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Ads for Colleges Are Usually Terrible, but McCann Melbourne Just Made a...
Creative ads for universities are very rare. Most rate about a D+ (particularly this 2010 campaign for Drake University, whose actual theme, hilariously enough, was "D+"). But now and again, you see a...
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George Clooney Is Finally Pitching Nespresso in the U.S., With Help From...
George Clooney has starred in Nespresso ads in Europe and other international markets since 2006. (We've covered a lot of those campaigns, which have often paired the Oscar winner with other actors,...
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Ad of the Day: New York Lottery Says You'd Be a Better Rich Person Than Most...
The New York Lottery has turned 1,326 New Yorkers into Lotto millionaires since 1978, more than any other in-state lottery game in the U.S. And fresh-faced New Yorkers who become rich overnight are...
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Ad of the Day: Office Depot Has Comically Snarky Little Holiday Gifts for...
In this fun, snarky Office Depot campaign, McCann New York turns boring old office supplies into amusingly pointed workplace-themed holiday gifts. Let's say one of your co-workers is constantly...
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General Mills Has This Promise for Parents: No More Artificial Ingredients in...
General Mills made headlines this summer when it announced it would begin removing all artificial flavors and colors from its cereal products. The company, which is one of the world's largest food...
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In Pitch for MGM Resorts, McCann and PHD Come Up Winners
Following a competitive pitch, Interpublic's McCann and Omnicom's PHD are in the chips with MGM Resorts International, taking on lead creative and media duties, respectively, for the brand. Beginning...
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L'Oréal's Golden Globes Campaign Aims to Get Women Talking About More Than...
The politics of the red-carpet conversation have changed. Women may dress to the nines to match the glitz and glamour associated with awards ceremonies like Sunday's Golden Globes, but that doesn't...
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Ad of the Day: This Awesome Billboard Lets Tired Drivers Enjoy the Comforts...
We've seen lots of billboards over the years that want to provide some kind of utility, beyond just being a blight on the landscape. Here's the latest example from Peru—a billboard (and accompanying...
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Ellie Goulding Shocks Superfans With a Perfectly Played 'Priceless Surprise'...
There's one form of prank advertisement that will surely survive long after all the telekinetic coffee-shop surprises and sentient vending machines have faded away. And that is the...
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This Ad Explains Why Everyone in China Might Eventually Grow Very Long Nose Hair
Sometimes, the problem is right under your nose. That's certainly the case in this wacky, well-done anti-pollution PSA from WildAid China and McCann Shanghai. The 90-second spot is set in a...
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This Hotel Group Is 'Unadvertising' Its Properties With Intentionally Dull,...
We've seen hotel advertising evolve past the typical saccharine copy and cheesy stock photos of smiling guests—for example, the Loews Hotels and Resorts campaign, which uses ordinary people's candid...
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Coca-Cola Just Remastered Its Famous 'Hilltop' Ad From 1971, and It Looks...
Fans of Coca-Cola—and the Mad Men finale—are getting a nice treat today. The soda company just announced that it has remastered and color-corrected its famous 1971 commercial "Hilltop" for 4K...
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Lockheed Martin Rigged a School Bus With 'Group VR' to Take Kids on a Tour of...
A group of kids in Washington, D.C., thought they were taking an ordinary school-bus ride to the USA Science and Engineering Festival recently. But much to their surprise, they suddenly took a...
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Hulu Serves as the Savior to Your Peak TV Woes in New Campaign With Aaron Paul
There's a record-breaking number of shows on television—we're at "Peak TV" after all—and it can seem impossible to keep up. Hulu is here to help in a new campaign from twofifteenmccann. The 30-second...
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Girls Explain How Boobs, Menstruation and More Keep Them From Coding in...
It should be obvious that your gender doesn't hinder your ability to code, yet women continue to face an uphill climb into tech careers thanks largely to unspoken stigmas against female coders. For...
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McCann Came Up With a Haircut That Fights Cancer in This Remarkable Campaign
Depression can run high among women who lose their hair during cancer treatment. As one survivor says in the video below, "All of a sudden, you're not you. You have a label: cancer." For most...
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Comedian Rob Delaney Has a Solution for Achieving True Diversity in Ads
CANNES, France—In a spirited, often-funny panel called "Creativity Is the Only Way to Survive" here today, comedians Rob Delaney, Rashida Jones and Keegan-Michael Key tackled issues related to black...
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Ad of the Day: French Toast Crunch Adds Star Power to Its Amusing Tiny Soap...
How do you make a soap opera, acted out by Ken and Barbie-style plastic dolls, even nuttier? By adding viral sensation Tiny Hamster to the cast, of course! French Toast Crunch's "The Tiny & the...
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Love, Grit and Hypothermia: The Real Story Behind Xbox's Insane 'Survival...
Last November, Xbox celebrated the launch of Rise of the Tomb Raider in the U.K. with quite a sadistic stunt in London. It challenged eight Lara Croft fans to stand on a billboard and get pummeled...
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Inside 'The Field Trip to Mars,' the Single Most Awarded Campaign at Cannes 2016
Virtual reality was the talk of the 2016 Cannes Lions festival. But in truth, most VR entries were underwhelming. The Film jury, for example, gave out just one Lion (a bronze) to a VR project, and...
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