3 Ways Marketers Can Deliver Experiential Privacy in the Age of GDPR
The word privacy has long held negative connotations for brands, with many steering clear of the concept in customer interactions at all costs. But GDPR coming into effect in May has brought privacy to...
View Article1-Minute Previews of IGTV Videos From Followed Accounts Will Appear in...
Previews of IGTV videos will start appearing in the feeds of Instagram users Thursday. IGTV is the stand-alone video platform Instagram introduced last June to accommodate long-form videos of up to one...
View ArticleWhy Ads.txt Alone Isn’t a Silver Bullet to Cure Ad Fraud
Earlier today, measurement provider DoubleVerify announced it has uncovered a new bot network that perpetrates fraud by circumventing ads.txt protections, an IAB-sanctioned protocol aimed at reducing...
View ArticleFacebook and Instagram Made Changes to Their Policies on Self-Harm, Suicide
Facebook and Instagram separately detailed changes they are implementing to their policies on content related to self-harm and suicide. The changes were in part a reaction to Molly Russell, the British...
View ArticleNBCUniversal Guaranteed The Upside’s Advertising Buy on the Movie’s Ticket Sales
NBCUniversal has been among the loudest voices calling for a new approach to the metrics under which advertising is transacted. And now the company is putting its money where its mouth is, with its...
View ArticleBurger King’s Week of Being Misunderstood Just Ended With Advertising’s Best...
If you thought Burger King's Super Bowl ad featuring Andy Warhol was "advertising for people who work in advertising," then wait until you see this one. In a new minute-long spot from agency David...
View ArticleHow to Thrive in Our Current Transforming Direct Brand Economy
We are deep in the midst of the direct brand revolution, but where exactly are we? Everyone--publishers, tech, brands, agencies--is wondering the same thing. The direct brand revolution and the...
View ArticleNational Enquirer Publisher Promises Investigation After Bezos Claims Extortion
Jeff Bezos, owner of The Washington Post and founder of Amazon, has accused The National Enquirer of extortion and blackmail. Bezos, in a lengthy Medium post on Thursday evening, detailed how the...
View ArticleIHOP Serves Up Slices of ‘Pancizza’ for National Pizza Day. Yes, It’s a...
Ever wish you had a pancake you could share with a crowd? No? Well too bad, because IHOP made one anyway. To celebrate this Saturday being National Pizza Day, which IHOP is observing today through...
View ArticleFacebook Messenger: Here’s How to Delete a Message for Everyone
Facebook Messenger recently added the ability for users to delete messages within the first 10 minutes after they've been sent. Our guide will show you how this works. Note: These screenshots were...
View ArticleWhy Tim Armstrong Invested in Dirty Lemon to Launch His DTC Company
Before former Oath CEO Tim Armstrong officially launched his new venture, the dtx company, he showed off his first investment--an unmanned store for healthy beverages that relies on text message...
View ArticleThe Facebook Youth Team Is Shifting Its Focus to Messenger for Kids
Facebook still wants kids to LOL, but it wants them to do so on its Messenger for Kids application instead of via a separate app. The social network confirmed that it is shuttering several projects...
View ArticleSonic Branding Continues to Gain Popularity as Mastercard Launches Its Own Sound
Just one month after Mastercard refreshed its logo (and announced a shift away from using the brand name), the company has more brand identity news. Today, it released its own sonic branding--a new...
View ArticleSprint Sues AT&T Over ‘Deception’ of 5G Claims
Sprint is suing AT&T over a recent rebrand of some of its advanced 4G LTE networks as "5G Evolution (5GE)," claiming that it's false advertising that harms the reputation of the legitimate next...
View ArticleIntel’s Global Creative Director Exits After Company Dismantles In-House Agency
Intel has confirmed the departure of its vice president and global creative director Teresa Herd who oversaw the Silicon Valley's in-house hub Agency Inside. The departure follows Intel's decision to...
View ArticleIn Amusing New Ads, Deutsch Revives the Refreshing Sound of of Buschhhhhhhhhhh
What does refreshment sounds like? The answer, of course, is "Buschhhhhh." That intensely annunciated brand moniker--given added aural oomph by the pop/schhhhhh opening of a Busch can--debuted in a...
View ArticleMarketing Leaders Share Their Takeaways From Brandweek: Challenger Brands
Here at Adweek, we're reviewing hours of video footage gathered at the inaugural Brandweek: Challenger Brands. In the coming days and weeks, we'll be sharing full sessions to learn from leading CMOs at...
View ArticleVeep’s Showrunner Often Feels Like the Trump Administration Is ‘Stealing From...
It's been more than a year and a half since Veep has been off the air, but the critically acclaimed HBO comedy will be returning with a bang for its seventh and final season, which premieres on March...
View ArticleWhat Tim Armstrong’s Past in Media Is Teaching Him About a Future in Commerce
Tim Armstrong is taking 25 years of learnings from leading jobs at Google and AOL and adapting them to his new venture, the dtx company, which funds commerce brands. During a Brandweek keynote,...
View ArticleNational Enquirer Unlikely to Lose Advertisers Following Alleged Blackmail...
It remains to be seen whether advertisers will care as much as everyone else did about what Jeff Bezos had to say about The National Enquirer yesterday. But that might be a different story if legal...
View Article