Find Your ‘Why’ Behind Data Clean Rooms
At every industry event, and across my many friends in the advertising business, I am most often asked, "Why should I buy a data clean room?" My response is always the same: "What are you trying to...
View ArticlePolaroid Embraces the Messy Beauty of ‘Real Life’
Working with film always had its downsides, from high costs to a development process that could lead to creative disaster--but that has never fully counteracted its unique appeal for photographers....
View ArticleThe Speed of Culture Podcast: Catching a Ride With Uber
Uber not only revolutionized the concept of ride-sharing, but also turned it into a flourishing business venture. Given its profound and consistent interaction with customers, it was no shock when Uber...
View ArticlePringles Champions the Can-Handed Heroes at Cocktail Hours and House Parties
Pringles has made an untold number of ravenous snackers feel seen with its Super Bowl ads that depict people getting their hands stuck in its cylindrical cans. Since 2022, the brand has poked fun at...
View ArticleHere’s Everything You Need to Know About Instagram’s Twitter Alternative,...
Meta's new Twitter clone app--Threads--launched Wednesday night, a day earlier than had been expected. The decentralized app was made available for pre-order, although not paid, on Monday on Apple's...
View ArticleTan France and a Care Bear Remind Consumers Just How Much Alaska Airlines Cares
Tan France was a huge Care Bears fan as a kid. Now, the Queer Eye fashion star is acting alongside Funshine Bear in an ongoing campaign for Alaska Airlines. "I was the ultimate Care Bears fan as a kid....
View ArticleMatchroom Sport’s Eddie Hearn Is Opening the Door for Brands to Reach Niche...
He set up boxing's upset of the year in 2022 when he let Canelo Alvarez go up a weight class and lose to Dimitry Bivol. He teamed with Jake Paul and WWE to pack Madison Square Garden for the fight of...
View ArticleAs Marketers Fumble Attempts at Allyship, Edelman’s LGBTQ+ Taskforce Is...
"Should we make our logo rainbow this year?" was one question clients asked Lauren Gray, an Edelman svp and a leader of its Out Front LGBTQ+ task force, before this June's Pride celebrations. Nervous...
View ArticleBehind the Scenes of the Technicolor Fiat Ad That Broke Every Rule in the Book
At the end of June, Olivier Francois, the CEO of Italian car brand Fiat made a bold declaration: "Fiat will no longer produce gray cars." It was a brave statement, given the shade's popularity among...
View ArticleThe Great Fail: How Once Vibrant Revlon Faded Out
In 1952, Revlon created one of the most iconic, paradigm-shifting ad campaigns known as "Fire & Ice," which put a dramatic twist on why women wear makeup. Instead of seeking male admiration, it...
View ArticleMax Uses Augmented Reality to Promote Season 3 of Warrior
To celebrate the Season 3 premiere of its original martial arts series Warrior, streaming platform Max partnered with multicultural artists to debut interactive murals in New York, Los Angeles and San...
View ArticleUnleashing the Power of Social Media to Build Stronger Communities
Content creation can seem daunting, but with the right approach it can be a fulfilling and rewarding experience. Becoming a consistent creator requires planning ahead, establishing a content schedule...
View ArticleNBCUniversal Promotes Film Chief Donna Langley, TV Content Head Susan Rovner...
The game of musical chairs continues at NBCUniversal. Donna Langley, former chairman of Universal Filmed Entertainment Group, has been promoted to head up all of the company's entertainment divisions,...
View ArticleAn AI Version of J.Lo Invites Travelers to Set Sail on Virgin Voyages
The rise of artificial intelligence (AI) has raised concerns when it comes to using the technology to create celebrity deepfakes. But Jennifer Lopez is embracing its potential by giving Virgin Voyages...
View ArticleThe Muppets’ Electric Mayhem Band Records a New Single With Spotify in...
Dr. Teeth and the Electric Mayhem, the band from The Muppet Show, is back in the spotlight thanks to the May 10 launch of the comedic musical Disney+ series Muppets Mayhem. Like many bands in the midst...
View ArticleBases Loaded for Major League Baseball’s European Expansion
"If you build it, they will come," is the mystical piece of advice given to Kevin Costner in arguably the greatest movie about baseball ever made, 1989's Field of Dreams. And that is a mantra Major...
View ArticleKen Griffey Jr. and T-Mobile Go to Bat for Black Ballplayers
What value does Major League Baseball's All-Star Week hold if future generations don't see themselves among the sport's elite... or even on its field? When Hall of Famer Ken Griffey Jr. was in the...
View ArticleApple’s Action-Packed Tale Pays Homage to Mexico’s Lucha Libre Wrestlers
Lucha Libre, a form of professional wrestling, is a cultural phenomenon in Mexico. Distinguished by its colorful masks and acrobatic moves, the sport has a rich legacy dating back over a century. Apple...
View ArticleSilver Pride: Project Brings LGBTQ+ Pioneers Back to Parades
Aline Tracol, at 75 years old, is long past her days of pounding the pavement and crowding shoulder to shoulder with thousands of fellow revelers at Pride parades in her French hometown. Though she has...
View ArticleHow Baseball’s All-Star Game Drove In More Brands
When Major League Baseball's All-Star Game was last played in Seattle in 2001, league sponsor Mastercard was less than four years into the "Priceless" campaign it built around baseball. Launched during...
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