‘Who Does This Serve?’ Dismantling Bias in Generative AI
In 1932, the first African American could have integrated Major League Baseball by accepting a position on the Philadelphia Athletics. But for Romare Bearden to become their star pitcher, he would have...
View ArticleSnap Pitches New Ad Solutions for Marketers at NewFronts
In its NewFronts presentation today, Snap announced a slew of new ad solutions for marketers available across the platform, alongside content partnership opportunities for brands and creators. Now,...
View ArticleNielsen and the Future of TV Measurement
We all have our favorite TV shows, and it seems every year there's a new hit series to add to our watchlist. What do these trends mean, especially to marketers? For decades, Nielsen was the place where...
View ArticleRoku Debuts New Originals, McDonald’s Joins Roku City at 2023 NewFronts
Roku's popular screensaver, Roku City, is getting a new partner. McDonald's is joining TV's biggest digital downtown, becoming the first brand to integrate with the screensaver, the companies announced...
View ArticleHow Gold House Honors Asian American Excellence
LA Rams CMO Kathryn Kai-ling Frederick joined other business leaders at the NASDAQ Marketsite Tuesday morning to ring in the trading day in honor of AAPI month. The Opening Bell followed a celebration...
View ArticleHSBC’s Global Head of Marketing on Building Customer Trust and Influencer...
Moving to a new country can be an endurance. If it's not visas, it's accommodation, moving costs or planning of a new life. HSBC, which used to describe itself as "the world's local bank," aims to take...
View ArticleBeck’s Appeals to Gen Z’s FOMO by Brewing a Beer for Seniors
Gen Z is top of mind for most marketers, but Beck's built its latest campaign around excluding them. The beer brand collaborated with agency AKQA to release Beck's 70+, a limited-edition brew designed...
View ArticleB-to-B Marketers Find Corporate Gifting Wildly Successful—When Infused With Data
What distinguishes a good business gift from a bad one? Where it ends up after you open it. According to a survey of 158 b-to-b marketing leaders released late last year by Forrester Consulting and...
View ArticleWNBA’s Arike Ogunbowale on Creating Authentic Brand Partnerships
Star Dallas Wings guard Arike Ogunbowale captured the nation's attention with two electrifying buzzer beaters in the 2018 NCAA Final Four--including one to win the championship. In this episode of...
View ArticlePostmates Creates New School Lunches to Celebrate Once-Ridiculed AAPI Cuisine
It is often said that food has the power to bring communities together, but for Asian American and Pacific Islander (AAPI) people in the U.S., xenophobic attitudes can turn meals into a source of...
View ArticleOatly Offers Free Ad Space to Dairy Companies–On One Condition
The conflict between the dairy industry and plant-based brands heated up this year when the Food and Drug Administration ruled that the latter could call themselves milk. Following that decision,...
View ArticleCracking the Code to Breaking the Internet With Hot Sauce
Over the last decade, you might have witnessed amazing blogs and social accounts go from talking about their favorite fashion or foods to running their own businesses. When friends Nick Ajluni and Nick...
View ArticleWarner Bros. Discovery Ignores Writers Strike During Earnings Call
As the Writers Guild of America strike enters its fourth day and dominates media headlines, news of the event was conspicuously absent from Warner Bros. Discovery's first quarter earnings call this...
View ArticleANA Study Shows What Capabilities Brands Are Investing In for Their In-House...
In-house agencies are not a nascent trend anymore, according to a new study from the Association of National Advertisers (ANA), in which 82% of ANA member respondents said their company has an in-house...
View ArticleThe Most Memorable Moments From the 2023 NewFronts
This year's IAB NewFronts has finally come to a close, capping off a week of new tech and video announcements, high-profile concerts and even Conan O'Brien. Adweek was on the ground for all the biggest...
View Article3D Apartment Uses AR to Help People Decorate and Find Apartments
3D Apartment aims to take some of the pain out of apartment hunting and interior decorating by using VR and AR technology to help people find homes and decor. The 3D Apartment platform lets home...
View ArticlePetSmart Charities Enlists Dana Carvey as King Charles to Boost Pet Adoptions
King Charles III has a message for Americans, and it has nothing to do with global relations: Don't buy designer dogs, he says, even if they are as adorable and regal as the Cavalier King Charles...
View ArticleCoach Uses AR to Highlight New Tabby Bag Collection
Luxury fashion brand Coach is using augmented reality to promote its new Tabby Bag collection. Coach partnered with AR fashion try-on company Zero10 to bring the company's AR Mirror and AR Storefront...
View ArticleHow Morgan Stanley’s Sandra Richards Supports Student Athletes and Pro Sports
As name, image, likeness (NIL) deals and financial education become increasingly important in the world of college and professional sports, the team at Morgan Stanley has been on the ground since the...
View ArticleLinda Yaccarino Exits NBCUniversal, Mark Marshall Named Interim Ad Sales Chief
UPDATE: Yaccarino's appointment as Twitter CEO was made official on Friday afternoon. PREVIOUSLY: Hours before Linda Yaccarino was named Twitter CEO, her time at NBCUniversal has officially ended. The...
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