After Record Downturn, Media M&A Shows Signs of Rebound
A cocktail of adverse economic factors has brought the number of merger and acquisition deals in the media sector this year to its lowest level since 2020, according to financial data provider LSEG...
View ArticleWhy Do Paint Brands Choose a Color of the Year? Behr and Home Depot CMOs...
Several years ago, Better Homes & Gardens surveyed homeowners to see how they felt about painting their walls. The upshot: many are too scared to do it. It's not that Americans are afraid of color...
View ArticleLatest Oatly and ‘Got Milk?’ Ads Bring the Dairy Battle to a Boil
Two separate ad campaigns for supermarket staples have dropped recently, one from Oatly and the other from the California Milk Processor Board (CMPB), timed to the busy back-to-school shopping season....
View ArticleJudge Rules GenAI Content Does Not Have Copyright Protection
Art created by artificial intelligence does not get copyright protection, a federal judge upheld a decision late last week. The ruling sets a precedent for content creators, agency execs and others...
View ArticlePrivate Marketplace Deals, Billed as More Premium, Have Nearly as Much...
Private marketplace (PMP) deals have been billed as a way for publishers and buyers to transact more directly, without the problems of the programmatic supply chain. But multiple recent data points...
View ArticleOrangetheory Fitness Makes Mother in LA Its Lead Creative Agency
Mother in LA did some heavy lifting to become fitness brand Orangetheory Fitness' new creative agency. As such, Orangetheory Fitness is moving on from Tombras creatively, though the Knoxville agency...
View ArticleBrave Commerce Podcast: The Art of Alcohol Marketing
In this episode of Brave Commerce, Pierre-Yves Calloc'h, chief digital officer at Pernod Ricard, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the evolving landscape of the alcohol...
View ArticleExclusive: McCann Taps Havas Leader Stephanie Nerlich for Newly Created...
Stephanie Nerlich, a veteran Havas Creative leader, is assuming a new global president role at McCann Worldgroup's McCann agency. She'll report to McCann Worldgroup and McCann CEO Daryl Lee and focus...
View ArticleC. Mondavi & Family Launches Aviana Wine Collection With AR Labels
Majority women-owned wine company C. Mondavi & Family's latest wine collection, Aviana, features interactive labels with augmented reality experiences. The Aviana collection features three wines...
View ArticleMarketers Need to Get Subconscious With Their Data
With industries and legal systems increasingly siding with users when it comes to control over their personal data and how it's shared, the spotlight on zero-party data has only intensified. Recently...
View ArticleNational Battle of the Bands Incorporates AR in New Mobile App
The 2023 Pepsi National Battle of the Bands takes place Aug. 26 at NRG Stadium in Houston, Texas, showcasing the talents of eight marching bands from Historically Black Colleges and Universities...
View ArticleP&G Dropped Its Pledge Against Forest Degradation. That Could Hurt Its Brands...
Procter & Gamble dropped a reference to forest degradation from its anti-deforestation policy in May this year, a move that green investors and environmental groups have denounced, but that the...
View ArticleCall for Nominations for the 2023 Adweek 50
It's time once again to assemble the annual Adweek 50, spotlighting the behind-the-scenes luminaries in advertising, marketing, media and technology who were essential growth drivers in 2023. Adweek 50...
View ArticleShipt and Issa Rae Champion Underrepresented Voices With an Ad Created by...
For Howard University students Serenity Owens, Avery Harrell, Gavin Kelley and Kayla Collins, a summer internship with the marketing team at Shipt proved not only to be invaluable on-the-job training....
View ArticleIn Apple’s Uplifting Ad, Dogs Get to Play Again After Receiving Prosthetics
For many audiences, stories about dogs are typically a guaranteed way to tug at the heartstrings. Apple's latest ad strikes an even deeper emotional chord by following the journey of a tripod dog (a...
View ArticleThe Freak Brothers and Weedmaps Fire Up a Collaboration to Reach New Fans
A trio of Woodstock-era stoners smoke the dankest, most magical strain on the planet, take a 50-year nap and Rip Van Winkle into current-day San Francisco. Along with adjusting to their new normal,...
View ArticleMorgan Stanley’s US Open Campaign Backs Next Generation of Women Tennis Players
Ahead of the US Open, Morgan Stanley and the Women's Tennis Association (WTA) are using a major marketing campaign to support the next generation of players. This is part of the financial company's...
View ArticleThe Fabricant Launches Digital Clothing Collection Featuring AR Fashions
Digital fashion house The Fabricant released the first products in its latest NFT fashion collection featuring items that owners can virtually wear in augmented reality. The Wholeland: Primal Rave NFT...
View ArticleNetflix Beats McDonald’s, Nike as Gen Alpha’s Favorite Brand
Members of Gen Alpha--those born after 2010--may not yet have the same purchasing power as their Gen Z and millennial elders. However, brands put off getting to know them at their own peril because...
View ArticleWhat the Next Short-Form App Will Have to Do to Match Twitter’s Star Power
Text-based social media appears to be back in the Wild West. With X, the platform formerly known as Twitter, inching toward obscurity and a number of contenders stepping onto the field, we've been left...
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