ADT Will Become a First-Time Super Bowl Advertiser This Sunday
Home security company ADT will make its Super Bowl debut this Sunday with a 30-second spot. The ad, produced by New York City creative agency Bear in the Hall, will run just before the start of the...
View ArticleMicrosoft’s Super Bowl Activation Shows the Places a Player’s Side Hustles...
According to the NFL Players Association, the average career of an NFL player is just over three years. Additionally, data from the Wall Street Journal shows that players in some positions, like wide...
View ArticleInfographic: Same-Sex Marriage Supporters Want Brands to Take a Stand
As recently as five years ago, taking a political stand was often far too much of a risk for many brands, but now, it seems to be more of a risk not to, according to new research from global media and...
View ArticleElectric Scooter Company Lime Hires Its First CMO
At a $1.1 billion valuation, Lime is making some C-suite moves, including hiring its very first chief marketing officer. Duke Stump, who was previously evp of brand and community at Lululemon and led...
View ArticleEditor’s Letter: How Do Challenger Brands Scale and What Do They Want to Be...
Well, it turns out that our hunch was right. As of last count on Friday, our inaugural Challenger Brand Summit, set for this Wednesday and Thursday in New York, has almost 500 registered attendees. For...
View ArticleWPP Unveils the Branding for Its Newest Agency, Wunderman Thompson
Two months after confirming its plans to merge Wunderman with J. Walter Thompson, WPP has officially released the new identity for Wunderman Thompson, a company produced by the union of history's first...
View ArticleHow the Demise of Bud Light’s Bud Knight Came to Be in a Super Bowl Spot for...
HBO wanted its 2019 Super Bowl ad for Game of Thrones to deliver storytelling that felt as dramatic and epic as the show itself. With Game of Thrones approaching its final season (premiering April 14)...
View ArticleGannett Rejects Digital First Media’s Acquisition Offer
Gannett's board of directors unanimously rejected the bid from MNG Enterprises, Inc., known as Digital First Media, to acquire the company. They said they didn't believe the offer was "credible" or in...
View ArticleMoonPie Followed Up Its Bizarre, Fake Super Bowl Ad Scripts by Actually...
During last year's Super Bowl, snack brand MoonPie may not have been an official part of the Big Game broadcast, but it was certainly participating in spirit. The Tennessee-based company's Twitter feed...
View ArticlePinterest: Here’s How to Change Your Display Name
Did you know that you can change the name that's displayed on your Pinterest profile from within its mobile application? Our guide will show you how this works. Note: These screenshots were captured in...
View Article3 Lessons Sundance Can Teach Us About Storytelling
This year's 2019 Sundance Film Festival was interesting for a few reasons: controversial documentaries on Michael Jackson and Elizabeth Holmes, a great documentary on the Chinese bringing jobs to...
View ArticleWhat Marketers Can Learn From the Fyre Festival Fiasco
It all started with so much promise: eight models on a yacht, Kendall Jenner and 400 other social media influencers, but it ended in a debacle producing nearly endless chatter. Since the Netflix and...
View ArticleHow 5G Could Change the Sports Broadcasting and Viewing Experience
Every year, Fox Sports temporarily installs 39 miles of fiber optic cable throughout the golf course hosting the U.S. Open Championship. The expensive rigging is the only way for the network to...
View ArticleHow Teaching Dog Agility Helps This Creative Director Excel
Before she became a creative force in the advertising industry, Lisa Topol--now co-chief creative officer at DDB New York--was dead set on becoming a professor of religion and 19th century Victorian...
View ArticleBe Our Guest: Twitter’s Periscope Livestream App Now Welcomes Company
People using Twitter's Periscope livestreaming application can now add guests to their broadcasts. Livestreamers can invite anyone in their audiences to join their broadcasts, and those guests will be...
View ArticleQ&A: Tyra Banks Is Opening Modelland With the Goal of ‘Bringing Modeling to...
Tyra Banks, the super model, actor, entrepreneur and creator of America's Next Top Model, is starting yet another venture: an experiential attraction called Modelland in California's Santa Monica...
View ArticleHere’s What You Thought of This Year’s Super Bowl Ads
We told you what we thought of the ads during this year's Super Bowl. But don't leave it us to be the only folks weighing in. We put the ads on Instagram and asked: Did you like these? Red means...
View ArticleThe New York Times Is Making a New FX Docuseries to Prove It’s Not ‘Fake News’
The New York Times has been branching out into other platforms over the past few years, including digital and podcasts. Now the media company is preparing to take one of its biggest swings yet, with...
View ArticleFacebook Cut Off 4 More Armed Groups in Myanmar
Facebook banned four more armed groups in Myanmar from its platform. The Arakan Army, the Myanmar National Democratic Alliance Army, the Kachin Independence Army and the Ta'ang National Liberation Army...
View ArticleWhatsApp: Here’s How to Turn On Screen Lock on iOS
WhatsApp added a feature called Screen Lock to its iOS application, which users can turn on to add an extra layer of security to their app experience. With Screen Lock turned on, WhatsApp will require...
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