OTT Overload: All the Media Companies Preparing to Launch New Streaming...
It's hard to imagine that the OTT space could get even more crowded than it already is, but that's what 2019 is about to usher in. A slew of new streaming services will arrive on the scene, going...
View ArticleThe Race to 5G Will Intensify in 2019 as All Carriers Plan to Unveil Networks
After months of hype about instant connectivity and super-speed downloads, the next generation of wireless service will finally become a reality in 2019. All four major U.S. carriers have vowed to kick...
View ArticleDespite Plans for Global Growth, Local Broadcasting Is Seeing the Most Success
The growth of Netflix is stalling, particularly in its largest and most saturated market in the U.S. This means that the streaming service, like its rival Amazon Prime Video, is looking to places like...
View ArticleRauxa’s Founder and CEO Talks the Power of Mentorship and the Importance of...
At the country's largest female-run agency, mentorship isn't just a buzzword--it's a company principle. Gina Alshuler, the company's president and CEO, knows that firsthand. She started at Rauxa just...
View ArticleHow to Get the Most out of Working With Nanoinfluencers
When it comes to influencer marketing, is small beautiful? That's what a chorus of recent commentators would have you believe. The New York Times is only one of many outlets to hype the potential of...
View ArticleSchool Shooting Victims Asked Marketers for Help. Here’s How the Ad Industry...
Back in April, students from Marjory Stoneman Douglas High School in Parkland, Fla. appeared at the 4A's Accelerate conference in Miami to ask the advertising industry for help in advancing their...
View ArticleAdweek’s 25 Most Popular Programmatic Stories of 2018
Programmatic ad spend is only continuing to rise with such technologies powering more than 80 percent of all display ad buys in the U.S. according to eMarketer. Although, the growing dominance of the...
View ArticleThe 10 Biggest Ecommerce Trends of 2018
There's virtually no ecommerce story this year that doesn't feature Amazon, but it's not the only company that made waves. Ahead are a few of the biggest ecommerce trends from 2018 and many--like...
View ArticleHere Are the 10 Most Popular Tweets of 2018
There's a new top tweet in town--and this year, not one of the 10 most popular tweets of the year came from a brand. In 2017, Barack Obama was No. 1 with his response to violence in Charlottesville,...
View ArticleInside Digital Media’s Great Upheaval in 2018, From Layoffs to Unionized...
It was a tumultuous, sometimes painful, year for a lot of publishers and the talented journalists employed by them. There were multiple layoffs throughout the industry, and entire media outlets were...
View Article2018’s Biggest TV Executive Departures
The White House isn't the only place that saw a sizable leadership exodus in 2018. Across Hollywood, more than a dozen top TV execs headed for the exits this year, mostly due to megamergers, #MeToo and...
View ArticleMeet the 9 U.S. Lawmakers Who Will Impact Tech Regulation in 2019
Big Tech has spent years--and millions of lobbying dollars--avoiding the regulatory radar of Capitol Hill. No longer. Amid investigations into data breaches, misinformation campaigns, hate speech and...
View Article6 Trends Agencies Need to Prepare for in 2019
What do 2019 industry predictions mean for agencies? Agencies manage change on an ongoing basis, but with limited resources and many trends to navigate. How does one determine which trends have staying...
View ArticleYouTube: Here’s How to Delete a Chat
Did you know YouTube allows you to delete chats you're not interested in keeping? Our guide will show you how this works. Note: These screenshots were captured in the YouTube application on iOS. Step...
View ArticleApple’s New Ad Perks Up a Dreary World With Parkour and a Flood of Color
For a stretch in the mid-2000s parkour had a reasonably solid heyday in advertising. The most prominent example is the 2006 Nike and Wieden + Kennedy classic "Angry Chicken" to launch the brand's...
View ArticleEsports and Gaming Flourished in 2018, and Brands Won’t Want to Miss in the...
Gaming made big headlines in 2018, from the dominance of Twitch and Fortnite to the first season of the Overwatch League to a wave of municipal and private investors backing teams and venues. No...
View ArticlePublishing Underwent Massive Disruption but Remains Grounded With Quality...
No one can argue that publishing hasn't gone through monumental changes, which is especially seen over the course of 2018 with the many print publications that shuttered this year, like Glamour, or at...
View ArticlePeople Who Share News Articles Trust Them, But People Who Research Them Don’t
The John S. and James L. Knight Foundation teamed up with analytics firm Gallup on an experiment to examine the level of trust in news articles being shared over the internet, both from the people...
View ArticleHow Using Addressable TV Can Reduce Repetitive Ads
There's a reason why all the digital platforms and tech giants are prioritizing TV. It's a time-tested medium that drives results for marketers while engaging consumers through sight, sound and motion....
View ArticleAdweek’s 25 Most Popular Brand Marketing Stories of 2018
In 2018 brands were on a mission to connect with people more than even. Sometimes brands (hey, Nike) felt it best to take a stand for an important issue or cause, while others used their creative...
View Article