‘The Best Packaging Is No Packaging:’ Dr. Bronner’s New Carton Has 82% Less...
This month, after a comprehensive review of the alternatives to its current post-consumer-recycled (PCR) plastic bottle, Dr. Bronner's launched a new paper-based carton package. Marketed as a refill...
View ArticleJohnnie Walker Recruits Ted Lasso’s Boss For Women’s Sports Campaign
Hannah Waddingham may be more of a rugby fan in real life, but the Emmy-winning actress has been inextricably linked to soccer since her C-suite days in the beloved comedy Ted Lasso. Taking advantage...
View ArticleIntuit TurboTax Names R/GA Its Lead Creative Agency
IPG creative agency R/GA has won Intuit TurboTax's business, following a creative review that began in March. Intuit brands include Intuit TurboTax, Credit Karma, QuickBooks and Mailchimp. R/GA will...
View ArticleExploring the Power of the Storefront With H&R Block’s Jill Cress
We're so excited to bring you this special episode of Marketing Vanguard live from Commerceweek to hear Jill Cress, chief marketing officer of H&R Block, discuss the necessity of human connection...
View ArticleHow Brands Are Showing Up at WNBA All-Star Weekend
The WNBA All-Star weekend is back in Las Vegas in a big way, and brands are on board. For the first time, this weekend's All-Star Game will air in primetime on ABC, tipping off at 8:30 p.m. ET on...
View ArticleTubi Taps Vimeo Chief Anjali Sud as New CEO
There's a new sheriff in town at Fox's streaming service Tubi. Anjali Sud will join the AVOD as its new CEO on Sept. 1, reporting to Paul Cheesbrough, CEO of Tubi Media Group. Top line Sud comes over...
View ArticleExclusive: Just Women’s Sports and Adobe Team Up for In-Studio World Cup Show
Adobe and multimedia platform Just Women's Sports are bringing the 2023 FIFA Women's World Cup stateside. Today, the brands announced a partnership for a new in-studio World Cup show hosted by...
View ArticleGlow Recipe Found Cross-Category Success on TikTok
Skincare, according to beauty brand Glow Recipe, can be more than a necessary step in a monotonous routine. By pulling back the curtain on the beauty industry and crafting a robust community and...
View ArticleCBS Is Latest Network to Shake Up Fall Lineup Amid Writers Strike
CBS's fall lineup is going through its own version of Survivor. The network, which previously announced its fall lineup back in May, is now revealing an almost entirely new fall schedule amid ongoing...
View ArticleSocial Media Is Dead. Welcome to the Swipe Era
Eras used to span millions of years, but today they come and go in a swipe. Amid this culture churn, hot takes about what brands should do go stale almost instantly. There is no time to hypothesize...
View ArticleThe Rising Value of Brand Valuation
Despite the frustration and disappointment many marketers can feel while trying to do their jobs, they should take solace in a recent trend: Business leaders are talking up the gravitational pull of...
View ArticleUber Eats and Visa Help Small Businesses Make Big Changes
Earlier this year, Uber Eats and Visa teamed up on a new program designed to support small and medium-sized restaurants in their transition to more sustainable packaging solutions. Together, the two...
View ArticleBrave Commerce Podcast: Mission-Driven Approach to Brand Growth
"Sometimes people say being early is the same as being wrong," said Stu Landesberg, founder and CEO of sustainable home care brand Grove Collaborative. "I believe being early is the same as having a...
View ArticleAfter Cutting Open-Market Programmatic, Bloomberg Media Sees Efficiency...
On Jan. 1, the privately owned business publisher Bloomberg Media shut off its open-market programmatic advertising, a move to better control its user experience and drive advertisers to reach its...
View ArticleCan Plastic Shoes Be Recycled?
Plastic jelly shoes--an undeniable mark of coolness from the 1990s--are back in vogue. But with plastic pollution and fossil fuel extraction threatening the environment and climate, people in 2023 are...
View ArticleWhat Agencies Need to Know From the ANA/4A’s Joint Report on the Cost of...
Marketing and agency executives know that running or participating in agency reviews is costly. A single review's collective expenses--in severe cases reaching $1.2 million--might surprise even the...
View Article‘Crypto in Technicolor’: This Brand Wants to Make the Token Economy...
Cryptocurrency has an image problem. After a wave of momentum and buzz, including a Super Bowl 2022 full of crypto ads, the collapse of crypto network Terra and exchange FTX's bankruptcy last year sent...
View ArticleDiageo’s Generative AI Tool Is Helping Develop Packaging for Its Brands
International spirits giant Diageo has co-developed an artificial intelligence tool with the aim of stimulating creative innovation and speeding up package design. Diageo, with more than 200 brands and...
View ArticleHow a B-to-B Lawyers’ Bank Gave Its Marketing a More Personal Touch
A bank that lends only to lawyers already meets an incredibly specific demand. Targeting those litigators individually makes it personal. When Adweek last checked in with legal lender Esquire Bank, it...
View ArticleWhy H&R Block Invests So Much in Bringing the Human Touch to Taxes
It's never been easier to take care of numerous tasks from behind a computer screen, but sometimes a traditional face-to-face interaction between customer and client is a key factor in driving more...
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