This Agency Brings Product-Inspired Strategy to Purpose-Driven Marketing
While "purpose driven" might not be what first comes to mind when thinking of an agency with venture capitalist connections, Scout Lab has spent the first year of its life developing processes that...
View ArticleThis 24-Year-Old Was a Patron at Alexandria Ocasio-Cortez’s Bar. Now, She’s...
Two years ago, Maria Arenas had just graduated from the Pratt Institute in Brooklyn (where she earned a BFA in graphic design and worked in the school's print labs). She sent her resum? to "over 50...
View ArticleCashierless Tech Is Coming. Here’s How It Will Blow Up Retail
The debut of Amazon's checkout-less convenience store Amazon Go is one of the biggest evolutions in transactional commerce since Ohio saloonkeeper James Ritty patented the cash register in 1879. That's...
View ArticleWhy Keywords Are the Hidden Secret to Improving Your Job Prospects Online
You've got a polished resume, ample qualifications and a personal pitch you're sure will win over any recruiter or human resources department. But before you can do that, you'll probably have to...
View ArticleSocial Storytelling Through Episodic Video Content
Social strategists, brands and marketers alike have been groomed for years to encourage the production of short, snackable pieces of video content for a seamless in-feed experience. It's been a rule of...
View Article5 Things You Need to Know to Successfully Advocate for Yourself at Your First...
Getting your first job is a huge accomplishment, but throughout the journey of accepting that first offer and settling in during those first few months, new graduates may find themselves with many...
View ArticleVp at Dentsu’s Isobar Is Out After Being Charged With Lewd Behavior on Boston...
Jeremy Pincus, vp of research and strategy at Dentsu Aegis Network-owned Isobar, is no longer with the agency after he was arrested at work for allegedly displaying lewd behavior toward two women on a...
View ArticleNielsen Social Content Ratings, Week of July 30: Here Comes the NFL
The Major League Baseball pennant races may be heating up, but all it took was one preseason game for the National Football League to surge to the top of the Nielsen Social Content Ratings for the week...
View ArticleCompany Email Addresses Are No Longer a Requirement for Workplace by Facebook
Employees no longer need company email addresses to use the Workplace Premium version of Workplace by Facebook. Workplace by Facebook said the new administrator feature will grant full access to its...
View ArticleDote, a Virtual Shopping App, Releases Its First Private-Label Brand With a...
Emma Chamberlain isn't a total household name yet--but she's on track. In just over a year, her YouTube channel has grown to more than 3.5 million subscribers, and her new clothing line, High Key, is...
View ArticleFrom ‘U’ to ‘View’: How the Viewer Experience Needs to Go Beyond Video
Brand websites were once clunky and ugly creations. Back in those early, pre-Y2K days of the internet, the web user experience resembled the equivalent of a Yellow Pages directory imported onto a...
View ArticleVideo: Adweek Interns Tell Us What They’ve Learned
Scoring an internship is a rite of passage for any soon-to-be grad. But how do you make the most of the experience? What are some dos and don'ts? We decided to ask our own interns how their time at...
View ArticleThe Machines Are Coming for Our Jobs? Not Yet, Says Deloitte
The machines are taking over? The chat bots are coming for our jobs? Not according to the results of a recent survey conducted by market research firm OnResearch for Deloitte. However, human skills...
View Article2 Marketing Execs Share Their Best Advice for New Grads
With years spent in the working world comes a whole lot of wisdom--knowledge that, in many cases, people wish they could go back and relay to their younger selves. Though that might not be possible,...
View ArticleCan a Master Cicerone Convince American Drinkers to Buy AB InBev’s Craft Brews?
"Ah, good ol' trustworthy beer," a well-known cultural figure once said. "My love for you will never die." It wasn't a pro athlete, politician or rock star who uttered those approbative words--it was...
View ArticleHow to Land a Job at an Ad-Tech Firm
Every year, thousands of recent college graduates go to creative and elaborate lengths to get a foot in the door at agencies and tech companies, hoping to work for big, consumer-facing brands. But the...
View ArticleWunderman Acquires Commerce Experience Agency Gorilla Group
WPP-owned digital agency Wunderman has acquired commerce experience agency Gorilla Group. The agency, which, according to a release, provides "end-to-end experience-driven commerce solutions and...
View ArticleThe Academy’s Changes to the Oscars Did Not Go Over Well With Movie Fans
The Academy of Motion Picture Arts and Sciences has just announced plans to change up the Oscars, a move that may be motivated by the award show's plummeting ratings. The changes will include the...
View ArticleWPP, Publicis Are the Big Winners in Mondelez Global Media Review
This week, Mondelez concluded a global media review launched in March by adding WPP's GroupM to its agency roster and sending a large bulk of work in the AMEA and MEU regions to Wavemaker and...
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