With National Voter Registration Day fast approaching Tuesday, Facebook outlined the steps it is taking before, on and after Election Day to ensure that people in the U.S. are part of the process. Prior to Nov. 6, Election Day, the social network is teaming up with TurboVote on an initiative to help people register to...
Facebook Is Teaming Up With TurboVote for National Voter Registration Day
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Apple Reminds You That There’s a ‘Better You’ Out There in Its New Ad
Yes, it is quite easy to sit back and relax. Or, you could get up off that couch and transform yourself. That's the theme running through Apple's latest ad promoting the fourth iteration of the Apple Watch. It's not so much a product ad outlining features--it's more of a rallying cry from the brand to...
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In the Year’s Most Brutal Campaign Ad, 6 Siblings Tell You Not to Vote for Their Brother
Given his track record of extreme comments on race, religion and immigration, Republican U.S. Congressman Paul Gosar offers plenty of fodder for attack ads against him. But this one is especially potent. In Democrat David Brill's newest ad aimed at unseating Gosar, an Arizona representative who's passionately loyal to Donald Trump, we discover that the...
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With $39 Billion Bid, Comcast Beats Out Fox in Auction for Control of Sky
Twenty-one months after 21st Century Fox first began trying to buy the remaining 61 percent stake in European media giant Sky that it didn't already own, the company has lost an auction with Comcast for control of Sky. Comcast came out on top with a $39 billion bid, easily besting Fox's $32 billion offer. Fox...
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3 Brands That Enjoyed a Huge Bump on Social Thanks to the Kevin Hart Effect
When the comedian partners with a brand, he brings more than just a name. Kevin Hart is hands on, providing input on everything from design to content strategy. The results of his savvy approach are no laughing matter. Tommy John, Lyft and Old Spice have all enjoyed a huge bump on social thanks to the...
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Kevin Hart Just Might Be the Hardest-Working Man in Branding
"Grind time, baby!" Kevin Hart is ready for the day. In fact, he's pumped. On this particular morning in early September, Hart's about to plug the hell out of his new movie, Night School, on morning radio and television in Atlanta. The comedy, which he cowrote and stars in opposite Tiffany Haddish, is about to...
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These 10 Comeback Brands Maximized Their Moment and Recaptured Their Cool Factor
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The Marketing Geniuses Behind Burger King and Anheuser-Busch Reveal Their Trade Secrets, to Each Other
It's rare to hear unguarded conversations between two of the industry's leading CMOs. How often do major marketers truly let loose during press interviews or run-of-the-mill conference panels? That's why Brandweek is asking world-class CMOs to interview one another: to find out what keeps them up at night, why they aren't using agencies of record...
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Once the Brand of Bros, Dollar Shave Club Is Now Aiming to Conquer the Wellness Market
Could Dollar Shave Club, the former disruptor known for its budget-friendly razors and renegade marketing tactics, be the next big men's wellness brand? That's the vision the company's been pursuing since being acquired for $1 billion in 2016 by Unilever. The corporate behemoth wants consumers who relied on Dollar Shave Club to deliver high-quality, low-cost...
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Take a Tour of Target’s Redesigned Store of the Future
Stop us if you've heard this one before, but traditional retail businesses have encountered their share of hurdles in recent years (like declining sales and rising digital competitors). As ecommerce continues to win over shoppers, retailers are searching for new ways to keep customers coming back to brick-and-mortar stores. For Target, the solution to win...
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Editors’ Letter: Our Coverage of Brands Has Never Been More Interesting, or Important
The original Brandweek magazine rolled into Adweek years ago, but the name has endured in many readers' minds. Today it's back, reimagined for 2018. Executives convening in Palm Springs, Calif., for our first Brandweek experience are receiving a special conference-edition magazine by the same name, full of insightful stories about the world of brand marketing....
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How Away Shook Up the Sleepy Luggage Market With a Simple, Colorful Carry-On
Jen Rubio remembers the first time she saw a piece of Away luggage out in the world. It was February 2016, and Rubio--who founded the company with fellow Warby Parker alum Steph Korey the year before--was on a moving sidewalk in JFK's Terminal 4. The brand had just begun shipping its first batch of 2,000...
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Wunderman Acquires Majority Stake in Marketing Technology Performance Company Emark
WPP global digital agency Wunderman has acquired a majority stake in marketing technology performance company Emark, strengthening the agency's Salesforce practice. "We have been following Emark's stellar progress for the past three years and are delighted to have them join the Wunderman family," Wunderman U.K. group CEO and global CTO Stephan Pretorius said in a...
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IHOP Created a Pumpkin Pancake Beer, Literally Infused With Buttermilk Pancake Mix
Let's take a quick look at IHOP's year so far. It changed the name to IHOb (temporarily) to promote its burgers, and panic ensued. However, by all accounts, it worked pretty well--or not, depending on who you talk to. Then, it was back to pancakes. Now? IHOP is getting into the beer business--albeit, like its...
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Walmart Is Putting Lettuce on the Blockchain
Walmart and Sam's Club have asked their suppliers of leafy greens to start using blockchain technology to ensure "real-time, end-to-end traceability from farm to table" and to "speed up identifying, researching and reacting to food safety situations." In a statement, Walmart said these systems are expected to be in place by September 2019. Blockchain is...
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4 Key Takeaways We Learned in Ad Tech Last Week
In the latest installment of Adweek's brand new programmatic advertising vertical, we rounded up the latest news in the ad-tech world so that you don't have to wade through all the jargon. Here's what happened last week that you should know. 1. It looks like Google is now the ultimate arbiter of trust in online...
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Google Releases Proposed Privacy Framework in Advance of Senate Committee Hearing
Two days before a scheduled Senate hearing on consumer data privacy, Google has released a proposed data protection regulation framework for any potential federal privacy laws that could impact the digital advertising industry. In a blog post and accompanying document, Google chief privacy officer Keith Enright wrote that Google supported some privacy regulation, which he...
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Twitter Is Doing Its Part to Get Out the Vote in the U.S.
Nonprofit, nonpartisan organization TurboVote has been the darling of social networks of late, with Twitter announcing that the two companies partnered to launch a National Voter Registration Day campaign, following similar TurboVote initiatives with Facebook and Instagram. Starting Monday, people on Twitter began seeing prompts in their timelines with information on how they can register...
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Can CBS Make Murphy Brown a Hit, Again?
In the past few years, broadcasters have successfully attracted audiences with revivals of hit '90s series, from The X-Files (Fox) to Will & Grace (NBC) to Roseanne (ABC). Now CBS will try to continue the streak when it brings back Murphy Brown on Thursday, 20 years after the sitcom, starring Candice Bergen as the legendary...
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The Skin Cream That Celebrities Swear by Was Created by a Nurse Nearly 90 Years Ago
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