The Big Bang Theory Will Officially End in May After 12 Seasons
One of the most popular TV shows of the last decade is officially preparing for its curtain call. CBS and Warner Bros. Television confirmed today that The Big Bang Theory will end its run in May 2019...
View ArticleFood Is the Bridge Between Cultures for a Young Refugee in This Heartwarming...
When your life gets relocated, especially as a child, simple daily aspects of culture like meals and snacks can be daunting obstacles that make you feel isolated in your new surroundings. For refugees...
View Article8 High-Profile Celebrity Endorsements That Backfired
Celebrity endorsements can be great for business, and some famous spokespeople have even become inextricable from the brands they represent (think: Jennifer Aniston and Aveeno). But, every once in a...
View ArticleWalmart Is Selling eBooks for the First Time Thanks to Its Partnership With...
Walmart's quest for ecommerce dominance continues with the arrival of Walmart eBooks, the company's newest strategy to compete with Amazon. Walmart eBooks by Rakuten Kobo is part of the company's...
View ArticleSerta’s Merger With an Ecommerce Mattress Company Is a Sign of Things to Come...
Serta Simmons Bedding isn't sleeping on how much the online, direct-to-consumer demand for mattresses is growing. The company, which is behind brands like Beautyrest and Tomorrow, is merging with Tuft...
View ArticleThe Evolution of Messaging: How IP Messaging Is Upending SMS
The global enterprise messaging industry accounts for 2 trillion messages. In other words, enterprises send that many messages to consumers worldwide each year. This includes transactional messages...
View ArticleVideo: 4 Must-Do Tips for Mobile Video Marketers
In this week's episode of The Pivot, we present four tips for making sure your mobile videos are optimized for the widest possible audience. From quickly engaging viewers to scripting for silence, here...
View ArticleAmerican Media Inc. CEO David Pecker Reportedly Given Immunity in Cohen Case
David Pecker, the CEO of American Media Inc., which publishes The National Enquirer, was reportedly given immunity in the Michael Cohen investigation. Cohen, President Trump's former lawyer, pleaded...
View ArticleIs It Time to Hire a Designated Instagram Marketer?
Is Instagram becoming a drain on your time and resources? If so, no wonder: Instagram now has over 25 million business profiles and 2 million monthly active advertisers. It is a dream social network if...
View ArticleAdvertisers Are Expected to Spend $30 Billion on Online Video This Year,...
While brand safety issues around online video advertising persist, don't expect spending on the format to slow any time soon. According to a new WARC global ad trends report, advertisers are expected...
View ArticleNestlé’s Global Head of Digital and Social Media Leaves for Cincinnati...
Pete Blackshaw is leaving Nestl? after nearly 8 years as one of the CPG company's top marketing executives. Today, Cincinnati-based Cintrifuse announced that Blackshaw will become its new CEO....
View ArticleWe Brought the Blockchain to Life (Sort of) to Explain the Basics
Everyone seems to be pitching blockchain these days or trying to explain it. We know you have questions--and plenty of concerns. Instead of doing the same old explainer--to be fair, we did one of those...
View ArticleJungle Book Characters Face Homelessness in This Bleak Spot About Deforestation
The characters from Disney's 1967 adaptation of The Jungle Book have, for generations, served as icons of the wildlife found beyond the reach of civilization. But that reach has gotten longer with each...
View ArticleJoann Urges Its Customers to Join It in Taking a Stand Against Trump’s Tariffs
On Tuesday, Joann customers received an email--not to share new offerings on the craft and fabric store's website or to alert them to an end-of-summer sale. It was a call to action regarding President...
View ArticleFacebook Hires HP’s Antonio Lucio As Its New Global Chief Marketing Officer
Antonio Lucio, global chief marketing and communications officer at tech giant HP Inc., is leaving for the same role at Facebook, the company confirmed today. Lucio will report to Facebook chief...
View ArticleCondé Nast Superstar Phillip Picardi Leaving For Out Magazine
Phillip Picardi, the 27-year-old Teen Vogue superstar who quickly rose through the ranks to become chief content officer, is leaving Cond? Nast. Picardi first publicly revealed his plans to The Wall...
View ArticleMeeting a New Mobility Paradigm Head-On
We humans have never been stationary beings. Our history is colored by the slow creep of humanity into every dark corner of the globe, and by this innate need to move and to know all that comes into...
View ArticleTwitter: Here’s How to Turn Off Sound Effects in the App
Did you know you can turn off the sound effects in the Twitter mobile application? Our guide will show you how this is done. Note: These screenshots were captured in the Twitter app on iOS. Step 1: Tap...
View ArticleLil Yachty and Donny Osmond Have a Surprisingly Charming Bromance for Chef...
What do you get when you mix nostalgia for canned ravioli with a classic marketer's burning desire to stay relevant in contemporary culture? Apparently, an original trap-inspired music video featuring...
View ArticleGen Z’s Passion for Sustainable Products Is Fueling the Shift Toward Streetwear
As Gen Z defines the types of products that resonate with them, brands like Allbirds and S'well have stood out for their sustainable sneakers and water bottles. Those products partially derive their...
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