Bud Light Unveils Biggest Ad Since Dylan Mulvaney Backlash
Consumers haven't heard much from Bud Light since the brand released a statement from its CEO in April in response to the backlash it received for partnering with trans influencer Dylan Mulvaney. Now...
View ArticleWarner Bros. Discovery Launches New Pre-Roll Offering for Digital Sports...
Warner Bros. Discovery is expanding its ad product offerings with a new six-second pre-roll option. And after a soft launch in the first quarter with clients including Vivid Seats, the company said it...
View ArticleCriteo Hit With $44 Million Fine for GDPR Violations, Reinforcing Data...
Advertising powerhouse Criteo has found itself in GDPR hot waters with a massive fine of $44 million for breaching GDPR rules. The French privacy watchdog, Commission nationale de l'informatique et des...
View ArticleTed Lasso and Fifa Mash-Up Scores Brand Experience and Activation Grand Prix...
Last year, EA Sports welcomed Ted Lasso into the world of Fifa. Now the unprepared coach of fictional team AFC Richmond just won video game publisher and Apple a Cannes Lions Grand Prix in the Brand...
View ArticleRenault Wins Creative Strategy Grand Prix at Cannes for Rural EV Charging App
In 2020, Renault transformed a small French village into a haven for electric vehicle charging. "Village Electrique" by Publicis Conseil won the Outdoor Lion Grand Prix in 2021. Now the agency and...
View ArticleThe Speed of Culture Podcast: Modernizing an Iconic Brand
Campbell Soup Company is an iconic brand in the CPG segment and has become one of the world's most recognized and loved brands over its 154-year history. To gain insights into the company's marketing...
View ArticleNike Builds Its Own Branded Universe Within Fortnite
Athletic shoe behemoth Nike, using the Unreal Editor for Fortnite, has created a custom island within Epic Games' wildly popular battle royale that players can visit to pick up sneakers for their...
View ArticleAdweek Podcast: Happiness and Relevance in Every Bite of Chips Ahoy!
In this week's episode of Yeah, That's Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart chat with Chips Ahoy! U.S. senior director Sabrina Sierant. Celebrating its...
View ArticleRevolut Uses AR to Promote Ultra, Its New Luxury Lifestyle Credit Card
To celebrate the debut of its Ultra luxury credit card, financial company Revolut launched an augmented reality campaign called "The Ultra Experience" in London's Covent Garden. Created in...
View ArticleHow Keia Clarke Is Transforming the New York Liberty
The New York Liberty are a certified superteam, and fans and brands are on board. Keia Clarke, CEO of the WNBA team, joins this episode of Champions of Change to discuss how her background in marketing...
View ArticleCannes’ Titanium Grand Prix Is a Survival Plan for a Country Facing Climate...
A digital solution for a country facing destruction due to climate change just won one of the ad industry's most prestigious honors-the Cannes Lions Titanium Grand Prix. The Titanium jury awarded the...
View ArticleApple and CALM Each Take a Cannes Lions Film Grand Prix, Honoring Both Humor...
CANNES, France--Tech giant Apple and U.K. nonprofit Campaign Against Living Miserably (CALM) each won a coveted Film Grand Prix at Cannes Lions today. Film Lions is one of the few categories at Cannes...
View ArticleHere Are All the Campaigns That Won Top Honors at Cannes Lions 2023
The work that wins at Cannes Lions is often indicative of what the industry sees as its true purpose. This year, the buzz at the festival was that there would be a shift towards awarding more big...
View ArticleMastercard’s Effort to Help Ukrainian Refugees Wins Sustainable Development...
After Russia invaded Ukraine, millions of Ukrainians were displaced, many arriving in Poland. The humanitarian crisis moved Mastercard to helped get them settled to alleviate a housing crisis. The...
View ArticleStonewall Inn and the Future of Pride
Did you know that Pride was born at The Stonewall Inn? The bar's riot in 1969 sparked the celebration of Pride Month worldwide. Stonewall Inn is a gay bar in the Greenwich Village neighborhood of New...
View Article72andSunny’s NFL Partnership Keeps on Running
CANNES, France--72andSunny's partnership with the NFL took off this year with "Run With It." The spot, which was one of Adweek's top picks of the game, featured flag football quarterback Diana Flores...
View ArticleSpike Lee On Cannes Lions Honor and Air Jordan Ads
CANNES, France -- Film and advertising creator Spike Lee has accepted the inaugural Creative Maker of the Year award at Cannes Lions Friday night in recognition of his lifetime of work. In his...
View ArticleHow Telemundo’s World Cup Marketing Is Scoring Audience Goals
With three weeks to go until the start of the 2023 Women's World Cup in Australia and New Zealand, Telemundo is ready for its largest women's soccer tournament yet. The company holds the...
View ArticleExclusive: Cadillac’s And Just Like That Sponsorship Didn’t Happen Just Like...
Cadillac is the exclusive title sponsor of Season 2 of HBO and Max's Sex and the City spinoff. However, a partnership that fits better than a pair of Manolo Blahniks doesn't happen... just like that....
View ArticleAdweek Podcast Live at Cannes: Why What Happens at Cannes Shouldn’t Stay at...
This year, Cannes was dominated by discussions about AI, inclusion, sustainability and making the business case for creativity in a recession. But how can marketers make sure these conversations have...
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