Jack in the Box Is Here to Support Everyone Calling in Sick After the Super Bowl
Jack in the Box is here to be your savior on Super Bowl Monday when you're hungover and phone in a sick day (and many of you will do that). The brand found that 13.9 million employees called in sick...
View ArticleAmazon’s 2019 Super Bowl Spot Shows Us Why Some Devices Shouldn’t Be...
A few months after Amazon brought Alexa to a clock, microwave and plug, it is using its 2019 Super Bowl spot to show America some of the devices that didn't make the cut. The 90-second ad will air...
View ArticleIs the World Ready for RoboChild, the Unnerving Star of TurboTax’s Super Bowl...
Robots and kids are frequent stars of Super Bowl ads, so why not a RoboChild? That's the unsettling creation TurboTax and Wieden + Kennedy will be introducing this Sunday in a spot that won't debut...
View ArticleAvocados From Mexico’s 30-Second Super Bowl Spot Depicts a Bizarre Dog Show...
Roles have been reversed at a dog show--with the dogs showing off their humans, naturally--in Avocados from Mexico's 30-second Super Bowl spot. The ad, which stars actress Kristin Chenoweth, will air...
View ArticleSquarespace Is Sitting Out the Super Bowl This Year—But It’s Launching New...
After five consecutive years in the Super Bowl, Squarespace finally chose 2019 to be the year it would sit out of the ad festivities. That hasn't stopped the brand from launching a major new marketing...
View ArticleBandersnatch Proved That Audiences Want to Engage and Have a Dialogue With...
Looking beyond Bandersnatch, the expectation and demand for interactive TV is just starting. Netflix has already announced plans for more interactive TV shows, thanks to the Black Mirror episode's...
View ArticleAdweek Brought Together Big Brand CMOs and Next-Gen Leaders to Talk Culture,...
We hosted the first Adweek Symposium last week with a single goal: to bring together a diverse group of CMOs, CBOs, CEOs, innovators and Gen ZEOs to talk openly and candidly about what's working,...
View ArticleDomino’s Offers Rewards Points for Any Pizza You Eat, Even If a Competitor...
One thing is quickly apparent when you watch Domino's new ad starring its CEO, Ritch Allison: the margherita pizza with a rustic crust in front of him is definitely not from Domino's. That's because...
View ArticleEntertainment-Focused Blockchain Company SingularDTV Is Rebranding to Become...
A blockchain company for the entertainment industry is getting ready to rebrand itself to be about more than blockchain. SingularDTV, based in Switzerland and New York, has spent the past two years...
View ArticleHulu Is Going to Display Static Ads When Viewers Hit Pause
After a viewer pauses a program and leaves it for a period of time, Hulu will display an ad. The new advertising experience, what the streaming service is calling a "pause ad unit," will appear on...
View ArticleReport: YouTube’s Ad Revenue Climbed in 2018 as It Retained Most of Its...
The three steps YouTube took at the beginning of 2018 to try to bolster brand safety on its platform appear to have been effective, occasional blip aside, as a new report found that the Google-owned...
View ArticleWhy Pepsi Put Cardi B, Steve Carell and Lil Jon in a Super Bowl Ad Together
Atlanta may be Coca-Cola territory, but that's not stopping PepsiCo from making a Super Bowl splash. The food and beverage giant is running three different ads in the Big Game: one for Doritos; one for...
View ArticleMichael Bublé Is Certain You’re Mispronouncing Bubly in Its 30-Second Super...
Michael Bubl? is not only convinced you're misspelling Bubly, but he's certain you're mispronouncing it too. PepsiCo has released the 30-second Super Bowl spot for the sparkling water brand--a first...
View ArticleBurger King Trolls McDonald’s Yet Again With an Entire Menu Mocking the Big Mac
Insult, meet injury, as McDonald's recent loss of the "Big Mac" trademark in the EU was quickly followed up by a Burger King stunt mocking its rival's iconic menu item. Stockholm-based agency Ingo...
View ArticleHaving a Mercedes Gives This Guy the Power to Summon Ludacris in Its Super...
When you have a new Mercedes-Benz A-Class, it gives you all sorts of powers. Want to rip up a parking ticket that isn't even yours? Done. Ask an ATM machine to make it rain? Done. At least, that's the...
View ArticlePinterest: Here’s How to Change the About You Section on Your Profile
Did you know that Pinterest allows each user to share a bit about themselves in their profile's "About you" section? Our guide will show you how to update that section from within the Pinterest mobile...
View ArticleMicrosoft Celebrates Disabled Young Gamers in Touching Super Bowl Spot
Amid a group of Super Bowl LIII ads that have so far leaned heavily on jokes and empowerment messages, Microsoft is going straight for the heart with its Big Game spot. The tech giant's ad expands on a...
View ArticleWhy We Need Brands to Lead the Charge Toward a More Inclusive Super Bowl
As the biggest day in advertising approaches, the starting lineup will include ads that feature powerful, inspiring women. This is a welcomed and important change from Super Bowl's past when women were...
View ArticleUnmetric: The Golden Knights and Maple Leafs Had Strong Social Showings in...
The Vegas Golden Knights dominated Facebook and Twitter among National Hockey League teams in January, while Instagram was the domain of the Toronto Maple Leafs, according to social marketing firm...
View ArticleSurvey Data Proves Just How Foolishly the Super Bowl Makes Us Behave
The funny thing about traditions is that, the longer they endure, the harder it is to see just how strange some of them really are. There's probably no better example of this maxim than the Super Bowl,...
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