You Think We Live in a Barbie World Now? Just Wait
At the outset of 2023, Mattel's evp and global head of Barbie and dolls, Lisa McKnight, had one goal for the year: make sure Barbie is "everywhere." Six months in, the veteran toy marketer has achieved...
View ArticleExclusive: Ally’s Game-Changing World Cup Ad Spotlights All Women’s Sports
With just days to go until the 2023 FIFA Women's World Cup begins on July 20, Ally Financial is building the hype. In the next iteration of its "MonumentALLY" campaign, Ally revealed a new 60-second...
View ArticleAd-Tech Firms Spy an Opportunity in YouTube Inventory Quality Scandal
YouTube has been on the defensive since June when a report from research outfit Adalytics accused the video giant of misleading buyers. Now, some independent ad-tech firms, long in an uphill fight with...
View ArticleAdvertisers Prefer Premium Video Despite Economic Uncertainty, According to...
In the face of economic uncertainty, advertisers still want premium experiences. Today, Comcast Advertising, the ad sales division of Comcast Cable, announced the second installment of its annual...
View ArticleHow Brands Can Gameplan Through the Ongoing WGA and SAG-AFTRA Strikes
The recent upfronts had lots of big questions swirling around them pertaining to recent mergers, new streaming services and Netflix's first foray into the annual event. But the loudest questions were...
View ArticleReimagining Celebrity Partnerships: Activism With Influential Parents
Why would a celebrity with millions of followers want to bare all (quite literally) to work with a formula company? The answer is radically simple: There is nothing more universally humbling than...
View ArticleThese Agencies Prioritized Sending Early-Career Creatives to Cannes
The Cannes Lions Festival has, historically, been a place where senior-level agency employees congregate to drink, network and vie for awards. Attending the event is harder for early-career...
View ArticleNetflix’s Latest Subscriber Gains Aren’t a Good Sign for Password Sharing
Netflix's password-sharing crackdown is here to stay. In the second quarter, the streamer added 5.9 million new subscribers, reaching 238.4 million globally. And in the U.S., Netflix added 1.17 million...
View ArticlePublicis Groupe CEO on Acquisition Rumors, AI’s Benefits and Challenging Google
"We went through a very painful and tough transformation that is definitely paying off today," Publicis Groupe global chief executive Arthur Sadoun told Adweek, as he reflected on the path that has led...
View Article‘Partnership Is a Multiplier’: 9 Execs on How CMOs Can Foster Better Agency...
One of the most important reasons agency CEOs flock to Cannes each June is for their clients. It's an opportunity to wine and dine with countless partners, build bonds and secure current--or even...
View ArticleWhen It Comes to Driving Sales, Social Commerce Wins Over the Super Bowl for...
The instant commerce industry--made up of companies promising groceries and other essentials delivered in 30 minutes or less--has taken convenience to the next level, fulfilling consumers' wants and...
View ArticleCome on Barbie: The Movie’s Best Marketing Stunts
It's Barbie's world, and we're just living in it. That's how it feels ahead of the July 21 release of Greta Gerwig's long-awaited Barbie movie. You wouldn't be alone in noticing that social media, and...
View ArticleBarbie Proves That It’s Never Too Late to Write a New Chapter
I was never really a Barbie girl, but I find myself living in a very Barbie world. With a paint-the-town-pink approach to marketing the Barbie movie, there's no mystery about the ambition of making...
View ArticleThe Speed of Culture Podcast: How Frito-Lay Approaches Modern Marketing
In a landscape where relevance, transparency and innovation are critical, corporate giants like PepsiCo and Frito-Lay are placing the consumer at the heart of their operations. To delve into how this...
View ArticleMaybelline Brings AR Makeup Options to Microsoft Teams
To help people express themselves while virtually communicating with colleagues, Microsoft partnered with Maybelline New York to launch the Maybelline Beauty App within its Microsoft Teams group...
View ArticleHow Businesses Can Rethink Their Rewards Programs in the Age of Inflation
Loyalty programs greet us at every turn, from online and in-store retail to delivery apps and services, restaurants and even the credit cards we use to make purchases. It's quite possible to...
View ArticleScotland’s Top Lager Tennent’s Returns to Big Brand Campaigns
For decades, beer brand Tennent's, soft drink Irn-Bru and the country's government were the biggest advertisers in Scotland. But in recent years, government regulation, consumer taste and marketing...
View ArticleThe Effect of Hollywood on Creative Marketing Content
The advertising industry is changing fast. Budgets are dropping while more than half of CMOs are responding to consumer movement and increasing spend on social advertising. There, advertisers face less...
View ArticleZoomInfo Is Using B-to-C Simplicity to Broaden Its B-to-B Reach
Business-to-business customers are people, too. ZoomInfo provides the data and technology that helps b-to-b clients enter the market, find customers and expand their business. On its surface, it's a...
View ArticleThe Evolution of Retail Media With Amazon and Macy’s
As the retail media sector expands and evolves, moving up the marketing funnel to include formats such as display, video and connected TV, it becomes even more important for companies to find ways to...
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