Bulgari Celebrates Serpenti’s 75th Anniversary With AR Snapchat Lenses
To celebrate the 75th anniversary of its Serpenti design, luxury fashion house Bulgari partnered with Snapchat and creative tech studio Beyond to release two augmented reality lenses in the Snapchat...
View ArticleZero10 Debuts AR Store for Standalone Retail Experiences
Viva Technology attendees will be able to learn more about augmented reality shopping with AR try-on platform Zero10, which is unveiling its prototype AR Store at the event. The AR Store prototype...
View ArticleUpwork’s CMO on Marketing in the New Work Era Through Digital Transformation
In the latest episode of Marketing Vanguard, Melissa Waters, CMO of freelance marketplace Upwork, sits down to talk about leading marketing through digital and team transformation over the years....
View ArticleHow Moolah Kicks Is Revolutionizing the Sneaker Game
Natalie White's got game. After seeing an ad three years ago featuring four WNBA players promoting men's sneakers, the now-25-year-old CEO founded Moolah Kicks, the first basketball brand designed...
View ArticleThis Agency Is Calling Out Cannes Lions Cost With a Battleship-Style Activation
With Cannes Lions each year comes a conversation about the prohibitive cost of award entry for independent agencies vying against the capital might of major networks--as well as the lavishness of the...
View ArticleAhead of Walking Dead’s New York Spinoff, Zombies Take a Bite of the Big Apple
Though AMC Networks' The Walking Dead flagship series may have aired its final episode last year, the zombie universe is anything but finished, with several spinoffs on the way. Now, one of those...
View ArticleThe Creative Collective’s Mission to Cultivate Culture
They say if you don't see what you want in the world, go out and make it. That's exactly what Imani Ellis did when she founded The Creative Collective in her apartment. The Creative Collective serves...
View ArticleZappos Unexpectedly Parts Ways With CMO Ginny McCormick
Las Vegas-based online shoe and clothing retailer Zappos has parted ways with its first-ever CMO, Ginny McCormick. The circumstances surrounding McCormick's departure are unclear, and Adweek could not...
View ArticleBritish Airways’ 500 Unique Billboards Win Outdoor Grand Prix at Cannes
CANNES, France -- British Airways' "A British Original" campaign has been awarded the Outdoor Grand Prix at Cannes Lions. The work was the first created for the brand by London-based Uncommon Creative...
View ArticleAdweek Podcast from Cannes – Creativity, Spontaneity and Futuristic Optimism
This week, the Adweek team is on the ground at Cannes Lions soaking up five days of inspiration, conversation, creativity and that blazing French Riviera sunshine. For this episode of Yeah, That's...
View ArticleWhalar and Ad Council Program Will Recruit Creators to Lead Social Issue...
When it comes to brand partnerships, some content creators want to do more than show up in front of the camera--especially for a chance to champion social issues. Influential creators will have a...
View ArticleSprite Is Named Most Resilient Brand, Even as Shoppers Look to Off-Brand...
CANNES, France -- Sprite has been named Kantar's Most Resilient Brand based on Kantar's Worldpanel, which analyzed the shopping behavior of more than one million global households over the past year...
View ArticleBayer’s Chief Marketer on Defending Budgets and Breaking Taboos
CANNES, France -- With continuing economic challenges, marketing budgets will be under scrutiny for the remainder of 2023, which tests the relationship between the chief marketing officer and the chief...
View ArticleThis PSA Gives Anti-Abortion Audiences an Ultimatum
Platforms don't like exposing audiences to content they disagree with, which was Elaine Cox's first hurdle when crafting a pro-abortion campaign. Once she tacked her message onto the right screens, it...
View ArticleHow Pfizer Aims to Build Its Brand Post Pandemic
CANNES, France -- Since the pandemic, Pfizer had become a global household name thanks to its input into the Covid-19 vaccine. Producing thousands of medicines and healthcare products, the company is...
View ArticleTrevor Noah’s Next Act? A Spotify Original Podcast
CANNES, France -- The Daily Show's former frontman Trevor Noah is a lot of things. Comedian. Grammys host. New York Times bestseller. Political commentator. Nonprofit founder. And now, podcaster. The...
View ArticlePepsiCo’s Rockstar Energy Taps Stormzy Ahead of Digital European Push
CANNES, France -- Energy drink Rockstar is set to enlist a number of musicians as brand ambassadors to grow its consumer base. The first has been revealed as Mercury Prize artist Stormzy, who will...
View ArticleHow Danone and Discover Are Supporting Diverse Publishers
Consumer packaged goods brand Danone North America and credit card firm Discover have joined advertising platform Kargo's Multicultural Content Amplifier (MCA) Program to drive more media spend toward...
View ArticleThe Speed of Culture Podcast: How Failing Fast Drives Success
Barstool Sports is a prominent name in the media realm. The company has experienced an astonishing 4,000% growth in both revenue and audience since its founding in 2003. It has expanded from five to...
View ArticleBrave Commerce Podcast: Creating Quality Products to Stand the Test of Time
In this episode of Brave Commerce, Gonzalve Bich, CEO of BIC, joins hosts Rachel Tipogaph and Sarah Hoffstetter to talk about developing a high-quality product. At the top of the episode, he attributes...
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