12 Campaigns That Show How TBWA Sparked Conversations Worldwide in 2018
Pulling off stellar creative around the globe is a big ask of any agency, in part because of the massive level of talent required--but also because there's no single formula that can be copied and...
View ArticleGroupM Downgrades 2018 Ad Growth Projections and 2019 Expectations
WPP's media investment group, GroupM, updated its 2018 and 2019 ad investment forecasts to reflect a downgrade in both. In its biannual This Year, Next Year report, GroupM downgraded 2018 growth...
View ArticleBacardi Highlights New Premium Dark Rums With Spot Co-Directed by Michael B....
Bacardi, the spirits company that got its start in Cuba in 1862 manufacturing rum, is turning its attention to the dark premium rum segment of the category. Dark rum is considered premium because it is...
View ArticleBreaking: Mrs. Claus Works for Google
Google's Santa Tracker is officially back for its 15th year to surprise and delight children of all ages in the three weeks leading up to Christmas. But the announcement was arguably overshadowed by...
View ArticleFacebook’s F8 2019 Is Set for April 30 and May 1
F8 2019, Facebook's annual developer conference, will be held at the McEnery Convention Center in San Jose, Calif., April 30 and May 1. Information and updates are available via the event's website,...
View ArticleThis Creative Head Is Bridging the Gap Between Hollywood and Madison Avenue
It all started with a viral video. James Shani had already created a music video for Nick Cannon when he was in college in 2013, but he made a bigger splash with a Tesla spec commercial in 2014. He...
View ArticleInfographic: What Consumers Want From Branded Sweepstakes
In an increasingly digital world, brands have to constantly reevaluate their strategies, and branded sweepstakes are no exception. New research from digital marketing solutions company HelloWorld found...
View ArticleThis Shop’s Name Is an Ode to the New York Public School System
PS260, a creative editorial company that specializes in postproduction and visual effects, didn't launch at an ideal time. The bicoastal firm opened its doors shortly after 9/11, "a time we wanted to...
View ArticlePoor Work-Life Balance, ‘Somber Atmosphere’ Pull Facebook Down 6 Spots on...
There's little debate that Facebook had a tough year in 2018, but have all the crises faced by the social network taken their toll on the work-life balance for employees? Job and recruiting site...
View ArticleFacebook Gaming’s Level Up Program Is Now Live in 30 Countries
Facebook Gaming's Level Up program has expanded to support video game content creators in 30 countries. The program, which debuted in June, was designed to help video game livestreamers grow their...
View Article4 Ways Blockchain Can Address Some of Marketing’s Biggest Challenges
Despite widespread public interest in blockchain applications and a significant rise in the number of blockchain startups, the technology has yet to make a dramatic impact on the advertising industry....
View ArticleAccenture Among Final Bidders to Acquire MDC Partners Network
International global management consultancy Accenture is reportedly among a small group of bidders seeking to acquire ad agency network MDC Partners and its 50-plus properties around the world. Those...
View ArticleGannett Is Using Deep Learning to Determine Why Certain Ad Designs Work
Gannett is turning to a form of artificial intelligence to design better online ads. The USA Today publisher recently rolled out a new internal platform that uses deep learning and computer vision to...
View ArticleFacebook Wants to Be a Source of ‘Inspiration’ for the Creative Community
Members of the creative community searching for inspiration for their projects involving Facebook can now turn to Inspiration. Facebook launched the new site as part of its Facebook for Business...
View Article72andSunny Wins NFL After Review, Ending the League’s Decade-Long AOR...
The National Football League has scored a new agency partner. After 10 years with Grey, the NFL has selected 72andSunny as its new agency of record following a review managed by Roth Ryan Hayes, which...
View ArticleZippo Trademarks Its Signature Click and Celebrates by Going All In on ASMR
Unless you've been living under a rock that no one's lightly scratched their nails on, you've probably heard about ASMR--the oddly tingle-inducing audio technique that creates soft noises some find...
View ArticleWPP’s Wunderman Thompson Names Former Possible Executive as First North...
The newly formed Wunderman Thompson announced its first executive-level hire to staff today just one week after the official merger of Wunderman and J. Walter Thompson. Shane Atchison will rejoin WPP...
View ArticleFacebook Tries to Set the Record Straight After Email Dump
Facebook, on the defensive after a trove of company emails was released detailing its approach to sharing data and undercutting competitors, pushed back on the release Wednesday afternoon, claiming...
View ArticleTwitter’s Best of 2018 Was Highlighted by BTS, El Rubius and a Barack Obama GIF
K-pop superstars BTS were behind the most-liked tweet of 2018, while the most retweets came on a tweet from YouTube gaming personality El Rubius and the most-quoted tweet, featuring former President...
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