Mozilla Wants to Make Security and Privacy a Front-and-Center Holiday...
Before purchasing that Nintendo Switch you've been eyeing, have you considered how secure the device is? Mozilla is hoping you will. The privacy-centric nonprofit responsible for web browser Firefox...
View ArticleLinkedIn Is Dipping Its Toes in the Stories Water With Its Beta-Test of...
The stories format making its way to another social networking site probably doesn't come as much of a surprise, but it might when you consider which site is jumping on board. LinkedIn confirmed that...
View ArticleEuropeans Don’t Celebrate Thanksgiving, But They Love Black Friday Sales
Thanksgiving is a very American holiday, tracing back to 1621 when colonists and Native Americans feasted together following a bountiful harvest. At least that's what Americans like to believe. While...
View ArticleShaquille O’Neal and Zappos Are Teaming Up This Holiday Season to Collect...
If you ask NBA Hall of Famer Shaquille O'Neal what his favorite Christmas gift was as a kid, he'll mention an autographed Julius Erving basketball (received when he was nine) and a boom box (when he...
View ArticleWhy Dave Eggers Wrote An Illustrated Children’s Book About Citizenship
"What can a citizen do?" It's a question that depends a lot on who's asking it. A senator might use it to rally their base. A civics teacher might ask a class for a test. Or, it might be something...
View ArticleFirst Heart-Lifting, Then Pulse-Pounding, AT&T’s New Ad Mixes Genres for a...
Earlier this year, AT&T and agency BBDO brought us a love story that began with a touching airport reunion and ended with the boyfriend running for his life from his suddenly zombified companion....
View ArticleFired McCann Health Global CCO Sues Former Employer for Defamation and...
Jeremy Perrott, McCann Health's global CCO who was fired for unspecified behavioral violations in July, is suing McCann Worldgroup and the larger IPG network for "defamation, tortious interference with...
View ArticleNike Shared the Stories of Everyday Athletes in Documentary-Style Videos for...
Nike dipped its toes in the IGTV waters for the first time with its documentary-style profiles of everyday athletes, which it began sharing on the platform in September. Instagram introduced IGTV in...
View ArticleNielsen Social Content Ratings, Week of Nov. 12: The Trophy Goes to the Latin...
Univision's presentation of The 19th Annual Latin Grammy Awards tallied 4.242 million interactions across Facebook, Twitter and Instagram, propelling it to the top of the Nielsen Social Content Ratings...
View ArticleWill the New Ralph Breaks the Internet Sticker Pack Break WhatsApp?
Walt Disney Pictures marked the theatrical release of Ralph Breaks the Internet Wednesday by becoming the first entertainment studio to create a sticker pack for WhatsApp. The Facebook-owned messaging...
View ArticleHow to Leverage Emotional Intelligence to Improve Upon Marketing Strategies
There is no shortage of leadership profiling tools available. From the DiSC Profile to Myers & Briggs to John Maxwell's Leadership Assessment, it is tempting to over-analyze your leadership style...
View ArticleAmy Poehler Throws an Epic Friendsgiving for Tiffany Haddish and Maya Rudolph...
Google released its Home Hub voice-enabled-device-with-a-screen in October and wasted no time taking advantage of a holiday when Americans eat more than 44 million turkeys--which somebody has to...
View ArticleBrands Need to Assert Control Over Their Video Advertising or Risk...
A few years ago, video was a simpler alternative to rich media. All videos were TV aspect ratios (4:3 and then 16:9), in-stream was the valued experience and in-banner video was a low-cost alternative...
View ArticleHow to Avoid a Bottleneck and the Lack of Content Illusion
"We don't have enough content." B2B marketers frequently lament the gap between the content they need and that which they're able to produce. Even marketers who are comfortable with their volume worry...
View ArticleHere’s Everything You Need to Know About 2018 Holiday Shopping So Far
Key Takeaways: Thanksgiving Day is the fastest-growing online shopping day. Cyber Monday is expected to set a new record for online shopping in the U.S. with a projected $7.8 billion. Consumers placed...
View ArticleEditor’s Letter: Adweek Is Challenging Convention With a New Event Franchise
In pulling together the reimagined Brandweek symposium this past spring and summer we learned a great deal about programming, and hosting, an ambitious thought leadership summit devoted to brand...
View ArticleHow Holiday TV Became Cable’s Hottest Battleground
On cable TV, it's beginning to look a lot like Christmas--and not just on Freeform's 25 Days of Christmas and Hallmark Channel's Countdown to Christmas, which for the past decade have dominated the...
View ArticleConsumers Are Coming for Their Data, and Some Companies Are Giving Them Control
Ask any marketer about data and watch how fast they salivate. However marketers collect data--either directly from consumers or purchased through data miners--the advertising industry just can't get...
View ArticleInfographic: Over Two-Thirds of Marketers Have Influencer Experience
A few years ago, influencers may have seemed like they'd just be a flash in the pan, but the marketing approach is becoming an established technique that only continues to increase among advertisers,...
View Article50 Indispensable Media, Marketing and Tech Players and the Bold Moves They...
Welcome to the Adweek 50, our annual celebration of corporate leaders shaking things up, raising the bar and continually redefining the marketplace. They take calculated risks and reap big rewards,...
View Article
