New York Jets Marketing Veteran Tim Kemp Scores New Role at Hard Rock
New York Jets marketing veteran Tim Kemp joins Hard Rock after Aaron Rodgers and rebrands show him the NFL-sized potential of a sports and entertainment icon.
View ArticlePac-12 Football Secures New Media Rights Deal With CBS, ESPN, The CW
The one-year deal comes as the Pac-12 Conference expands with the addition of six teams in 2026.
View ArticleObey Your Third: How Sprite Became America’s No. 3 Soft Drink
The lemon-lime beverage has surpassed Pepsi in sales volume.
View ArticleWeek of April 21 Cable News Ratings: CNN is Only Network to See Gains in a...
Fox News outpaced NBC with weekday total viewers in primetime.
View ArticleDavid Banner Reveals How Brands Can Crack the Cultural Code
As creators and artists increasingly drive consumer trends, brands must look to them to set the tone for what’s cool and relevant.But in the race to show up authentically, some […]
View ArticleA Multicurrency Marketplace Needs Measurement That Keeps Up
Closed environments aren’t going away—they’re multiplying. And so are the currencies.
View ArticleNielsen Launches New Ad Supported TV Measurement Report
Nielsen report will provide a more comprehensive look at how TV delivers advertising across broadcast, cable, and streaming.
View ArticleLester Holt Sets Date of Final NBC Nightly Newscast
Holt's Nightly News tenure will end on May 30.
View ArticleAs Tesla’s Favorability Dips Below Zero, EV Maker Rivian Drops Its...
The national campaign is built on true stories from Rivian owners.
View ArticleBrynwood Partners Acquires Chef Boyardee From Conagra Brands for $600M
Chef Boyardee joins the Hometown Food Co. family, which includes Hungry Jack and Arrowhead Mills products.
View ArticleZombies Take Manhattan in Citywide Walking Dead Activations
The Walking Dead: Dead City returns for Season 2 on May 4.
View ArticleHow Kentucky Derby Partners Made Louisville a Winning Brand
Kentucky Derby partners make Louisville a winning brand as Ford, Brown-Forman, and The Great Gatsby link horse racing's premier event and its host city to a world that treats them like Coachella.
View ArticleRevolving Door Roundup: Steve Doocy Is Florida-Bound for New Fox &...
Doocy has been with Fox & Friends since 1998.
View ArticleSpectrum Launches Spanish Language News Network
Spectrum Noticias’ weekday lineup begins with anchor Patsi Arias each morning, followed by afternoon news anchored by Philip Klint.
View ArticleHow Netflix Is Expanding Stranger Things’ Shadow
With Stranger Things approaching its final season, the brand is building out its presence in other media.
View ArticleDoorDash Intros ‘DoorDad’ to Give Moms a Break for Mother’s...
DoorDash, working with its in-house creative studio Superette and Gut Los Angeles, intros 'DoorDad' for Mother's Day.
View ArticleTuesday, April 29 Evening Cable News Ratings: CNN’s Most-Watched Show...
Erin Burnett OutFront was the network's most-watched show in the evening.
View ArticleMaybelline’s Largest AAPI Campaign Wants to Advance Beauty Inclusivity
For Asian American Pacific Islander (AAPI) Heritage Month, Maybelline New York is launching “Face the Difference,” a campaign showcasing the power of AAPI representation in the beauty industry.In...
View ArticleExternal Payments Now Allowed by Apple App Store Following Court Injunction
Apple updated its U.S. App Store guidelines to reflect the ruling.
View ArticleGoogle Open to Sharing Real-Time Bids With Rivals, But Rejects Breakup
The tech giant faces a Sept. 22 remedies trial over a partial monopoly in its adtech stack.
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