Climate Scientists Are Facing an Era-Defining Communications Challenge. Can...
Authorities agree that climate change will never be effectively addressed if ordinary consumers don't make responsible choices. But there's a problem: Those ordinary people also tend to assume their...
View ArticleRelying On Spanish Alone Does Not Ensure Your Brand Is Making an Impact
Editor's note: In this article, Adweek deviated from its style of using Latinx due to the writer's preference. Latine is a gender-neutral form of Latino. Our beloved Spanish language has been used as...
View ArticleAdweek’s 2023 Global Agency of the Year Finalists
This year, Adweek is not only celebrating the best ad agencies in the business but also striving to help other shops understand what makes the best of the best truly stand out. That's why, for the...
View ArticleAI Watch: Weekly Updates for the Latest in Generative AI News
Amid the flurry of generative AI developments, Adweek's weekly AI roundup captures the latest news, regulatory proceedings, and business developments revolving around generative AI. On the policy and...
View ArticleTaika Waititi Definitely (Maybe) Stars in New Zealand Travel Ad
Filmmaker and actor Taika Waititi's schedule is overflowing these days, with highlights that include walking in his first New York Fashion Week show for Herm?s, popping into the MTV Video Music Awards...
View ArticleSumptuous Cinnamon Bun Ads Tempt Thieves in Stockholm
Swedish convenience store chain Pressbyr?n's marketing campaign aims to get shoppers to stop in for a cinnamon bun, but the creative has proved so delicious that the ads were stolen. The work from...
View ArticleBanking App Chime Names AKQA Its Integrated Marketing Agency
Chime is a banking app with a serious social following. At nearly 1 million Instagram followers, the Chime app stands out from other banks in its loyal fanbase. But the decade-old brand is looking for...
View ArticleSnapchat Celebrates Halloween With Phantom House Content Series, AR Lenses
To celebrate the Halloween season, Snapchat is debuting a Phantom House mystery content series that will allow viewers to follow along with three content creators as they attempt to escape the Phantom...
View ArticleIntroducing TechMagic With Cathy Hackl: Your Gateway to the Future of Technology
In a world where technology is advancing at an unprecedented pace, staying informed and connected with the latest trends and innovations has never been more crucial. Enter TechMagic with Cathy Hackl, a...
View ArticleAmazon Reveals First Black Friday NFL Game Advertisers
Your Black Friday prep is already starting, thanks to Amazon. Today, Amazon told Adweek that three companies, Columbia Sportswear, Bose and Carnival Cruises, would be advertising during the first-ever...
View ArticleThe Keys to a Successful Brand-Agency Relationship
The relationship between brands and their agency partners is more important than ever. But what do brands look for when partnering with an agency, and how can agencies make their partnerships with...
View ArticleHow Agency of the Year Finalists Stack Up for PTO, DEI, Sustainability and More
This year, Adweek highlighted 34 agencies across seven categories as finalists for Agency of the Year. These shops range from very tiny--Quality Meats Creative has just eight full-time employees--to...
View ArticleLiving in a Multi-Hyphenate Reality
How do you reach multicultural audiences in a market that's rapidly approaching a "majority-minority" status? The Community, which has just been crowned Adweek's 2023 Multicultural Agency of the Year,...
View ArticleAdweek Podcast: How We Chose Adweek’s 2023 US Agency of the Year Winners
The Adweek Agency of the Year 2023 winners have finally been crowned. Adweek's editorial team combed through over 100 entries to ultimately choose seven winners. Jameson Fleming, Adweek's managing...
View ArticleParamount Adds iSpot as New Currency Partner
Paramount is making good on its commitment to collaborate with multiple measurement companies. Top line Today, the publisher announced it has partnered with cross-platform TV measurement company iSpot...
View ArticleBrave Commerce Podcast: Creating Authentic Experiences
In this episode of Brave Commerce, Sharon John, president and CEO of Build-A-Bear Workshop, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss brand licensing, consumer-centric approaches and...
View ArticleAdobe Is Not Done With Its Generative AI Offerings
Adobe is ramping up its commitment to generative AI, releasing a slew of new tools within its Firefly suite, whose products have generated more than 3 billion images since March, according to the...
View ArticleThe Speed of Culture Podcast: Behind the Screens of Social Media
Many books discuss the history of platforms like Facebook, YouTube and Instagram, but there's a lot more to the social media story. Taylor Lorenz, technology columnist at The Washington Post, decided...
View ArticleDecoding Marketing Leadership With Mayur Gupta
In a recent interview at Brandweek, Mayur Gupta, CMO of Kraken, shared his unique journey and perspectives on the role of marketing leadership in driving business growth. Gupta's background as an...
View ArticleActivision Blizzard’s Game-Changing Marketing Approach
When it comes to gaming, certain publishers just know how to create franchises that produce loyal fanbases beyond their platforms. Activision Blizzard has created numerous games that players cannot get...
View Article