This time last year, the L.A. Metro system and gonzo director Mike Diva introduced us to Super Kind, a colorful superhero and pop star who fights rude behavior on mass transit. Now she's got a surprising ally: Danny Trejo. The famously tough actor, star of Machete and (perhaps most famously among ad nerds) Snickers' 2015...
Danny Trejo Joins L.A’s Insane Campaign About Not Being a Pain on the Train
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ACLU Says Facebook Enabled Companies to Target Job Ads to Male Users
Facebook's job application tool, which was rolled out in February 2017 to carve into LinkedIn's dominance in that sector, just hit its first speed bump. The American Civil Liberties Union (ACLU) teamed up with Communications Workers of America and workers' rights law firm Outten & Golden to file charges with the Equal Employment Opportunity Commission...
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This Dystopian Sci-Fi Short Is a Surprisingly Effective Way to Promote Wool
The heroine of a new long-form ad touting Merino wool seems to have more working against her than just the unnatural fibers she's wearing. She has a crap job in a dreary factory (potentially hazardous to her health in many ways), and her sole dinner companion is her smartphone, though the translucent blobs of pink-food...
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How to Ensure Your Campaign Is as Brand-safe, Viewable and Fraud-free as Possible
The programmatic advertising landscape provides significant efficiencies, but also presents myriad challenges for the contemporary marketer. And with U.S. advertisers poised to spend $46 billion on serving ads in such a manner in 2018 alone, the practice can no longer be considered a fringe activity. In earlier years, ensuring media "quality" was relatively straightforward and...
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UM Retains Charles Schwab’s U.S. Media Business After a Review
Banking and brokerage firm Charles Schwab will continue working with Universal McCann (UM) as U.S. media agency of record, the company confirmed today. The decision came after a review that began in April when the company issued an RFI and invited other parties to pitch. At the time, a spokesperson said, "as is a best...
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Amazon Takes Third in the Latest Digital Ad Rankings
In the Olympics of digital advertising, Amazon has earned itself a bronze medal. That's because market research firm eMarketer says U.S. advertisers will spend $4.61 billion on Amazon's platform this year, accounting for 4.1 percent of overall spend, which will make it the No. 3 digital advertising platform in the U.S. That means it is...
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In the AI Race, China Is Mere Steps Behind the U.S.
China and the United States are neck-and-neck in a technology race that could define the future of the economy. That's the premise of venture capitalist and former Google executive Kai-Fu Lee's forthcoming book, AI Superpowers: China, Silicon Valley and the New World Order, which argues that China is rapidly gaining on the U.S. in artificial...
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This Startup Wants to Give People the Ability to Take Health Tests at Home
Your next health-related test may not be administered by a doctor, or a nurse. It doesn't have to be done at a sterile doctor's office or hospital. Thanks to a new startup called Know., you can get greater knowledge about your skin, cholesterol, thyroid and more with at-home lab tests you can administer yourself. Jill...
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Instagram Is Tinkering With Hashtags That Aren’t Displayed in Captions
Instagram appears to be testing two potential new features: the ability to add hashtags to posts without having those hashtags appear in the captions, as well as the option of setting specific locations where posts or Stories can be seen. Developer and blogger Jane Manchun Wong shared screenshots of the features in two tweets, and...
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Tough Love Isn’t Sweet, and With These Catty Musical Ads, Neither Is Absolut
Sometimes, advertising can make you just ... happy. I mean, not all the time (hence ad blocking and skipping) but once in a while, something appears that ticks the joy box. A new ad for Absolut, a brand that has a pretty good handle on how to market well (understatement), leverages the comedic and musical...
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Post-Acquisition, AT&T Pulls AppNexus Participation From the Advertising ID Consortium
When it started last year, the Advertising ID Consortium promised to level the playing field in the digital advertising sector, amassing the support of dozens of independent ad-tech companies eager to reduce advertisers' reliance on "the duopoly." The rollout saw AppNexus, Index Exchange, LiveIntent, LiveRamp and MediaMath all pledge to create a standard framework to...
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Here’s a Look at Adweek’s First D.C. Event, Honoring Washington’s Rising Brand Stars
Washington, D.C., may be known for politics, but visitors and transplants to the city will quickly notice it has much more to offer. Currently experiencing a cultural and entrepreneurial boom, the nation's capital has quickly become one of the hottest markets for design, startups and marketing innovation. To celebrate Adweek's 24 D.C. Rising Brand Stars,...
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Instagram: Here’s How to Share a GIF in a Direct Message
Instagram launched the ability for users to share GIFs in Instagram Direct messages. Our guide will show you how this works. Note: These screenshots were captured in the Instagram application on iOS. Step 1: On your Instagram home feed, tap the paper airplane symbol in the top-right corner of the screen to go to your...
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4A’s Advertiser Protection Bureau Introduces Resources for Stronger Ad Buying Guidelines
The American Association of Advertising Agencies (4A's) Advertiser Protection Bureau (APB) introduced two new Advertising Assurance resources today, the Brand Safety Floor and the Brand Suitability Framework. "The best thing for the industry is transparency" and moving away from "fragmented standards," UM global brand safety officer Joshua Lowcock told Adweek. He added that the new...
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Tech Skeptics Need to Face Their Fears and Embrace Artificial Intelligence
Some brands are still wary of incorporating AI into their customer engagement strategy. They would argue that they're technology skeptics--I would argue that they're technology ignorant. If you haven't already started implementing AI into your customer engagement touchpoints, you're losing on all fronts. From cohesive brand messaging to higher employee satisfaction, AI is the tool...
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NASA Is Proving That Space Might Be the Final Frontier for Organic Social Content
In the social media galaxy, gravity doesn't exist. At least for social media managers at the whims of algorithm changes, what's up one day is down the next. And forget about entropy, where a social post loses its legs moments after running. But what if we told you that there was an organization with more...
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How to Overcome Obstacles and Create Winning Ad-Tech Blockchains
It seems like every week a new whitepaper announces a revolutionary blockchain technology that will eliminate fraud and the 50 percent ad-tech tax, ushering in a new age of transparency, performance and profit. At its core, distributed ledger technology (DLT) really does have the power to transform an industry and unlock massive value for advertisers...
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Amtrak Selects Y&R-Led WPP Team as Agency of Record
Passenger railroad service Amtrak selected a WPP team led by Y&R as its new marketing communications partner. It's unclear at this time whether incumbent FCB New York, which was named agency of record for Amtrak in October of 2012 and launched a "Break the Travel Quo" campaign for the brand last year, participated in the...
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Experiential Marketing and Social Media: A Killer Combo That Brands Aren’t Doing Right
Although the world is becoming more digital by the day, experiential marketing is gaining newfound momentum. While consumers are used to gathering information and making connections via electronic means, nothing can quite take the place of face-to-face contact. In fact, Freeman chief marketing officer Chris Cavanaugh says that marketers believe brand experiences build loyalty: "We...
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Crate & Barrel Teams Up With Zola, Hoping to Win Over Millennial Couples
Rival wedding registries have called a truce in their battle for millennials: Home d?cor retailer Crate & Barrel and wedding company Zola announced a partnership in which Zola users will be able to register for more than 3,500 Crate & Barrel products starting Oct. 1. Zola offers what it calls "an all-in-one registry for the...
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