This Plan B Competitor Offers Up an Unthinkable Concept: Men Making The Purchase
Emergency contraceptive brand Julie is pitting male comedians against each other to debate who is more deserving of the last pill box in the drug store aisle: The guy who doesn't know what a mortgage...
View ArticleHow LadBible Increases Platform Revenue by Going All In on Short Form
Social publisher LadBible has seen revenue growth through its investment in short-form video across its vast portfolio of social platforms, three of its executives told Adweek on stage during Social...
View ArticleWhy Brands Should Foster Long-Term Relationships With the LGBTQ+ Community
Increasingly, brands need to focus on establishing long-term relationships with the LGBTQ+ community and invest internally in cultivating a culture of diversity and inclusion. In a conversation with...
View ArticleTechMagic Podcast: Game Engine Alternatives, Voice Print Rights, Space Fashion
In the first episode of TechMagic, tech futurist Cathy Hackl and technology lead Lee Kebler, share their insights on the latest stories in gaming, generative AI and fashion tech. Their discussion...
View ArticleToyota Locks in Automotive Category Exclusivity With the NFL
The National Football League is dividing sponsorships into narrower categories and bringing more brands to the game, but Toyota wants automotive all to itself. The automaker just announced a multiyear...
View ArticleWalmart Uses Augmented Reality to Let Shoppers Try On Makeup in Its App
Walmart partnered with beauty and fashion technology company Perfect Corp. to allow shoppers to try on makeup and beauty products in augmented reality before making a purchase. Available through the...
View ArticleWhat Sets Latinx Influencers Apart From the Rest of The Creator Economy
The Latinx population is one of the fastest-growing U.S. demographics, making up nearly 19% of the U.S. population. It is the youngest major racial and ethnic group in the U.S. By 2025, the Latinx...
View ArticleArc’teryx’s First Global Campaign Celebrates the Path Less Traveled
For a brand whose name and logo harken back to the prehistoric era, outdoor apparel company Arc'teryx wants consumers to know it has its sights set on the future. The Canadian brand's first global...
View ArticleBuyers Question Inventory Quality, Transparency on Google’s AI-powered...
Ad buyers are finding that large chunks of impressions spent on Google's artificial intelligence-fueled product, Performance Max (Pmax), are ending up in less desirable places, like on open web...
View ArticleHow WhistlePig, Kia and Comcast Are Using Solar Panels as Billboards
Brands like WhistlePig, Kia and Comcast are finding ways to combine sustainability and marketing efforts, thanks to a patented film that can turn solar panels into out-of-home advertising. Sistine...
View ArticleThe Information Hires Former Morning Brew Exec in Latest Consumer Revenue...
The technology publisher The Information has hired Matthew Resnick, the former chief operating officer (COO) of Morning Brew, as its COO, where he will be tasked with growing its consumer revenue and...
View ArticleFox Sports Broadcasters Get Team Jackets in Comedic NFL Campaign
To celebrate 30 years of Fox NFL Sunday, the network has launched a series of comedic spots featuring its talent. Fox's newest 30-second creative, "Team Jackets," will debut Oct. 15 and stars the...
View ArticleChristina Aguilera and Latto Serve Up Opera-Rap Crossover in Just Eat’s...
Food delivery platform JustEatTakeaway.com is following up its blockbuster campaigns featuring Snoop Dogg and Katy Perry with a new musical starring Christina Aguilera and rapper Latto. The minute-long...
View ArticleBrand Knowledge Will Level Up Your AI-Driven Search Engine Marketing
As ChatGPT, Bard and AI-enhanced Bing have rolled out to the public, the question on every marketer's mind has been, "When can we advertise in these results?" OpenAI, Google and Microsoft have been...
View ArticleApple’s Search Deal Is Critical to Google. The Courts May Rule It Illegal
The fifth week of the monumental U.S. vs. Google antitrust trial has cast a glaring spotlight on the revenue-sharing deal between Google and Apple--worth a reported $10 billion--over the latter's...
View ArticleVirgin Wins Lawsuit Focused on the Strength of Its Brand Reputation
A court case that tested the reputation of the masterbrand of Virgin Enterprises has ruled in favor of the company after a licensing agreement over the use of the name by train operator Brightline...
View ArticleApplications Are Open for Adweek’s 2024 Media Agency of the Year Awards
Adweek is now accepting submissions for its 2024 Media Agency of the Year awards. Media agencies may apply for recognition in each of three categories: Breakthrough: For this award, Adweek considers...
View ArticleAI Watch: Weekly Updates for the Latest in Generative AI News
Another week of a flurry of generative AI developments. Adweek's weekly AI roundup captures the latest news, regulatory proceedings, and business developments revolving around generative AI. This...
View ArticleBurger King Made a Camp Horror Film for Its Halloween Menu
Burger King got spooky for Friday the 13th by launching a horror film with agency partner Dentsu Creative to promote the Ghost Pepper Whopper and Ghost Pepper Chicken Fries added to the chain's menu...
View ArticleMaybelline Promotes New Mascara With Building-Scale AR Mirror
Maybelline New York worked with XR company Ffface.me to promote its new Falsies Surreal mascara on a building-scale AR mirror in Ukraine. The one-day augmented reality installation was featured on the...
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