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Breaking News in Advertising, Media and Technology

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    With National Voter Registration Day fast approaching Tuesday, Facebook outlined the steps it is taking before, on and after Election Day to ensure that people in the U.S. are part of the process. Prior to Nov. 6, Election Day, the social network is teaming up with TurboVote on an initiative to help people register to...

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    Yes, it is quite easy to sit back and relax. Or, you could get up off that couch and transform yourself. That's the theme running through Apple's latest ad promoting the fourth iteration of the Apple Watch. It's not so much a product ad outlining features--it's more of a rallying cry from the brand to...

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    Given his track record of extreme comments on race, religion and immigration, Republican U.S. Congressman Paul Gosar offers plenty of fodder for attack ads against him. But this one is especially potent. In Democrat David Brill's newest ad aimed at unseating Gosar, an Arizona representative who's passionately loyal to Donald Trump, we discover that the...

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    Twenty-one months after 21st Century Fox first began trying to buy the remaining 61 percent stake in European media giant Sky that it didn't already own, the company has lost an auction with Comcast for control of Sky. Comcast came out on top with a $39 billion bid, easily besting Fox's $32 billion offer. Fox...

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    When the comedian partners with a brand, he brings more than just a name. Kevin Hart is hands on, providing input on everything from design to content strategy. The results of his savvy approach are no laughing matter. Tommy John, Lyft and Old Spice have all enjoyed a huge bump on social thanks to the...

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    "Grind time, baby!" Kevin Hart is ready for the day. In fact, he's pumped. On this particular morning in early September, Hart's about to plug the hell out of his new movie, Night School, on morning radio and television in Atlanta. The comedy, which he cowrote and stars in opposite Tiffany Haddish, is about to...

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    It's rare to hear unguarded conversations between two of the industry's leading CMOs. How often do major marketers truly let loose during press interviews or run-of-the-mill conference panels? That's why Brandweek is asking world-class CMOs to interview one another: to find out what keeps them up at night, why they aren't using agencies of record...

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    Could Dollar Shave Club, the former disruptor known for its budget-friendly razors and renegade marketing tactics, be the next big men's wellness brand? That's the vision the company's been pursuing since being acquired for $1 billion in 2016 by Unilever. The corporate behemoth wants consumers who relied on Dollar Shave Club to deliver high-quality, low-cost...

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    Stop us if you've heard this one before, but traditional retail businesses have encountered their share of hurdles in recent years (like declining sales and rising digital competitors). As ecommerce continues to win over shoppers, retailers are searching for new ways to keep customers coming back to brick-and-mortar stores. For Target, the solution to win...

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    The original Brandweek magazine rolled into Adweek years ago, but the name has endured in many readers' minds. Today it's back, reimagined for 2018. Executives convening in Palm Springs, Calif., for our first Brandweek experience are receiving a special conference-edition magazine by the same name, full of insightful stories about the world of brand marketing....

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    Jen Rubio remembers the first time she saw a piece of Away luggage out in the world. It was February 2016, and Rubio--who founded the company with fellow Warby Parker alum Steph Korey the year before--was on a moving sidewalk in JFK's Terminal 4. The brand had just begun shipping its first batch of 2,000...

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