Condé Nast Deepens Investments in Video With New Bon Appétit OTT Channel
Bon App?tit knows it has viewers who fall down the rabbit hole watching Brad and Claire cook on YouTube--and it's hoping to entice those viewers to tune into Bon App?tit programming on a bigger screen....
View ArticleBurger King Is Returning to the Super Bowl After 13 Years—Here’s Its Puzzling...
Burger King will return to the Super Bowl on Feb. 3 after 13 years without airing an ad during the Big Game. The fast-food chain will air a 45-second spot from David in Miami during the fourth quarter....
View ArticleThis Chatbot from Planned Parenthood Seeks to Close the Sex Education Gap in...
Sex education programming for youth in the United States varies widely. At present, 24 states and the District of Columbia mandate sex education and 34 states require HIV education. While schools...
View ArticleTaco Bell Perfectly Spoofs Interstellar With Its Newest Faux Trailer,...
Taco Bell's first foray into fake movie trailers ("Web of Fries") was so successful, the chain quickly made a sequel (Web of Fries 2). Now, the brand is back with another trailer, Retrieval, but this...
View Article2 Mermaids Entice Sharks With Spiked Seltzer in AB InBev’s New Super Bowl Spot
We already know that this year will mark AB InBev's biggest-ever presence in the Super Bowl: Seven products across five brands set to take up more than five minutes of air time. But the company is also...
View ArticlePinterest Is Bringing Skin Tone Ranges to Its iOS App
The skin tone ranges Pinterest began beta-testing last April are being added to its iOS application. The feature was a collaborative effort by Pinterest's technical team and its inclusion and diversity...
View ArticleConsumers Are Wary of Brands Who Seem to Be Trying to Check Off a Diversity Box
Open dialogue about what makes us different and alike is paramount now more than ever. We need to feel celebrated for our differences, not singled out. What does this mean for brands? They also have an...
View ArticleGen Z Will Dismantle the Duopoly Unless They’re Taken More Seriously
It seems like everyone's gunning for Google and Facebook these days. Challengers like Amazon and AT&T are threatening to disrupt the current advertising power concentration held by the two titans....
View ArticleLayoffs Likely to Continue in This ‘Wrenching’ Period for Media Industry
It's been a little over three weeks into the year, and hundreds of journalists are either already without jobs or are on the cusp of losing them. Verizon Media, formerly known as Oath, will lay off 7...
View ArticleYellow Tail Hops Back Into Super Bowl With Third-Consecutive Regional Ad
The Super Bowl might not seem like a natural fit for a wine brand, but Yellow Tail is returning for its third consecutive regional campaign. AB InBev, of course, has exclusive advertising rights for...
View ArticleFacebook’s Stand-Alone Moments App Will Experience Its Final Moments Feb. 25
Take a moment to bid farewell to Facebook's Moments stand-alone application, as the social network confirmed that it will be shuttered Feb. 25. Facebook introduced Moments in June 2015 as a way for...
View ArticleFrank’s RedHot Is Asking People to Put a Chili Pepper Emoji in Tweets During...
Frank's RedHot is the latest brand to circumvent spending over $5 million to air a Super Bowl spot. Instead, the brand will offer prizes to people who tweet about other brands' ads during the Big Game....
View ArticleTwitter Looks Back at the Patriots’ and Rams’ Seasons Prior to Their Meeting...
The National Football League season reaches its end with Super Bowl LIII Feb. 3, and Twitter shared some data about the two teams who will be facing off: The New England Patriots and Los Angeles Rams....
View ArticleCarl’s Jr. Reviews Creative Business, Splitting From Sister Brand Hardee’s
Less than a year after launching its first campaign from then-new agency partner Havas, Carl's Jr. has again placed its creative advertising business in review. A spokesperson for parent company CKE,...
View ArticleFitness Shouldn’t Be Robotic, Michelob Ultra Says in Its Super Bowl Spot
Michelob Ultra unveiled the first of its two Super Bowl spots for this year. The 30-second ad from FCB Chicago uses robots as a metaphor for those who are so focused on their fitness journey that they...
View ArticleYouTube AdBlitz Is Focused on Super Bowl LIII, But With an Eye Toward the Past
The 2019 edition of YouTube AdBlitz, the Google-owned video site's annual destination for all things related to Super Bowl ads, is embracing nostalgia as well as focusing on this year's ads. YouTube...
View ArticleApple Made a Lovely Short Film About the Bonds of Family and Home in Rapidly...
Connections to home can often feel like an anchor, one that grounds you to your roots but also occasionally feels like a weight that's a lot to carry when you'd rather wander free. In its new ad for...
View ArticleDigital Media First’s Offer to Acquire Gannett Is Just One of Many Things...
It has recently been reported that Digital Media First, a hedge fund-backed company owned by Alden Global Capital, made an unsolicited offer to acquire Gannett, the largest newspaper group in the U.S....
View ArticleFacebook Added a View Counter to Ticketing Pages for Events
Facebook rolled out a small tweak to its events feature for events where people can purchase tickets without leaving its platform. The Select Tickets on that screen now includes a counter revealing how...
View ArticleTropicana, Oscar Mayer, H&M and More Partner With Kraft to Provide Donations...
As the federal government shutdown stretches on, Kraft is partnering with several brands to provide food and clothing to furloughed federal workers. Kraft opened Kraft Now Pay Later, a pop-up grocery...
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