Jussie Smollett Won’t Appear in This Season’s Final 2 Empire Episodes...
Empire actor Jussie Smollett has been removed from Empire's final two episodes of the season. The news comes one day after his arrest, following Chicago police claims that he staged the assault he...
View ArticleNike Is Using Instagram’s IGTV to Share the Stories of Four Female Athletes
Nike and its longtime content agency, Conscious Minds, unveiled the Fight for Your Dream campaign, marking their next series of documentary-style athlete profiles on IGTV, Instagram's long-form content...
View ArticlePeople of Color Need to Be Given a Chance to Succeed in Adland Rather Than...
It's been an interesting 25-plus years as a black man in Adland, a journey that's taken me around the world and brought me both to the agency- and client-sides of the business. I suppose I could sum up...
View ArticleThese 3 Challenger Brands Have a Bigger Purpose Than Just Profits and Growth
In today's advertising and marketing landscape, there's no shortage of brands taking a stand for something bigger than the bottom line. For some, like Patagonia or Nike, those messages become iconic...
View ArticlePlexo Capital Partner Lo Toney on Why VCs Shouldn’t Treat CPG Brands Like...
As retail disruption increasingly pushes the consumer-packaged goods industry into direct-to-consumer and ecommerce channels, new brands in the space are looking more and more like tech startups....
View ArticleThis NYC Pop-Up Arcade Lets Visitors Experience Firsthand the Future of...
Some of the most compelling new story formats like virtual reality and immersive theater aren't always the most easily accessible. They're expensive, they require a lot of space, or they're complicated...
View ArticleBMF Co-Owner Sues Agency for Allegedly Demoting Her After Learning She Was...
An executive vice president and would-be head of sales for experiential agency BMF sued her employer this week, alleging its leadership violated several employment laws by demoting her and cutting her...
View ArticleCan YouTube Ever Be Completely Safe for Advertisers?
This week's YouTube brand-safety "furor" came to you via the comments section. And now not even seemingly innocent content on the platform is 100 percent safe for advertisers. This week again...
View ArticleBudweiser and Spike Lee Pay Homage to Jackie Robinson for the 100th...
Ahead of opening day festivities across Major League Baseball on March 28, Budweiser is debuting a new campaign celebrating the 100th anniversary of the birth of the most important player in MLB...
View ArticleGroupM Hires Nielsen Alum as Global Chief Product and Data Officer
WPP's GroupM has hired data mining pioneer Amit Seth as its global chief product and data officer. In the role, Seth will lead product development and foster strategic data partnerships for the...
View ArticleWant a Happy Cactus? Play It Rain Sounds, Says Spotify’s Life Hacks Campaign
Spotify isn't just a music streaming service--it's a tool for life. The tech company is out with a fresh campaign from agency Eleven. Titled "Just Add Spotify," it illustrates all the little (and...
View ArticleMcDonald’s and TBWA’s Blurry Big Mac Billboards Are Totally Ingenious
McDonald's menu items are so recognizable that people barely need to see them to know what they are. That's the upshot of a devious new outdoor and print campaign from TBWA \ San Juan, which features...
View ArticleSan Francisco Indie Shop Duncan Channon Acquires AG2 to Boost Its...
Today, San Francisco, Calif.-based Duncan Channon announced the finalization of its plans to acquire Los Angeles' A2G, a 14-year-old shop focusing on experiential work and social media strategy. The...
View ArticleBrands Can Now Add Instagram’s Poll Sticker to Instagram Stories Ads
Instagram is beginning the process of bringing interactive elements to its Stories ads with Tuesday's rollout of its poll sticker for use within those units. The Facebook-owned photo- and video-sharing...
View ArticleHow the Internet Will Change Thanks to the EU’s New Copyright Rules
After the European Parliament approved the EU Copyright Directive in a 348-274 vote this morning, the controversial and complicated overhaul of copyright rules in the European Union will cause major...
View ArticleThis Organization Is Giving Toronto Students the LGBTQ Sex Education That...
Conservative policies in Ontario have stripped LGBTQ issues from the sex-ed public school curriculum, but one organization has taken action to reinstall them. On Tuesday, Toronto public high school...
View ArticleFTC to Examine ISP Privacy Practices on Consumer Behavior and Device Use
The Federal Trade Commission said in a statement on Tuesday that it is looking into how major U.S. internet broadband providers "collect, retain, use and disclose information" about consumers and the...
View ArticleSpringserve Partners With Protected Media to Cut Down on Video Ad Fraud and...
The video ad mavens at SpringServe announced a partnership with the security pros at Protected Media. By bringing "the latest measurement and verification tools" on board, SpringServe hopes to cut down...
View ArticleBrave Commerce Podcast: Sandie Hawkins of TikTok on Revolutionizing Ecommerce...
In this episode of Brave Commerce, Sandie Hawkins, general manager of U.S. ecommerce at TikTok, joins Rachel Tipograph and Sarah Hofstetter to discuss the power of including TikTok in your brand...
View ArticlePeacock Gives Advertisers a Cinematic Experience With New Ad Formats
Peacock is bringing the magic of the big screen to small screens. Last year at NewFronts, Peacock rolled out two new ad formats to make marketers the star of the show with in-scene ads. This time...
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