Blippar, a Pioneer of Augmented Reality, Is Going Out of Business
One of the pioneers of augmented reality is going out of business. Blippar, a London-based AR firm, has entered into administration--the British equivalent of filing for bankruptcy in the U.S.--and...
View ArticleFacebook Detailed the Results of a Civil Rights Audit Led by Laura Murphy
On the same day that the NAACP kicked off a seven-day boycott of Facebook and Instagram due to its data and privacy issues and their impact on African Americans, the social network released the results...
View ArticleLaverne & Shirley Star and Director Penny Marshall Dies at 75
Penny Marshall, whose successful Hollywood career took her from hit sitcom star to a director of blockbuster films, has died at 75. Marshall died Monday night from diabetes-related complications. She...
View ArticleSheryl Sandberg Says Facebook Needs to Do More to Protect Civil Rights
A day after the Senate Select Committee on Intelligence released two reports showing how Russian trolls targeted black Americans on Facebook and Instagram, Facebook COO Sheryl Sandberg released an...
View ArticleTwitter, The Football Association Created a DM Bot to Deliver Emirates FA Cup...
Twitter teamed up with The Football Association in the U.K. to create a direct message bot that will deliver video highlights to fans outside of the U.K. during the Emirates FA Cup soccer tournament....
View ArticleAgency Holiday Cards 2018: Inventive and Creative Send-Offs to the Year
It was a long year. Many agencies admit 2018 hasn't been too kind to advertising, but December tends to find them in mostly good spirits. Every year, as inevitably as cold weather and holiday specials,...
View ArticleOpenX Lays Off 100 as Part of Strategic Overhaul
Ad-tech company OpenX today confirmed it has laid off approximately 100 members of its global staff. The job losses are apparently the latest act in a strategic overhaul. The supply-side outfit...
View ArticlePodcast Ads Perform Better Than Other Digital Ads, Research Finds
A listener can remember the brands and products heard on an ad featured on a podcast, according to a series of Nielsen studies commissioned by Midroll, the advertising sector of Stitcher, a radio and...
View Article5 Major Brand Fails of 2018—and What Every Marketer Can Learn From Them
Ah, 2018--what a year! While we'd rather not relive any of the events (this year felt like an eternity, huh?), let's take a moment to examine a few of the biggest brand blunders of the year to figure...
View ArticlePetco Adopts Anomaly as Its Creative Agency of Record
Petco, where the healthy pets go, announced today that it has selected a new creative agency of record following a review sparked this fall. MDC Partners-owned Anomaly will take on the account,...
View ArticleCompetition Comes to Snapchat in the Form of Lens Challenges
Snapchat users can now take on other Snapchat users with Lens Challenges, a new feature that debuted on the messaging application Wednesday. Lens Challenges invite people on Snapchat to create and send...
View ArticlePfizer and Glaxo Are Teaming Up to Create a Massive New Over-the-Counter...
Today, Pfizer and Glaxo--also known as Pfizer Inc. and GlaxoSmithKline PLC--announced they will be merging their consumer healthcare businesses to create a massive new venture. In doing so, Pfizer and...
View ArticleD.C.’s Attorney General Is Suing Facebook for Its ‘Misleading’ Data Practices
Washington, D.C.'s attorney general, Karl Racine, is suing Facebook over its user data collection and protection practices. The lawsuit, filed today, alleges that the Menlo Park, Calif.-based company...
View ArticleWhy Seventh Generation Got Maya Rudolph to Sing a Song About Vaginas
In recent years, Maya Rudolph has found strange yet compelling ways to tout Seventh Generation's use of natural products. Now, the company is deploying Rudolph to help destigmatize the word vagina...
View ArticleGoogle May Be Biased—but Not in the Way Trump Thinks It Is
A week after a House Judiciary Committee hearing on search engine bias, Donald Trump was still crying wolf on Twitter, alleging tech companies like Google and the very platform he tweets upon favor his...
View Article2 Creatives Made a Fake Foundation to Promote a PSA-Style Music Video About...
In mid-November, Instagram and Facebook pages for what looked to be a new organization focused on sex education cropped up online. The organization, The Sexual Education Foundation, has quickly grown...
View Article4 of the Most Controversial Print Ads From Calvin Klein, Which Says It’s Done...
A 15-year-old Brooke Shields going commando. A 17-year-old Kate Moss going topless. Heroin chic, upskirt shots, exposed butt cracks (or entire butts) and a nonstop bacchanalia of group action. Calvin...
View ArticleThe 10 Biggest Brand Revamps of 2018
When it comes to looks, some of the biggest brands aren't ending 2018 the way they started it. This year saw several rebrands: from the extreme, which included name changes and unrecognizable logos, to...
View Article9 Ways Advertising Can Take Advantage of Digital Growth in 2019
We're deep into the mechanisms of digital transformation. Retailers are gradually migrating to more automated customer experiences, there's an app for everything and algorithms rule advertising even...
View ArticleWhat Will it Take for Advertisers to Back Away From Facebook?
The New York Times reported on Tuesday that Facebook gave its partners access to more personal information of its users than the company had previously disclosed, including friends' lists, contact...
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