Disney Advertising Sets DEI-Centric Branded Content Partners Ahead of Upfront
Disney is bringing more inclusivity to upfront week. Ahead of the company's upfront presentation next Tuesday, Disney Advertising has signed branded content development agreements with diverse-owned...
View ArticleUnderscore Talent Is Helping Build the Future of the Creator Economy
So what's next after a viral video? How does a creator turn their content into a business or jump-start their career? These questions are usually guided by a person's talent agency like Underscore...
View ArticleVisit Finland’s Happiness Masterclass Drives 150,000 Entries
For six years in a row, Finland has been named as the world's happiest country. Now, as part of an initiative to drive tourism, the country's tourism bureau has been offering people the chance to be...
View ArticleView a Royal Portrait of King Charles in AR for a Limited Time
Augmented reality was part of King Charles' coronation celebration thanks to an experience launched by technology and marketing services company DEPT in partnership with BBC's Children in Need and the...
View ArticleNBC’s Strike-Protected Fall Lineup Includes 3 New Series
Writers strike? What writers strike? On Friday, NBC unveiled its fall lineup, including several new series, Tuesday night comedies and lots of football. And the broadcaster is adamant that its fall...
View ArticleEIBWC Podcast: How to Monetize Fandoms
What do zombies, K-pop and gaming have in common? Well, if you're Ned Sherman, chief business affairs and legal officer at Skybound Entertainment (the home of The Walking Dead) and a partner in Goal...
View ArticleLet’s Talk About Brand Podcast: The Evolution of Brand Experience
Today. we are taking a nice little journey through time as we talk about how brands have leveraged on online presence from Web1 through Web3. In this week's episode, Benoit Vatere, CEO and founder of...
View ArticleThe Great Fail: How Silicon Valley Bank Went From Boom to Bust
The Great Fail kicks off Season 3 with one of the biggest failures of 2023 so far, as we watched one of the nation's largest banks unravel. Once a rising star in the tech industry, Silicon Valley Bank...
View ArticleDiego Scotti Is Leaving the CMO Role at Verizon
Diego Scotti has been the chief marketing officer at Verizon for eight years, notching to multiple Cannes Lions wins and leading Super Bowl campaigns. Now, Scotti has announced that he will leave...
View ArticleWhat Marketers Expect From Elon Musk’s ‘Best Hope’ Linda Yaccarino at Twitter
Elon Musk's choice to onboard NBCU ad sales chief Linda Yaccarino has left marketers on the edge of their seats, while Yaccarino inherits a company in absolute turmoil. "I have an unbelievable level of...
View ArticleThe Ins and Outs of an Experiential Activation at Coachella
Every year, fans gather in Indio, Calif., to witness some of their favorite musicians and discover new ones. Like any live event, there is a lot of planning involved, especially for the big brand...
View ArticleNBCU Presents Subdued Upfront Due to Writers Strike, Linda Yaccarino Exit
Linda Yaccarino was gone, but not forgotten, as NBCUniversal kicked off upfront week with its presentation this morning at New York's Radio City Music Hall. The longtime ad sales chief departed the...
View ArticleAdweek Podcast: The Ever-Evolving Role of Moms in the Media
In this week's episode of Yeah, That's Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart discuss the evolution of the consumer with all the buying power and the most...
View ArticleFox’s Upfront Leans Into Sports, Live News and Tubi Amid WGA Strike
As WGA picketers and anti-Fox protesters crowded the entrance of the company's upfront presentation Monday afternoon at New York's Manhattan Center, the show went on as scheduled. Without any mention...
View ArticleResale and Rental Brands Aim to Break America’s Fast Furniture Addiction
Faced with the concurrent problems of overflowing landfills, a warming climate, and--on a much more quotidian level--the incredible headache of moving or replacing furniture, brands like Kaiyo and...
View ArticleAchieve Social and Retail Media Symbiosis Using the Strengths of Each Channel
As the rest of the business world wrings its hands about AI taking jobs, the performance marketing industry has a sharp eye on the potentially deleterious effects of retail media networks (RMNs) on...
View ArticleFrosty Jack’s Taps World’s ‘Most Famous’ Hand Actor as Ambassador
British cider brand Frosty Jack's probably wouldn't be described as a 'premium' product, however, its owner Aston Manor Cider aims to take it ever so slightly more upmarket by associating itself with a...
View ArticleKids Share Their Confusing Times as Burger King Campaign Returns
Is plant-based meat a vegetable, and where do seedless watermelons come from? These are just a few of the questions asked during Burger King's third entry into its award-winning "Confusing Times"...
View ArticleMarianne Gambelli Talks Fox’s Upfront Pivots, Keeping Attendees on Their Feet
With negotiations in full swing following an eventful upfront week, Adweek continues our postmortem sitdowns with the presenting ad sales leaders. NBCUniversal's Mark Marshall got things started,...
View ArticleMeta Introduces Promotional Ads for Ecommerce Deals
Meta is launching a new ad format called promotional ads to make it easier for shoppers to find deals from retail brands. When Facebook users see an ad with a special promotion, they can click through...
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