Twitter’s Small First Step in Quelling Ad Buyers’ Brand Safety Concerns
Twitter is taking advertiser concerns about brand safety more seriously. Beyond the Twitter thread from head of sales Chris Riedy at Cannes Lions, the platform has initiated a request for proposal...
View ArticleConfronting Sexual Harassment at Cannes
It's that time of the year again: the Cannes Lions International Festival of Creativity. A time for us to come together and celebrate all the outstanding creative work of our peers from the past year....
View ArticleClash of Clans’ Fake Game History Scores 2 Entertainment Grand Prix at Cannes
CANNES, France--Clash of Clans' campaign to build a fake lore around the mobile game took home two Grand Prix in the entertainment categories at Cannes Lions today. "Clash From the Past," created by...
View ArticleNike’s AI Serena Williams Match Wins Grand Prix in Digital Craft at Cannes
Serena Williams may have stepped down from the tennis world, but the power of her brand and the passion and integrity of her spirit is strong enough to evolve with her. Williams' post-tennis campaign...
View ArticleThe Real Power of AI Is Its Command of Human Language
The power of language-based artificial intelligence is understood by anyone who has had writing assistance from ChatGPT or Google's Bard. By constantly analyzing the words used across an unimaginably...
View ArticleExclusive: FreeWheel Launches Viewer Experience Lab to Create a Better Ad...
With the rise of AVODs and FAST channels, and the TV landscape changing more than ever before, it's easy for the consumer experience to become lost in the shuffle. So in order to put that aspect of...
View ArticlePublicis Joined by Edelman, IPG, Omnicom and WPP in Working With Cancer’s...
There are few things that truly bond our industry. Cannes Lions is one, and helping those in need is another. Those two are coming together in a wide-reaching industry movement started by Publicis and...
View ArticleExclusive: See NBCUniversal’s New The More You Know PSAs
More than three decades ago, NBCUniversal first launched its "The More You Know" campaign, bringing timely issues to the forefront of viewers' minds. Now, get ready to know even more. Today,...
View ArticleBrands Need a Strategy Change to Reach Hispanic Audiences
In the past five years, the Hispanic community has seen a steep drop in how Latinos feel their values are shared or reflected by big brands, according to research from the We Are All Human Foundation...
View ArticleThe Great Fail: When the Wheels Came Off for Schwinn Bicycles
In 1895, Schwinn was driven by the pursuit of an American dream when bicycling was still a relatively new sport. As one of the longest-standing bicycle companies, Schwinn signified influence and...
View ArticleAI Will Make Our World Unrecognizable in 10 Years: Will.i.am
CANNES, France--"People have no clue of how transformational this next decade is going to be," exclaimed award-winning musical artist and technology entrepreneur will.i.am while speaking at Cannes...
View ArticleAdidas and FCB Canada Win Direct Grand Prix at Cannes for ‘Runner 321’
An inspiring runner with Down syndrome helped Adidas and FCB Canada take the Grand Prix at Cannes for the Direct category. "Runner 321" is a campaign that urged marathons and race organizers to save...
View ArticleDove Wins Media Grand Prix at Cannes After Turning Its Back on TikTok
CANNES, France--Dove, an unwavering critic of unrealistic beauty standards, just took home a Media Grand Prix after holding TikTok accountable for its impact on young minds. The creative, which...
View ArticleMichelin-Starred Chef Annoys Burger King Customers and Employees in French...
Michel Sarran normally serves critically acclaimed dishes at his flagship Michelin-starred restaurant in Toulouse, France, where his attention to detail and the dining experience are both legendary....
View ArticleGARM, Ad Net Zero Release Action Plan for Sustainable Media
The Global Alliance for Responsible Media (GARM) and Ad Net Zero have unveiled a new plan for addressing media's climate impact: The GARM Sustainability Action Guide to Reduce Media Greenhouse Gas...
View ArticleIntroducing Marketing Vanguard by Adweek
Not long ago, a CMO said something to me that gave me pause: "We still need to rewrite the narrative." He wasn't talking about a brand's story or a social commentary or even our industry's stance on an...
View ArticleWhy B-to-B Marketers Should Adopt a B-to-P Mindset
CANNES, France -- For years, the terms business-to-consumer and business-to-business have helped explain what companies do and how they market themselves. They've set boundaries and provided direction....
View ArticleNBA Draft Prospects Take NIL Brand Lessons From College Into Their Pro Deals
On Wednesday afternoon just before the NBA Draft, Jarace Walker was being fitted for the last of four suits he'd wear before, during and after the event. The next time he wore this particular garment,...
View ArticleAdweek Introduces the Marketing Vanguard Awards
The most impactful CMOs are the ones who have powered themselves and their organizations, proving themselves indispensable to their CEOs, their colleagues, their teams, their boards and, ultimately,...
View ArticleApple’s Marketing Chief Claims ‘Agencies Are Forever’ While Offering Creative...
CANNES, France--The most senior marketer with tech giant Apple shared some of his creative insights at Cannes Lions, including his belief that there will always be advertising agencies and directing...
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