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Little French Maids Will Clean Your Tank, Says Gasoline Ad
In Romania, gasoline brand Rompetrol keeps your engine clean like a horde of miniature, synchronized robot women wiggling and thrusting in skimpy French maid outfits. Because horny ad dudes in Romania...
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Dying Is Dumb and Hilarious in Adorable Australian PSA
Not since The Gashlycrumb Tinies has there been so much exquisitely hilarious death on display as in this animated PSA from McCann Australia for the Melbourne Metro train system. Described aptly by...
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Ad of the Day: Coca-Cola
It's not yet December, but tradition and commerce require you to get in the Christmas spirit pronto. Perhaps a giant creepy Santa Claus can help? Coca-Cola is unleashing one, whether you like it or...
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Top 10 Commercials of the Week: Nov. 23-30
This week, "Ebenezer" Snoop learns a lesson from his (puff, puff) Christmas past, Canon inspires extreme photography and Honda knows you're really dreading spending time with your psycho family this...
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The Spot: Angels of Death
IDEA: Safety PSAs are gloomy and tedious and largely ignored by young people hardwired to resist them—except when they're irresistibly fun and impossible not to share with friends. McCann Australia...
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The Walking Dumb: A 'Dumb Ways to Die' Parody With Zombies
Zombies have been done to death. But that didn't deter Teddie Films and the crew from Utah's Rocky Point Haunted House from creating an undead-themed parody of McCann Australia's much-praised "Dumb...
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Ad of the Day: Sony Xperia Z
Fun fact: Associating with David Bowie, whether in physical or purely musical form, instantly increases your cool factor by about 1 trillion percent. See: fashion model Iman, TV series Flight of the...
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Nature Valley Trail View, Celebrated Digital Campaign for the National Parks,...
Last year, granola-bar brand Nature Valley and ad agency McCann Erickson, New York, unveiled one of the most ambitious digital campaigns of the year, Nature Valley Trail View, which created a...
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McCann in Melbourne Wins at One Show
McCann in Melbourne took the top honors at the 2013 One Show with its charmingly macabre "Dumb Ways to Die," an animated public-safety announcement (watch it below) for client Melbourne Metro. The...
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Coke Dispenses Danish Flags Hidden in Its Logo
When Coca-Cola discovered that part of its classic logo looks like the Danish flag, the brand (or at least agency McCann Copenhagen) decided to make an interactive airport ad that dispenses flags....
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Dumb Ways to Die Is Now a Video Game for the iPhone and iPad
There are now even more "Dumb Ways to Die"—and smart ways to live—as McCann Australia has made a video game out of its beloved, superviral train-safety ad from last year. "Starring all the characters...
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'Dumb Ways to Die' Kills With 2 Grand Prix—in Direct and PR
CANNES, France—Dying never felt so good. McCann Melbourne's super-viral "Dumb Ways to Die" train-safety video for the Melbourne Metro stormed the Cannes Lions festival on the first day of awards here,...
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'Dumb Ways to Die' Train Keeps Rolling, as It Wins Grand Prix in Radio
CANNES, France—It's officially a runaway train. McCann Melbourne's "Dumb Ways to Die" train safety campaign for Metro Trains Melbourne picked up its third Grand Prix of the week at Cannes Lions here...
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'Dumb Ways to Die' Ends With Record 5 Grand Prix, Adding Film and Integrated
CANNES, France—In the end, the dumbness was record breaking. Visitors to the Cannes Lions festival here speculated all week about just how many Grand Prix the "Dumb Ways to Die" train-safety campaign...
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The World's Best Commercials, 2012-13
It was a long haul of judging for Sir John Hegarty, Joe Pytka and their jury teams at the Cannes Lions International Festival of Creativity last week. Hegarty's Film Lions jury watched 3,125...
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Whole New Ad Campaign Devoted to Reminding People That Bucharest Is Not Budapest
Bucharest is many things. But one thing it is certainly not is Budapest. That's because Bucharest is the capital of Romania, and Budapest is the capital of neighboring Hungary. You could easily...
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Ad of the Day: How an Ad Agency Made Up a Word to Sell Thousands of Them
Phubbing. It's not a dirty word—or at least, no more so than any other word created by advertising. To illustrate the importance of having a current dictionary, McCann Melbourne (the agency behind the...
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Volcano Sends Millions of Flowers Floating Down in Sony's Latest Colorful Spot
McCann London filmed this initially explosive yet ultimately rather peaceful Sony commercial in Costa Rica, showing a volcano disgorging countless multicolored flower petals across rivers and fields...
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Matt Damon Joins George Clooney in Nespresso Campaign, but It's No Oscar Winner
The New York Post reports that Matt Damon received $3 million for 20 seconds of work in a global Nespresso campaign made by McCann Europe. (When they hand him millions just to smile in an ad, then...
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Verizon Hangs Rivals' 4G Coverage Maps in a Gallery Because They Look Like...
Remember the "map wars" of 2009, when AT&T and Verizon spent a combined $4 billion on ads (and went to court) to claim coverage-area supremacy? Well, it looks like Verizon is firing another round...
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