Why Big Tech Is Embracing Neutral Buy-Side Infrastructure
The clamor for regulatory reforms targeting Big Tech companies stems from a fundamental issue deeply embedded in the advertising industry. Within this complex landscape, tech giants such as Google,...
View ArticleBrands That Balance Vibes and Value for Festival Season Can Win Over...
Now that the pandemic has ebbed and festivals are packed again, brands need to ask themselves a question: Are you hanging in the back watching the crowd and hoping they'll buy from your tent, or are...
View ArticleAthletes Now ‘Control the Narrative,’ Creating New Storytelling Opportunities
For centuries, sports have produced iconic people and magnetic stories, but there has never been a better time for athletes to connect with a wide audience on their own terms. During a panel on The...
View ArticleFlipboard Launches Publisher Interest Collectives, Expanding Advertiser Reach
Content aggregator Flipboard, which curates writing, audio and video from over 4,000 publishers, launched a new product Thursday morning, called Interest Collectives, in a bid to land larger direct...
View ArticleUnilever Says the ‘Jury Is Out’ on Generative AI, For Now
With 400 brands to sell across 190 countries to millions of consumers, Unilever certainly recognizes the potential generative AI tools such as ChatGPT or Dall-E could play in helping it produce ads...
View ArticleB-to-B Agency Doremus+Co Shifts Focus to Creativity With New President Sarah...
B-to-b marketing has been around for well over a century, as exhibited by Omnicom's dedicated b-to-b shop Doremus+Co, which celebrates its 120th anniversary this year. But only recently has...
View ArticleSee Yourself in Sound With Bang & Olufson’s Interactive Global Campaign
Danish high-end consumer electronics company Bang & Olufsen has released a global campaign to promote its new brand direction, featuring a range of interactive avatars that represent the musical...
View ArticlePepsi’s Recipe to Spark Up July 4th Weekend: Hot Dogs, ‘Colachup’ and Joey...
This Fourth of July weekend, Pepsi is encouraging consumers to celebrate classic holiday traditions while also embracing innovative new ways to enjoy them in its latest effort to prove everything is...
View ArticleEssence Ventures Has Been a Definitive Voice for Black Women. It’s Time...
During the summer months, it's natural for the connotation of word "festival" to conjure thoughts of parties, performances and celebrating with abandon (i.e., music festivals), whereas in the autumn...
View ArticleVulnerable Leaders Are the Strongest in the Business
It was the most traumatic and emotional experience of my life. As the rumors swirled last January insinuating Russia could invade Ukraine, I and many others thought they were just that--rumors. Media...
View ArticleBrands Need More Than Pride and ‘Love Is Love’ to be Allies
Both marketing and journalism talk about the importance of storytelling and exploring the full scope of an issue, topic or community--just before leaving much of that story on the editing room floor....
View ArticleLiquid Death Drops a Dance-Pop Album With a Hater Beat
According to the vitriol on the internet, some people would like to tar and feather anyone connected with Liquid Death and its growing line of canned beverages. The brand, on the other hand, decided an...
View ArticleThis Is the Year of ‘Brandformance’ for Instacart, Says CMO Laura Jones
Instacart's chief marketing officer Laura Jones calls this the "year of brandformance" for the 11-year-old online grocery platform. The amalgam comes from two functions of the marketing department,...
View ArticleWhy Ally Financial Is Growing the Racing Space With NASCAR
In a special episode of Champions of Change, host Mollie Cahillane joined Ally CMO Andrea Brimmer and the Ally team on the ground at the Ally 400 NASCAR race in Nashville. Back in the first episode of...
View ArticleAI Is Reminding Us of What We’ve Lost—and What We Can Have Again
The 2023 edition of the Cannes Lions International Festival of Creativity may be remembered as the "disconnect show." There's the beer brand whose inclusive, award-winning marketing campaign prompted a...
View ArticleBomb Pop Celebrates July 4 With AR Snapchat Lens
To celebrate National Bomb Pop Day on June 29, as well as the July 4 holiday, frozen treat maker Bomb Pop partnered with business agency Gale and actor Gavin Casalegno to launch a merchandise...
View ArticleIndie Filmmaking, Crowdfunding and Branding Collide in Scream: The Musical,...
Horror is known for its passionate fandom, and the Scream films are among the genre's most widely celebrated franchises. Created by iconic writer-director duo Kevin Williamson and Wes Craven, the...
View ArticleWhy This Sportswear Brand Turned Andy Murray’s Hip X-Ray Into A Billboard
Since its 2016 launch, premium sportswear brand Castore has built its name through partnerships with teams and athletes. Deals with England Cricket, Tennis star (as well its own investor) Andy Murray...
View ArticleTikTok’s Trailblazer: Chris Olsen Ignites Change and Inspires With His...
Have you ever watched your favorite content creators and felt like you really know them? That's the vibe you get from Chris Olsen's content. He's active on TikTok and has recently launched his own...
View ArticleMcDonald’s Celebrates Latinx Culture With Its ‘Ritmo y Color’ Experience
For its third annual Ritmo y Color promotion, McDonald's partnered with visual artists and Colombian musician Camilo to celebrate Latinx culture at restaurants across the U.S. The 2023 Ritmo y Color...
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