4 Ways to Keep Customer Data Secure on Social Media
Customer care through Facebook, Twitter and other channels has changed the way consumers interact with brands through every step of the customer journey. It was recently found that 93 percent of brand...
View ArticleHow Brands Can Navigate Successfully Through a Rebrand
What do WW, Dunkin' and Apple have in common? The connection between fitness, coffee and the technology company may not be obvious at first, but once you go back in time, you'll know right away....
View ArticleLexus Isn’t in This Year’s Super Bowl, but the Brand Released a Football Ad...
Lexus is sitting out the Super Bowl this year but, ahead of the game, the brand is launching a four-minute football-themed ad touting some "new" safety features and technology for quarterbacks. Taking...
View ArticleFoods Dominated Facebook IQ’s Topics to Watch for December 2018
People on Facebook worked up quite an appetite during December, as bibim-guksu, crab dip, pimento cheese and ube halaya were all Topics to Watch for the month, according to the social network's...
View ArticleBetches Is Launching a New Dating App That Lets You Pick Dates for Your Friends
Betches, the digital media brand geared toward women, is looking to get into the love business. Specifically, it's launching a new dating app called Ship that allows users to vet prospects with their...
View ArticleBeeswax Scoops Up $15 Million in Funding to Help Brands Bring Media Buying...
New York-based ad-tech company Beeswax announced a $15 million funding round led by RRE, Foundry and Amasia with participation from You & Mr Jones. The Series B funding brings Besswax's total...
View ArticleKia Will Fund a Scholarship Instead of Paying for a Celebrity in Its Super...
In recent years, Kia has become synonymous with running Super Bowl ads that star a celebrity. The brand featured Aerosmith's Steven Tyler in 2018, Melissa McCarthy in 2017, Christopher Walken in 2016,...
View ArticleA Viral Hit, 7 Months Delayed: Aeroméxico’s DNA Ad Shows the Unpredictability...
If you work for an ad agency, you might not want your client to read this. But then again, maybe absolutely do. In recent days, an Aerom?xico ad that plays on some Americans' anti-Mexico sentiment has...
View ArticleSalesforce Unveils Updates to Buoy Marketing Cloud Capabilities
Amid speculation it is in negotiations to make its second big-ticket purchase in less than a year, Salesforce has announced a series of updates to its Datorama Marketing Cloud, which it hopes will...
View ArticleBudweiser’s Clydesdales Are Back for a Renewable Energy Message With a Bob...
Budweiser will tout its commitment to sustainable energy in its Super Bowl spot. The beer giant has brought back its famous Clydesdales--they only appeared in a bumper spot last year--for the ad, which...
View Article29Rooms Is Expanding Internationally Under New Partnership With IMG
29Rooms, the Instagram-friendly, advertising-supported traveling installation from Refinery29, is expanding internationally. The digital media publisher secured a multiyear deal with IMG, an Endeavor...
View ArticleBrandless Is Expanding Into 2 New Categories—and Increasing Its Signature $3...
Brandless, a direct-to-consumer essentials company, is expanding its category line to pet and baby products. For the first time as well, some products will cost $9--a change from the brand's signature...
View ArticleOlay’s First Super Bowl Ad Is a Literal Nightmare, Starring Former Horror...
Super Bowl spots are often humorous, and they're frequently poignant. Rarely, however, are they scary. Olay is shaking up that precedent with its first-ever Super Bowl ad. Today, the brand released...
View ArticleLinkedIn Is Debuting Interest Targeting Based on Content Users Share and...
Targeting by interest will finally be available to advertisers on LinkedIn starting this week, via the professional network's Campaign Manager. LinkedIn Marketing Solutions senior product manager Jae...
View ArticleYouTube TV Expands Nationally Just in Time for the Super Bowl
With the Big Game right around the corner, YouTube TV is expanding nationally. YouTube TV offers viewers access to more than 60 networks, including ABC, CBS, FOX and NBC, as well as cable networks...
View ArticleHulu Names Telaria Programmatic Partner of Record
Hulu and supply-side ad-tech company Telaria have announced an extension of their partnership with a two-year deal that will see the video streaming service further its programmatic ad placement...
View ArticleStrangest Bank Testimonial Ever? The Very Real ‘Crystal Barn’ Talks Chakras...
Banks love to feature small-business clients in their ads, but these often fall into pretty safe and predictable categories like bakeries, bicycle shops or fashion boutiques. So when British finance...
View ArticleHow Opt-In Ads Catch Consumer Attention and Drive Home Brand Intention
In an industry plagued by issues of viewability, banner blindness, ad blocking and fraud, brands are up against a tough challenge on how to generate the results they need from their marketing spend....
View ArticleThe Most Popular Super Bowl Ads of the Past 5 Years
Many brands are already showing off their Super Bowl LIII commercials, so we decided to take a look back at some of the biggest ads from the most recent Super Bowls. With help from TV ad measurement...
View ArticleThe WhatsApp Business App Topped 5 Million Monthly Business Users
Roughly one year after debuting the WhatsApp Business application, the app is now used by more than 5 million businesses monthly. The Facebook-owned messaging app is also bringing some of its most...
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