With 2 Cyber-Savvy Execs Leading the Charge, Walmart Is Finding New Ways to...
Despite its standing as the world's biggest retailer--more than 11,000 stores and over 100 million unique web visitors per month--Walmart views itself as a scrappy challenger in the ecommerce space...
View ArticleExploring Cognitive Technology’s Value for Gathering Emotional Data
In June, Forrester revealed in its Customer Experience Index that satisfaction has fallen for a second year in a row, despite the fact that satisfaction is known as one of the biggest predictors of...
View ArticleDespite More Retailers Offering Early Deals, Consumers Still Waited for Cyber...
A few years ago, we lived in a simpler time when you had to camp out in a parking lot with a parka, hand warmers and a thermos--and risk life and limb at the hands of crazed bargain-hunters--to truly...
View ArticleShutterstock’s New Partnership Might Bring You More Ads With Icons Like...
In the next year, you may see some of the world's most iconic historical figures pop up more and more in advertising. That's because Shutterstock is about to make it a lot easier for brands to access...
View ArticleThis Startup Used a Massive Crowdsourced Workforce to Create an AI Tool That...
An artificial intelligence startup is tapping the collective work of hundreds of thousands of humans to better measure the worth of product placement. Silicon Valley-based Hive recently released an API...
View ArticleEven Santa Claus Has His Limits in This Powerful Red Cross Ad About Families...
Some kids ask Santa Claus to bring them toys for Christmas. Others want the latest high-tech gadgets, video games, books or clothes. But the girl we meet in adam&eveDDB's stirring spot for the...
View ArticleWill NHL Fans Lace Up Their Skates for #HockeyTwitter?
Twitter is taking to the ice with #HockeyTwitter, a new content series and batch of features for fans of the National Hockey League. The social network introduced #HockeyTwitter with this video...
View ArticleHow Arianne Walker Used Her Passion to Become Chief Evangelist at Alexa...
Arianne Walker has a big title at Alexa Automotive: chief evangelist. And she thinks big when it comes to taking the online giant's vision to the road. Walker liaisons with stakeholders, listening to...
View ArticleThe Best Shots From Adweek’s Hottest Los Angeles Events
Adweek had a busy week on the West Coast with Elevate: Influencers, presented by Collective Bias with breaks by Open Influence and hosted by BCG. Meanwhile, Deutsch hosted L.A. Brand Stars, presented...
View ArticleHow Brands Are Tapping Into Beer Culture Through Brewery Collaborations
If the craft beer revolution has taught brands anything, it's that beer drinkers love a good pint. An increasing array of brands are tapping into craft beer through collaborations with independent...
View ArticleStink Studios Has a Nose for Global Content Creation
The first thing to know about Stink Studios is that there's no narrative surrounding its eyebrow-raising name. The founders thought about making up a fake origin story, but it turns out it's just a...
View ArticleCyber Monday 2018 Is the New Day to Beat in Ecommerce
U.S. consumers spent $7.9 billion online on Cyber Monday 2018, officially making it the new reigning champ of U.S. ecommerce and topping the 2017 record of $6.6 billion by more than 19 percent....
View ArticleLinkedIn’s Share Box Is Getting a New Look
LinkedIn is in the process of rolling out a revamped share box, with completion expected in the coming weeks. The professional network said the new share box makes it easier for members to designate...
View ArticleThe Walt Disney Company Will Now Use Google Technology for Its Digital Ads
The Walt Disney Company has agreed to let Google's ad technology, Google Ad Manager, deliver digital video and display ads across its brands. The new partnership effectively ends The Walt Disney...
View ArticleKey Points Advertisers Should Know From Today’s Facebook Inquisition
Facebook received yet another public lesson in humility today--this time from an international assembly of politicians from nine governments, representing more than 400 million individuals, across the...
View ArticleSnapchat Certified Partners Program Hails Adtaxi
Denver-based digital marketing agency Adtaxi became the latest member of Snapchat's Certified Partners program. Adtaxi will receive access to educational resources, training materials, support...
View ArticleOutgoing Facebook Employee Slams Company for Treatment of Black Employees and...
A former manager at Facebook published a scathing memo on Tuesday criticizing the social media giant for its treatment of its black users and its black employees. Mark Luckie, a former partner manager...
View Article10 Things Cyber Week Reveals About U.S. Consumers
Fewer U.S. consumers shopped for gifts and holiday items during Cyber Week this year, but trade association the National Retail Federation (NRF) is optimistic that 2018 will still prove to be a good...
View ArticleYouTube Shifts to Offer Original Programming for Free, With Ads
YouTube is moving to make all original programming free for viewers, but with ads "to meet the growing demand of a more global fanbase," a spokesperson said. This year, YouTube greatly invested in its...
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