What Marketers Can Learn From CES’ Voice Tech Hits and Misses
As expected, there was a ton of buzz about voice tech at CES this year, thanks to toilets, shower heads and trash cans you can talk to. There was even a robot that, if asked, pours you a beer. It's all...
View ArticleWhy the DNC Is Embracing Personalization in Its Email Marketing Strategy
Of all the factors credited for the so-called blue wave of Democratic legislators elected to the House of Representatives in November, there's one that doesn't seem to be on many people's radar:...
View ArticleAT&T and T-Mobile Say They’ll Stop Selling User Location Data
AT&T and other telecom companies say they plan to stop selling sensitive customer location data to third parties. The decision, announced on Thursday evening, comes days after an investigation by...
View ArticleTwitter Is Considering Adding Status Updates, More Messaging-Like Features in...
Twitter first landed on the tech scene as a text-message based social network, and nearly 13 years later, it's thinking about adding features that will bring Twitter back to its roots. At the annual...
View ArticleThis Security Stunt Cleverly Illustrates What a Cyber Attack Would Look Like...
What might it look like if some sketchy characters targeted a business in the real world using cyber crime tactics? Global insurer Hiscox decided to demonstrate on a bike shop to help illustrate the...
View ArticleIntel and Warner Brothers Teamed Up at CES to Show What Entertainment Would...
With autonomous cars on their way to becoming a widespread reality, companies are starting to think about how they can monetize the extra time and space that a robot in the driver's seat allows...
View ArticleWPP Files Legal Protest Against U.S. Government for Awarding...
The seemingly endless fight over the U.S. Army's advertising business has taken yet another turn as WPP joined IPG and McCann Worldgroup in contesting the government's November decision to award the...
View ArticleCBS and Nielsen End Standoff, Reach New Measurement Agreement
CBS and Nielsen's bitter face-off over a new measurement deal is finally over. On Friday night, the companies reached a new deal for Nielsen national, digital and local audience measurement. In the...
View ArticleMegyn Kelly Officially Exits NBC News
In January 2017, when Megyn Kelly opted to leave her longtime Fox News home and accept a three-year, $69 million megadeal from NBC News, many industry observers doubted that NBC and Kelly would be a...
View ArticleCampbell’s Chicken Noodle Got Its Name From a Flubbed Radio Show Line
Food companies usually have the R&D department to thank for a product that wins its way into American stomachs. In the case of Campbell's Chicken Noodle soup, the thanks must also go a radio actor...
View ArticleInfographic: Influencers Are Getting Brands More Sales Than Celebrities Are
Influencers have been a hot topic among marketers for years now, but using them has translated to more than just social engagement for brands, according to new data from consumer intelligence research...
View ArticleThis Musician Found a Community of Fans on Reddit. Now, He Leads Brand...
As a musician, Will Cady knows just how hard it can be to attract an audience. But on Reddit, Cady found himself a thriving community of fans who not only listened to and shared his music, but even...
View ArticleSpecialGuest Provides Brands a Cast of Creative Directors to Choose From
SpecialGuest spun off from sibling company 1stAveMachine as a distinct, separate offering over four years ago, with co-founder Aaron Duffy providing creative direction to clients. Since then,...
View ArticleFacebook Is Increasing Its Investment in Local Journalism
Facebook is expanding its investment in local journalism, setting aside millions of dollars to support "news programs, partnerships and content," according to Campbell Brown, the company's vp, global...
View ArticleGiant Grocery Stores Is Deploying Googly-Eyed Robots to Improve the Customer...
It's as if Christopher Walken's Googly-Eyed Gardner decided to go into retail: Supermarket chain Giant Food Stores has deployed six-foot-three-inch googly-eyed robots named Marty--and it has plans to...
View ArticleMr. Rogers’ Words of Enduring Love Help Shine a Light on Pittsburgh’s...
All of us who grew up watching Fred Rogers liked to imagine living in his neighborhood, but residents of Squirrel Hill, Pa., didn't have to pretend. They literally lived in Mr. Rogers' neighborhood....
View ArticleBumble Confirms First Super Bowl Ad Starring Its New Global Advisor Serena...
After recently unveiling a campaign with newest global advisor Serena Williams called "The Ball Is in Her Court," Bumble has revealed that the first spot in the campaign will debut during the first...
View ArticleOlay’s First Super Bowl Spot Aims to Empower Women in a Place That Often...
Women make up a sizable chunk--nearly half--of the NFL's fanbase. But looking at the advertisements that typically run during the Super Bowl, you'd never know it. To counter that number, which...
View ArticleFacebook Debuts Original Podcast Series Three and a Half Degrees
Facebook vice president of business and marketing partnerships David Fischer is the host of Three and a Half Degrees, an original podcast series introduced by the social network this week. The company...
View ArticleWhat Marketers Can Learn About Taking a Stand From Gillette
You've no doubt already seen the furor around Gillette's "We Believe: The Best Men Can Be" spot. Just a day into its release, and it's attracted huge amounts of praise and criticism for its focus on...
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