NBA Game Recaps Are Being Added to Facebook Watch
Facebook Watch is driving hard to the hoop, as its partnership with NBA Digital will now bring game recaps from the National Basketball Association, Women's National Basketball Association, NBA G...
View Article3 Key Advertising Takeaways From the IBM Think Conference
The 2019 IBM Think Conference in San Francisco offered several glimpses at how the venerable technology company and its partners envision the future of advertising. With blockchain, artificial...
View ArticleCoors Light Toasts Farmers in Response to Bud Light’s Super Bowl Campaign
Bud Light's Super Bowl campaign taking a swipe at competitors Miller Lite and Coors Light for using corn syrup sparked a conversation around brewing ingredients. American corn farmers were not pleased...
View ArticleTo Keep Your Brand Relevant, Follow These 3 Essential Rules
Look at any of the best brands in the marketplace, old or new, and you can immediately tell what makes them different from others in the category. It's also clear why this difference matters to...
View ArticleIt’s Time for Publishers to Implement Measures to Combat Device Fingerprint...
Have you ever been distracted on the couch, scrolling Facebook for the latest news, scanning the sports highlight reel or flipping through one of those celebrity gossip slideshows with the TV blaring...
View ArticleSnapchat: Here’s How to Stop Users From Finding You by Your Phone Number
Did you know that you can stop Snapchat users from finding your profile if they know your phone number? Our guide will show you how this works. Note: These screenshots were captured in the Snapchat...
View ArticleAmazon Rekognition May Finally Be Audited and Ranked Alongside Other Vendors
Amazon is finally putting its money where its mouth is by collaborating with groups like the National Institute of Standards and Technology (NIST), the U.S. government lab with the existing industry...
View ArticleSnapchat: Here’s How to Change Your Phone Number
Did you know that you can change the phone number associated with your Snapchat account? Our guide will show you how this is done. Note: These screenshots were captured in the Snapchat application on...
View ArticleHow Retailers Can Master the Post-Purchase Part of the Ecommerce Journey
Retailers have spent the last year obsessing over each touchpoint consumers have with their brand, all with the goal of creating a differentiated, amazing customer experience. But what I often see is...
View ArticleAny Brands Not Marketing in the Esports World Is Already Behind the Curve
The conference circuit is rife with people preaching about disruption and missed opportunities. Did you hear how Apple redefined the music industry? How about how Uber rearranged the business of...
View ArticleTwitter Is Extending Its Political Ads Policy and Ads Transparency Center to...
Twitter is expanding the political campaigning policy and Ads Transparency Center it unveiled in the U.S. last August and last June, respectively, to European Union member states, India and Australia,...
View ArticleVolkswagen Powered an Entire Music Video With an Electric Car Battery, and...
Few things spark more well-deserved skepticism than the phrase "branded music video." But Volkswagen and agency Nord DDB came up with one that steers clear of being cringeworthy and falling into the...
View ArticleYou Can Experience Westeros at SXSW This Year With HBO and Giant Spoon’s...
Last March, HBO and Giant Spoon gave SXSW attendees a taste of what it's like to attend Westworld. This year, HBO has teamed up with the shop again to give fans of Game of Thrones the chance to...
View Article4 Ways to Make Marketing More Meaningful
Warhol called it "Business Art." A novel concept at the time: The idea that not only could art and business co-exist, but that there would be an inevitable inflection point. Warhol said, "Business art...
View ArticleHow to Choose the Right Celebrity to Represent Your Brand on a Global Scale
Global recognition is a hallmark of an A-list celebrity. For instance, Lady Gaga has a bigger following outside the U.S. than in it, a fact that doesn't diminish her standing as a household name in her...
View ArticleWhy Marketers Should Care About ‘Once-a-Day’ Moments
We're all already familiar with the once-a-year or once in a while moments that brands activate around, whether its Taco Bell offering Friendsgiving recipes each year or Bed Bath & Beyond marketing...
View ArticleSnapchat: Here’s How to Change Your Display Name
Did you know that you can change your display name on Snapchat? Our guide will show you how this works. Note: These screenshots were captured in the Snapchat application on iOS. Step 1: Tap your...
View ArticleSpotify Is Turning to Placed as an Offline Attribution Measurement Partner
Spotify tapped Placed as a measurement partner for offline attribution in the U.S., helping Spotify measure business outcomes that result from users engaging with its media platform from within cars...
View ArticleCalling All Champions: Adweek and Adcolor Seek Nominees for Champions Award
As we announced last fall, Adweek and Adcolor have expanded our long-term partnership by publishing and celebrating the inaugural Champions list, which will honor those in marketing, media and tech who...
View ArticleTwitter Became the Social Platform of Choice for International Women’s Day...
International Women's Day is coming up Friday, March 8, and social marketing firm Unmetric looked at brands' past efforts for the holiday to help give them ideas for the 2019 edition. Unmetric found...
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