This Holiday Ad Charmingly Captures the Joyful, Awkward Love of a Father for...
In a span of 90 seconds, French telecom company Bouygues tells the story of a father-son relationship come full circle in a heartwarming video that's just right for the holidays. The spot by BETC Paris...
View ArticleWhen Santa’s Naughty List Gets Leaked, One Kid Hatches a Plan to Turn...
The holidays wouldn't be the holidays without fond memories of Christmas cookies, spools of wrapping paper and the vague, overhanging threat of ending up on Santa's naughty list. Just the idea of...
View ArticleU.S. Agency of the Year: Wieden + Kennedy’s Work Resonated Even in a Divided...
As 2018 draws to a close, Wieden + Kennedy co-president Colleen DeCourcy can finally exhale. This past year saw the fiercely independent shop both courting controversy and reinvigorating core American...
View ArticleBrands Are Looking to Futurists to Foresee Trends and Anticipate Disruption
For automakers like Ford, where cars can take three years to go from concept to completion, the ability to see what's coming down the road isn't a luxury, it's a necessity. That's why, for the last two...
View ArticleInfographic: What Businesses and Marketers Can Expect Entering an Era of...
As much as companies have transformed in the past several years, it's clear that even more dramatic disruption lies ahead. According to research from Accenture Interactive, human-machine collaboration...
View ArticleMarketers Are Missing Out on the Benefits of Silence
In a year of escalating Twitter battles, the #MeToo movement and increasing anxiety spurred by heated political climates worldwide, a digital time-out seems increasingly appealing. As we dug into...
View ArticleBreakthrough Agency of the Year: Giant Spoon Stirs the Industry With Epic...
Giant Spoon, Adweek's Breakthrough Creative Agency of the Year, has been steadily turning out striking work since its founding five years ago, but 2018 was exceptional for the scale and impact of its...
View ArticleEditor’s Letter: Present Proofing Our Changing World
This is our last Digital Transformation Playbook. For the past 12 months, in a close and unique partnership with Accenture Interactive, we have covered a wide span of topics and themes...
View ArticleHow Adweek’s International Agency of the Year Translates Empathy Into...
A woman walks home with her hands full of grocery bags, when suddenly something goes terribly wrong. Somehow "The Worst Song in the World" has found its way onto her playlist and she is powerless to...
View ArticleGlobal Agency of the Year: TBWA Is Once Again in a Golden Age of Disruptive...
When it was a creative powerhouse and fearsome pitch competitor circa 2007 and 2008, TBWA\Worldwide was the envy of the agency world. Then all that progress seemed to unravel amid internal disarray and...
View ArticleUM Names New Chief Executive for the U.S.
IPG Mediabrands' Universal McCann (UM) has a new chief executive for the U.S. UM global CEO Daryl Lee promoted 15-year agency veteran Lynn Lewis to the role today. Lewis replaces Kasha Cacy, who left...
View ArticleToyota Makes It Back-to-Back Super Bowls With New Ad
Toyota has confirmed it is returning to the Super Bowl this year with an ad featuring the brand's popular RAV4 SUV. Creative duties will fall to transcultural shop Burrell, with Saatchi & Saatchi...
View ArticleThe 2019 Outlook for Agencies: The Good, the Bad and the Ugly
2018 was anything but dull for the ad-agency world. One could argue that it was a year defined by industry whiplash. In one moment, we heard about another agency leader being shown the door. The next,...
View ArticleThe Battle Between Data and Privacy Rights Will Become Even More Chilling
Over Thanksgiving, I had several conversations with nonmedia people about living in a tech dystopian present. They asked me all sorts of questions about Facebook and Google, artificial intelligence and...
View ArticleIn 2019, We’ll See More Brands Stand for Something
In recent years, brands that take a stand have created some of the most memorable marketing. If anyone asked you to recall 2018's biggest campaign, you'd be talking about Nike's Colin Kaepernick work...
View ArticleStep Aside, Netflix: Disney Will Dominate TV in 2019
2019 will be the year of the pig--except in the TV industry, where it will be the year of the Mouse. That's because Disney is going to dominate 2019, bookending it with a pair of seismic moves. The...
View Article4 Creative Marketing Trends You Can Expect to See in 2019
For countless years, creative marketing has been defined by the ads it generates. But ask any ambitious creative team about 2019, and you won't hear them talking TV spots and preroll. Instead, they're...
View ArticleQ&A: What ZenithMedia’s Head of Innovation Is Excited to See Happen in 2019
Tom Goodwin is not a futurist. However, as the head of innovation for ZenithMedia, he does get paid to see what's coming around the bend. As we close out 2018 and get ready for 2019, we talked with...
View Article3 Trends in Mobility Services to Expect Next Year
While cars, bikes, planes, scooters, mopeds and our own two feet will still all take us from point A to point B, the concept of time--how it's spent and how it's wasted--has evolved as consumers seek...
View Article10 Ways to Survive and Thrive in the Age of Disruption
Here's the best advice gleaned from our yearlong series on digital transformation. Be data led, not data driven Any organization can cherry pick data to justify its strategies, says Forrester principal...
View Article
