Former Facebook Claimant Paul Ceglia Is Fighting Extradition From Ecuador
Just when you think you've seen the last of self-proclaimed Facebook co-founder Paul Ceglia, he turned up in Ecuador. Ceglia filed an ill-fated lawsuit against Facebook and its founder and CEO, Mark...
View ArticleThe Influencer Marketing Sector Reacts to Instagram’s New ‘About This...
Instagram announced three updates today aimed at boosting user safety, authenticity and transparency. The Facebook-owned app revealed an About This Account feature, a revamped verification application...
View ArticleSnapchat Continues Its Surge Among U.S. Teens, While Facebook Free Falls
Snapchat is the social network of choice among teens in the U.S., with Facebook declining in that age group but maintaining its grip on older users, according to the latest findings from eMarketer....
View ArticleNew Community Guidelines Are Coming to Tumblr Sept. 10
Tumblr is making some changes to its community guidelines, set to take effect Sept. 10, with an aim of eliminating hate speech, glorification of violence and its perpetrators and non-consensual sexual...
View ArticleFinding Authentic Social Influence Is Easier Than You Think
Customers are smarter than the credit we give them. We often treat them like robots--we pull a lever, they react. We lose the human element in our love of numbers and margins. Nowhere is that more of a...
View ArticleAs Domino’s Expands Its Pothole Paving to All 50 States, Here’s How to Bring...
When Domino's unveiled its "Paving for Pizza" campaign in June, the project dreamed up by agency CP+B had a budget of $100,000--enough to fix potholes in 20 towns. Once media coverage and social media...
View ArticleAd Buyers Now Have Access to Viewing Data Up to One Day After a Show Is Recorded
Third-party processors are now privy to the shows you watch after you record them. In addition to capturing information from households and people who watch live programming, Nielsen's live-plus-1 data...
View ArticleHow a Short-Term Sacrifice Can Lead to Long-Term Benefits
In 2011, Patagonia ran a full-page ad in The New York Times that featured its best-selling R2 coat below a banner that read "Don't buy this jacket." Published on Black Friday, one of the most...
View ArticleSee Why the ’90s Were So Unkind in This European Automaker’s Self-Deprecating...
The ?koda brand, founded in the early 1890s, has taken its lumps over the years. Akin to Kia in the U.S.--where cars catching on fire were alarmingly common in the early 2000s--the Czech automaker was...
View ArticleFacebook Watch Is Now Available Globally, as Are Tools for Publishers and...
Facebook announced Wednesday that its Facebook Watch video platform is now available globally and, in related moves on the publisher side, its Ad Breaks advertising options have been extended from...
View ArticleBack to Media: Facebook Head of News Products Alex Hardiman Is Joining The...
Facebook head of news products Alex Hardiman, who joined the social network in 2016 from The New York Times, is returning to the media side, joining The Atlantic as chief business and product officer....
View ArticleAn Australian Shepherd Playing Lara Croft Is 2 Minutes of Cute Overload
Everything's better when dogs and cats are added to the mix and this parody for video game Shadow of the Tomb Raider, out September 14, is no different. Game developer Square Enix sought to give fans...
View ArticleWhich NFL Players Are Fantasy Football Junkies Discussing on Twitter?
The National Football League season kicks off Thursday, Sept. 6, but it's already primetime for fantasy football leagues. Twitter shared some data on the players, experts and fantasy football sites...
View ArticleInfluencers Need to Clean Up Their Act
It's a shame that there is a tendency to paint the whole influencer marketing industry with the same brush. This negatively impacts those who work very hard to create authentic content that genuinely...
View ArticleLin-Manuel Miranda Takes You on a Very Personal Neighborhood Tour in AmEx’s...
Odds are, to make your dreams come true, you'll need some help--both in terms of loyal friends and a credit card or two. In a new ad starring Lin-Manuel Miranda, the creator of the pop culture...
View ArticleBack to School: What LinkedIn’s Tens of Millions of Students Are Concerned About
In the second-quarter edition of the LinkedIn Content Insights Quarterly, we discover what students on the platform have been reading, sharing and chatting about, while also looking at how incredibly...
View ArticleDroga5 Picks Up Essentia Water Creative Account Following Review
Essentia Water announced today their selection of Droga5 as its new lead creative agency of record, following a review managed by Promontory Brands. Droga5 will be tasked with executing on the brand's...
View ArticleOften Imitated, Burt Reynolds’ Iconic Cosmo Shoot Became an Advertising Go-To...
One of the most lasting aspects of Burt Reynolds' charm was that he straddled the line between safe and risky--the kind of guy you might follow on any journey, even if you thought twice about bringing...
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