kardashian
Everybody knows Kim Kardashian. She has 334 million followers on Instagram and charges $1.69 million per post on the platform. However, there's a twist: According to our research, only 1% of her...
View ArticlePrinters Aren’t Just for Work in Canon’s Home-Centric Ad
In the post-pandemic world, the role of the home has changed for many people as both a place to live and work with hybrid working and family life having merged. In response, multinational technology...
View ArticleTikTok’s EU Changes Set to Impact Advertiser Experience
To fall in line with Europe's new online regulations, TikTok has introduced new compliance measures that could change the whole user experience and restrict advertisers' reach on the platform while...
View ArticleWary of Rising Plastic Concerns, More Brands Are Turning to Compostable...
Faced with an ever-mounting plastic pollution problem--there are now 21,000 pieces of plastic in the ocean for every person--a plastic that turns into dirt might sound like the answer we've all been...
View ArticleAI Is Booming in RFPs. Here’s How Publishers Are Winning Business
In less than a year, as generative artificial intelligence has grown from a fringe pursuit to an object of mainstream fascination, marketers have sought to capitalize on the fervor by creating...
View ArticleThe Award-Winning Metaverse Project That’s Saving a Nation
With a population of about 12,000, the nine islands of Tuvalu sit in the Pacific Ocean between Hawaii and Australia. But for how much longer? As a low-lying country, it is under severe threat from...
View ArticleThe Mad Men Era Is Over, and Junior Talent Expect Credit
When Mad Men character Peggy Olson steps into Don Draper's office to contest her inadequate recognition as a copywriter at their agency, he asserts that receiving credit for ideas isn't essential in...
View ArticleFans Go On an Exotic Egg Hunt in Pete & Gerry’s New Ads
An ostrich, one of the fastest-running birds in the world, can sprint up to 43 mph, and a crocodile, with 60 razor-sharp teeth, has the strongest bite in the animal kingdom. Probably best to keep those...
View ArticleSnooki and e.l.f. Urge Suntan Fans to ‘Go SPF Yourself’ in Cheeky Campaign
Jersey Shore icon Nicole "Snooki" Polizzi (now LaValle) has a message for those spending the final days of summer getting out in the sun: "Please tan responsibly!" The warning from the fiery reality...
View ArticleLG Ad Solutions Names Michael Hudes New CEO
LG Ad Solutions has a new chief executive. Top line The company tapped Michael Hudes as its new president and CEO, with the exec also joining the board of directors. Hudes was a co-founder and chief...
View ArticleBrave Commerce Podcast: The Challenges and Triumphs of Mission-Driven Marketing
In this episode of Brave Commerce, Amina Pasha, chief marketing officer at Thrive Market, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the intricacies of mission-driven marketing and...
View ArticleAdweek Podcast: How the Kansas City Chiefs Are Winning on and off the Field
Two years ago, an official full-time marketing team for the Kansas City Chiefs brand was formed for the first time ever. One year ago, the team won the Super Bowl. In the latest episode of Yeah, That's...
View ArticleUNHCR’s Moving Film About Refugees Targets People Who Look the Other Way
The number of refugees in the world reached 35.3 million at the end of 2022-up from 27.1 million in 2021 and the largest ever increase recorded, according to UNHCR (the United Nations Refugee Agency)....
View ArticleEven Retail Media Owners Want More Measurement Standardization
There's no sign of a slowdown for retail media networks (RMN). However, as with any emerging technology, for the brand budget investment to continue flowing, RMNs must work toward standardization,...
View ArticleKate Hudson Tries Odd Therapy Trends in New Brand Deal
The craziness of the internet and the often bizarre beauty and health trends promoted are lampooned by Academy Award-nominated actress Kate Hudson in a campaign for medical and aesthetic laser company...
View ArticleKraft Heinz Made Snack-Themed Textbooks to Inject More Play Into the School Day
Kids often dread the end of summer and the return of class and homework. Kraft Heinz and agency Mischief @ No Fixed Address want to ease that transition with a set of snack-themed textbooks to make...
View ArticleHow PepsiCo Has Grown Its First-Party Data Stores by 50%
In the last 18 months, the New York-headquartered company behind household names like Pepsi, Gatorade and Frito-Lay has increased its global first-party data records by 50% by accruing people's email...
View ArticleIBM Uses the US Open to Pitch Watsonx to Consumers and Bring AI to the Masses
For roughly three decades, IBM has spent its late summer with clients in Flushing Meadows, taking in U.S. Open tennis and showing off new technology. Even as it pitches artificial intelligence to...
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