On the Adweek Podcast: Lessons From Challenger Brands
Last week at our Brandweek: Challenger Brands event, founders and CMOs from some of today's hottest companies came together to talk shop. C-suite execs from big names like Peloton, Levi's and...
View ArticleWhat Instagram Influencers Can Teach Brands About Community Management
It's 2019 and influencers are quickly cementing themselves as brands and customer service experts in their own right. Every day we see influencers who are growing powerful customer networks and forming...
View ArticleLinkedIn’s Intelligent Hiring Experience Will Debut Late This Summer
LinkedIn will rebuild its core hiring tools--LinkedIn Recruiter, Linkedin Jobs and Pipeline Builder--into a single platform later this year, Intelligent Hiring Experience. The professional network is...
View ArticleIkea and Ogilvy Want to Help You ‘Become the Morning Person You’re Not’
It is rather easy to advise people to get a good night's rest, but you know what's difficult? Actually getting a good night's rest. Between the siren's call of productivity and the unrelenting nature...
View ArticleDigital Experience Optimization Platform Optimizely Just Integrated With Slack
Optimizely users can now share updates and changes via Slack rather than having to login to the digital experience optimization following an integration between the two companies, which was released...
View ArticleNew Snapchat Research Yields Insights Into Its Moviegoing Users’ Habits
There's a lot of decision-making involved in moviegoing beyond picking the film and choosing whether to see it with friends, family or a significant other. From which snacks to buy beforehand to where...
View ArticleCBD Sparkling Water Brand Recess Opened a Pop-up Oasis for Creatives
When you step inside Recess' new pop-up, located at 680 Broadway in New York, it's like stepping into a laid-back, neon-filled coffee shop. But instead of enjoying a cappuccino, anyone who steps inside...
View ArticleWhat to Expect as Amazon Delves Deeper Into Smart Homes and AI
Amazon recently announced its plan to develop AI-enhanced homes through Plant Prefab, a company that specializes in high-quality, sustainable prefabricated homes, by integrating Alexa devices into what...
View ArticleAn ‘Overwhelming’ Underwear Aisle Inspired This Challenger Brand
It describes itself has having "the world's most comfortable undies." But startup undergarment maker MeUndies says the inspiration for the colorful and cozy underwear doesn't come solely from in-house...
View ArticleThis Is How Bethenny Frankel Learned to Trust Her Instincts
From The Apprentice: Martha Stewart to Real Housewives to her Skinnygirl empire, Bethenny Frankel's road to riches has been paved with an intense entrepreneurial drive. But while she's always had the...
View ArticleHow to Navigate Between YouTube and Facebook Watch as a Video Content Creator
YouTube and Facebook Watch compete head-on. They compete for eyeballs and market share. But they also compete for talent--in the content creators producing videos for each platform. The problem is that...
View ArticleDisney’s Intense Frozen 2 Trailer Hints at How It Will Follow Up the No. 1...
Disney sequels have, as a rule, been just plain awful. They are the direct-to-video, questionably canonical cash grabs made by a studio that has traditionally seen its core films as one-off endeavors....
View ArticleInstagram and Twitter Are Dealing With Bugs Affecting Follower Counts, Like...
It's getting buggy out there in the world of social media, as Facebook was joined by Instagram and Twitter on the list of platforms experiencing difficulties. A bug on Facebook Tuesday automatically...
View ArticleLee Clow Announces Retirement and Looks Back on a Career That Helped Define...
Today, one of advertising's leading lights officially hung up his hat. Lee Clow--the legendary creative behind such campaigns as "Think Different," the Energizer bunny and the Taco Bell chihuahua--has...
View ArticleTimeline: Lee Clow’s 50 Years in Advertising
1943 Lee Clow is born in Los Angeles, where he would later attend Santa Monica City College and California State University at Long Beach. 1968 Jay Chiat and Guy Day form creative agency Chiat/Day in...
View ArticleWhat Agencies Are Doing to Encourage Discussion, Reflection and Celebration...
Diversity can sometimes be a buzzword when it comes to corporate culture, but a number of agencies are putting their money where their mouth is and amplifying black voices in celebration of Black...
View ArticleNothing Says Love More Than a ‘Beef Bucket’ KFC Cooked Up in France
For Valentine's Day, KFC sparked a lover's quarrel with its chicken-lovin' fan base in France through social posts that announced the addition of a "Beef Bucket" to the restaurant's menu. "We decided...
View ArticleFrom Streaming to Late-Night, 6 Things We Learned About TV’s Future at TCA...
After 16 long days and well over 100 panels, the Television Critics Association's winter press tour has finally wrapped. During the past two-and-a-half weeks, more than 50 broadcast, cable and...
View ArticleHow 5G and ATSC 3.0 Benefit Broadcasters, Local TV and the Ad-Tech Industry
Ad tech has weathered its fair share of changes and technological shakeups, and there are more on the way thanks to 5G and ATSC 3.0. The industry has been discussing, anticipating and debating these...
View ArticleSnapchat: Here’s How to Manage the App’s Notifications
Did you know that Snapchat allows you to manage your notifications settings so that you only receive alerts on things you care about? Our guide will show you how this is done. Note: These screenshots...
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