GLP-1s are Changing Diets, and Danone’s CMO is Ready
Yoghurt brand Oikos is already benefiting from Ozmepic and Wegovy users' nutrient-dense diets
View ArticleMore Women, Flat Wages: How the Ad Industry Evolved in 2024
The number of jobs in advertising, public relations, and other related services declined last year.
View ArticleInstagram Launches Edits to Its Global Audience
Meta is serious about competing with TikTok not just in social video hosting, but also in the social video editing space.
View ArticleGoogle Will Keep Cookies and Backtrack on its Opt-Out Plans
The development is a drastic reversal on years-long efforts to deprecate the tracking technology.
View ArticleAlisha McDevitt Promoted to GM of WMUR in New Hampshire
McDevitt has worked at the Hearst owned station for nearly 30 years
View ArticleNatalie Wills Travels From Booking.com to Expedia Group
Expedia Group has hired Natalie Wills as svp of brand marketing and creative.The exec joined last month from Booking.com, where she served as vp of brand marketing since July 2022. […]
View ArticleBill Owens Exits 60 Minutes as Paramount Pursues Trump Settlement
"I am stepping aside so the show can move forward," Owens wrote in a memo to staff.
View ArticleAmerican Culture Still Matters for Global Brands
America is under a sharper lens than perhaps ever before. So why are global brands still so invested in showing up here?
View Article‘Made in the USA’? Make Sure You’re ‘Virtually...
Businesses must meticulously track the origin of every input, from raw materials to individual parts, and accurately represent the manufacturing journey of their products.
View ArticleWeek of April 14 Morning News Ratings: Gayle King’s Space Odyssey...
Good Morning America repeated at No. 1 in total viewers, while Today held onto the top spot in the demo.
View ArticleMSNBC Drops 1st Promo for The Weeknight
Alicia Menendez, Michael Steele, and Symone Sanders-Townsend are taking over the time slot formerly occupied by Joy Reid.
View ArticleThe 2025 NFL Draft Has Its Pick of Brands at Home and Away
The 2025 NFL Draft has its pick of brands as sponsorships, and NIL deals pack Green Bay with corporate partners.
View ArticleMeta’s Threads Begins Global Ad Rollout Within Its Feed
Image-based ads will appear between pieces of content within Threads' feed.
View ArticleBubba Enlists an Alien and a Yeti to Tout Its Burgers as Meat Makes a Comeback
A cheeky commercial for Bubba burgers marks a new direction for the brand amid a meat-buying boom.
View ArticleEXCLUSIVE: The New York Times Sues Madwell for $37,000 in Unpaid Advertising...
The New York Times is suing Madwell, the Brooklyn-based indie ad agency that has come under mounting financial distress after a dramatic legal fallout between its cofounders and what multiple […]
View ArticleDismantling Google Will Not Fix the Adtech Ecosystem
While it may be true Google that took anticompetitive actions to achieve its dominant position, reversing those actions will not simply improve the overall market.
View ArticleMSNBC Announces Premiere Dates for New Primetime Shows
The Weeknight premieres May 5 and The Briefing premieres May 6.
View ArticleSaturday, April 19 Evening Cable News Ratings: Life, Liberty & Levin Wins...
The Big Weekend Show was first for FNC in the demo.
View ArticleSunday, April 20 Evening Cable News Ratings: Primetime Viewers Choose News on...
Trey Gowdy led for Fox News, while a Rachel Maddow re-air was first for MSNBC.
View ArticleMonday, April 21 Evening Cable News Ratings: Fox News Leads in Pope Francis...
The Five, Rachel Maddow, and Jake Tapper led for their respective networks.
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