Ditching Plastic, Quilted Northern Debuts Recyclable Paper Packaging
Georgia-Pacific toilet paper brand Quilted Northern has dropped the plastic packaging from some of its products, switching to a recyclable paper wrapping. The change, in response to consumer feedback,...
View ArticleSee Something? These Ads Want Bystanders to Say Something
Picture the scene. A group of male friends are hanging out playing video games when one of them starts making derogatory comments about women. He remarks that women aren't good at sports, brandishes a...
View ArticleGroupM and SeenThis Team Up to Cut Carbon From Video Ads
WPP's media buying arm GroupM today announced a global partnership with Swedish adaptive streaming company SeenThis, a move that the companies say will let advertisers reduce the carbon emissions of...
View ArticlePSA Urges Teens to Ditch the Vape by Hitting Where It Hurts: Their Wallets
Since 2014, e-cigarettes have been the most used tobacco among U.S. youth, according to the Centers for Disease Control and Prevention (CDC). Public health advocates have rung alarm bells over the rise...
View ArticleHornbach’s Handcrafted Ad Inspires the Most Out of Small Spaces
The cost of living crisis and soaring property prices have made affordable living spaces hard to come by in many countries. German home improvement retailer Hornbach, known for its odd and surreal...
View ArticlePepsi Kicks Off 125th Birthday With New Look and 125 Days of Celebrations
Brace yourself: Pepsi's 125th birthday is coming. The cola brand and pop culture icon plans to usher in its quasquicentennial in epic fashion, honoring its past and looking toward the future by...
View ArticleAlfa Romeo Uses AR to Bring F1 Art Car to Fans Around the World
The Formula One Dutch Grand Prix on Aug. 27 will mark the final stop for the Alfa Romeo F1 Team x BOOGIE Art Car, which will be auctioned off to raise money for charity organization Save the Children....
View ArticleWith Personalization, Sales Needs to Catch Up to Marketing
Personalization in marketing is table stakes. Everything from promotional emails addressing recipients by name to individualized Netflix homepages and Spotify Wrapped playlists demonstrates a...
View ArticleWhat Brands Can Learn From Lego Insiders, the Brand’s New Loyalty Program
If there is one brand that has learned how to grow a devoted fan base and bring together a global community, it's toy giant Lego. Spanning generations of brick-building fanatics, it's become a rite of...
View ArticleBud Light Appeals to NFL Fans as It Attempts to Rebuild After Controversy
Bud Light has kicked off the National Football League (NFL)'s upcoming season with an ad starring real fans, as it tries to win back beer drinkers following its controversy with trans influencer Dylan...
View ArticleKFC Expresses Remorse for the Utensils Left Behind by Its ‘Finger Lickin’...
Sincere apologies are hard to come by in this world, but every now and again, a brand is compelled to express public remorse. For KFC Canada, the time has finally come for a reckoning with all the...
View ArticleInside the Campaign: The NFL and 72andSunny Go Off Script for Season-Long...
For generations, the mutterings of fans who witnessed improbable on-field moments fueled the myth that National Football League Games were scripted. When former NFL player Arian Foster claimed earlier...
View ArticleYouTube’s Latest Ding Raises Questions Over Its Compliance With Apple’s...
Two years ago, Apple rocked the mobile privacy world by introducing its App Tracking Transparency framework, which requires app publishers to get peoples' consent to track them. The resulting lack of...
View ArticleBuilding a Community for Wellness With WW’s Amanda Tolleson
As Global CMO, with a background far from the heritage brand landscape, Amanda Tolleson has spearheaded a remarkable transformation that has taken WW, also known as WeightWatchers, from its 60-year-old...
View ArticleAdweek’s 2023 Media Plan of the Year Winning Campaigns
For more than 20 years, Adweek has been highlighting the industry's most creative campaigns and their respective teams. This year sees 24 honorees in various categories, such as Best Use of Branded...
View ArticleThe Future of Digital Experiences: Less Intrusive, More Intuitive
Marketing's least attractive quality is acting too desperate for attention. A customer journey must begin with awareness and familiarity, but getting that attention should not be as obvious as...
View ArticleMedia Plan of the Year 2023: These Winning Strategies Helped Brands Reach New...
Standout media agencies make their clients' marketing dollars work harder through innovative, breakthrough media plans. In an omnichannel world where anything can be an ad, the best media plans use...
View ArticlePrime Video’s Shock and Awe Strategy for The Boys Season 3
Get noticed. That's the point, right? Get the product or service noticed and make people feel something. Leave them transformed and more willing to act--whether that means a click or purchase. For...
View ArticleSocial Media Manager Burnout Is Nothing New But It’s Escalating
Search "social media manager" on LinkedIn's job board and these are just some of the role responsibilities you'll find: Run all social accounts for organic and paid initiatives (Twitter, Facebook,...
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