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Ikea's Christmas Experiment Sweetly Shows That Kids Want So Much More Than Toys
Yo, grinches. I challenge you not to tear up, just a little, as you watch "The Other Letter," a holiday video from Ikea created by McCann Spain. Young children are asked to write two letters saying...
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Dumb Ways to Die Sings 'Deck the Halls' for the Holidays
Holiday safety is the theme of the latest "Dumb Ways to Die" video from Metro Trains and McCann in Melbourne, Australia. Tangerine Kitty, which sang on the iconic original PSA from 2012, performs a...
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McCann Increases Its Share of Reckitt Benckiser
RB, formerly known as Reckitt Benckiser, has shifted its consolidated vitamins, minerals and supplements business, including brands Airborne and MegaRed, to McCann Erickson. McCann was awarded RB's...
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Cannes Lions Says to Bring Your Worst Employees to the Festival Instead of...
Baffled about what to do with your worst-performing employees? Reward them with a trip to the Cannes Lions festival in the south of France this summer! That's the tongue-in-cheek message of the...
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Jose Cuervo Mixes a Margarita in Space and Parachutes It Back to Earth
Brands are obsessed with space, getting to space, and anything that's been to space. This week, it was Jose Cuervo's chance to boldly go where no tequila brand had gone before—and hopefully make it...
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How Facebook Targets Ads Globally Based on Users' Phones
How do you get the word out about Durex in Indonesia or Coca-Cola in Kenya? How does Nestlé target consumers in rural India? The challenges of serving ads in emerging countries are different than in...
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Coca-Cola is Looking for Its Next Big Global Campaign
Coca-Cola might be looking to move away from "Open Happiness." The brand has asked 10 roster agencies to pitch ideas for Coke's next global campaign: Wieden+Kennedy in Portland, Ore.; David; Dentsu;...
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Famous Foes Square Off and the 'Best Idea Wins' in Ads for the 2015 Clios
In life, as in advertising, the best idea usually wins. That simple insight informs McCann's campaign for the 2015 Clio Awards, featuring pairs of famous foes—Nelson Mandela and Hendrik Verwoerd, the...
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McCann's Mad Men Tweets Help Lift the Agency's Mentions by 46%
Since it's been part of the program's storyline from practically the beginning, McCann has been tweeting about Mad Men episodes for years. But for the final season, it has been cast as an extreme...
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Coca-Cola Knew It Would Be in the Mad Men Finale, but That's About All It Knew
Sunday's Mad Men finale featured a few delightful surprises, included a captivating blend of real-world creative and fictional backstory involving Coca-Cola and agency McCann Erickson. (Warning:...
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Here's What Microsoft Absolutely Must Accomplish in Marketing Windows 10
Transparent, honest, human. Are these three words that describe one of the largest technology brands of our time? Probably not. But that's what Microsoft's Kathleen Hall, corporate vp of global...
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Tiny Dolls Act Out Hilarious Soap Operas Over Single Pieces of French Toast...
Consumers bowled over by the recent return of French Toast Crunch after a nine-year hiatus should enjoy "The Tiny & The Tasty," a strange and silly soap-opera parody that casts dolls as actors to...
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Why L'Oréal Made 100 Women Cry in a Movie Theater, and What Brought Them to...
Here's a fun and inventive before-and-after test from L'Oréal and McCann Mexico. The cosmetics company invited 100 women to a movie. Before the screening, they had their makeup done by L'Oréal beauty...
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Ad of the Day: How One Travel Agency Fell in Love With a Giant Beached Sausage
If you want to see a contender for the year's most bizarre ad, here's one about a bunch of people stroking a giant sausage on a beach. McCann Mexico created the spot for online travel agency Best Day....
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New York Lottery Posts Fliers in Last-Ditch Search for Winner of Unclaimed $7...
The popular knock against the lottery is that you can play it, but you're an idiot if you do, because nobody ever wins. But a new campaign for the New York Lottery is about a different kind of...
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Mad Men Is Auctioning a Chararacter's Suicide Rope and These 9 Other Weird Props
Mad Men creator Matthew Weiner was nothing if not detail-oriented—each scene had to have the right wardrobe, furniture, tchotchkes, and so forth, for the time period—so it makes sense that at the end...
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Baby Brand Tommee Tippee Made Baby Wipes From Reams of Actual Parenting Advice
New parents eventually get so sick of advice, they'll want to wipe their baby's butt with it. And now, infant feeding brand Tommee Tippee has made that possible—with a limited run of baby wipes made...
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KFC Offers Free Meals to Victims of Social Network Outages
It says something about the world that reporters consider it news to mention when Facebook or Twitter are down for more than a few minutes. With this in mind, KFC Romania and agency McCann came up...
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Ad of the Day: Jose Cuervo Flies Back to the Famously Depraved Rolling Stones...
The opening lines of Chapter 9 of Keith Richards' autobiography Life, in which he describes the Rolling Stones' debaucherous 1972 tour, were all McCann needed to get started on its latest stylish...
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Comically Idiotic List of Advertising's '500 Under 500' Spoofs the Industry's...
There's no shortage of lists ranking ad people—people profess to hate them, but of course, everybody reads them. And now, Lex Singer and Jesse Yowell have unveiled the bloated, bloviating mother of...
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