The 15 Best Marketing Stunts, Activations and Odd Creations of 2018
The irony of modern advertising is that many of its best creations can barely even be considered ads. Whether they're experiences, inventions, pranks, or simply ideas that defy terminology, these...
View ArticleQuestions That Can Help Brands Refocus Their Content Strategies
Marketers have long imagined their buyer journeys in the shape of a funnel, one that starts at the top with awareness, narrows through the phases of engagement and influence and ultimately culminates...
View ArticleNBCUniversal Taps Verizon’s Visible as Sole Sponsor of Its New Snapchat...
For the first time, NBCUniversal is going all-in with a single sponsor for one of its Snapchat original scripted series. NBCU has partnered with Visible, the Verizon-owned budget wireless service...
View ArticleDeutsch Names New Chief Creative Officer for Los Angeles Office
Deutsch named a chief creative officer for its Los Angeles office today. The agency promoted Brett Craig to partner, CCO for that office, following nearly seven years with the agency. Craig joins a Los...
View ArticleNearly 500,000 People Are Livestreaming on Twitch Every Day
Livestreaming platform Twitch will end 2018 with more than 456,000 partner and affiliate streamers able to generate revenue, up over 86 percent from some 245,000 at the end of 2017. Twitch said over...
View ArticleFacebook Audience Network Joined Google’s Open Bidding Program
Publishers using mobile ad network Facebook Audience Network now have another bidding option: the Open Bidding program from Google. The social network wrote in a blog post announcing the move,...
View ArticleVideo: Adweek Mashes Up the Best Ads of 2018
We're nearing the end of 2018, and thousands if not millions of ads have crossed your eyes over the past 12 months. Most were forgettable, but some had big impacts on our conversations and even our...
View ArticlePostmates Is Getting Ready to Roll Out Autonomous Delivery Robots
The on-demand delivery company Postmates is ready to move beyond bicycles, motorcycle and cars and into the realm of self-driving robots. On Thursday, the company debuted its own robot that it hopes...
View ArticleAdvertising’s Glory Days Have Not Yet Ceased to Exist, and 2019 Will Continue...
As 2018 draws to a close, those who have been preaching the end of advertising probably have more than a little justification for a victory dance. With the merger of JWT, an industry giant that once...
View ArticleNew Yorkers Turn to Twitter to Protest Amazon’s Impending Move to Long Island...
New Yorkers are still not happy that Amazon is moving in and, much like observants of Festivus, they are airing their grievances. According to data from social media monitoring firm Brandwatch, this...
View ArticleFormer ABC President Channing Dungey Follows Shonda Rhimes and Kenya Barris...
Not too long ago, the most coveted TV jobs were in broadcasting. Now they increasingly seem to be at streaming services--specifically, at Netflix. Former ABC president Channing Dungey is the latest to...
View ArticleWhich Publishers Are Getting Innovation Funding From Google News Initiative?
Google revealed the recipients of innovation funding from its Google News Initiative, saying that the money will go to 87 news projects from 23 countries. Google News Initiative announced the...
View ArticleShort and Lovely, These Holiday Tales Promote Lifetime’s Catalog of Christmas...
Scoff if you must, but holiday movies are a comfort food that many enjoy consuming each Christmas season. And we're not just talking about enduring favorites like Home Alone and Die Hard; the full...
View ArticleRoseanne Was 2018’s Most-Watched TV Series, Averaging 20 Million Viewers
Roseanne's brief, controversial return to the airwaves this spring ended in disaster, but not before making enough of a splash that the revived sitcom turned out to be 2018's most-watched series in...
View ArticleFacebook Pages That Repurpose Videos From Other Sources Cannot Be Monetized
Facebook is taking aim at pages that post repurposed video clips from other sources, without any editorial input of their own. The social network revealed in an update to an April blog post that pages...
View ArticleLil Jon and Kool-Aid Man Dropped a Christmas Track That’s Insane, Amazing and...
Move over, Lil Yachty and Donny Osmond, because the world of branded hip-hop just got a new unexpected duet: Lil Jon and Kool-Aid Man. With their catchphrases being "Yeah!" and "Oh yeah!" respectively,...
View ArticleRussian Trolls Used ‘Digital Marketing Best Practices’ to Sow Discord, Senate...
The Russian troll farm responsible for running disinformation campaigns intended to influence the 2016 presidential election reached more people on Instagram than on Facebook, and...
View ArticleLes Moonves Fired For Cause By CBS, Won’t Receive $120M Severance
Former CBS chairman and CEO Les Moonves will depart the company without his $120 million payout, the CBS board of directors said Monday night. Moonves, who had led CBS since 2007, left the company in...
View ArticleDentsu Aegis Network Acquires Digital Marketing and Commerce Agency Digital...
Dentsu Aegis Network has acquired digital marketing and commerce agency Digital Evolution Group (DEG). DEG will partner with Isobar to become DEG, Linked by Isobar. The new offering is designed to help...
View ArticleIt’s Official: Die Hard Is ‘The Greatest Christmas Story Ever Told’ in Fun...
We all know Die Hard is a Christmas movie. We. All. Know. This. But just to make it absolutely clear, Fox Home Entertainment has rolled out a festive edit of the action classic's trailer, this time...
View Article
